Lynda.com (now offered as part of LinkedIn Learning) is an elearning course library acquired and now supported by LinkedIn in May 2015.
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Meta Business Suite
Score7.4 out of 10
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Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
I've learned hundreds of software applications over the last several decades, and trained teams in offices and one-on-one. At one point, books and trade magazines were a great way to get up to speed with an application, but they've become less and less effective for getting started. Video lessons have some strengths; you can get a rapid overview of a program's capabilities and watch an experienced user using its tools efficiently. On rare occasions they'll even point out bugs that could trip you up, but I wish instructors shared more of those issues. However, it takes a very self-motivated learner to sit through training sessions. Most people don't fit that category, and a subscription may end up gathering dust like a pandemic gym membership. My account is sometimes dormant for months, but then I'll be watching lessons continually the following month. I've often wondered if it was worth it for that reason. I have some friends that voraciously devoured class after Lynda.com class, and built successful careers on that training. But many others never use their account. It's helpful to consider whether you're a self-motivated learner. If not, it may not be the best format for you. More complicated software often can't be adequately introduced in a several-hour-long series of videos. I found Final Cut Pro (7) hard to learn online, also Logic Pro. Other somewhat complicated programs like DVD Pro were a snap to learn, and I learned a lot about PHP and Actionscript programming from Lynda.com. Some web and graphics software is exceptionally explained by real experts, such as Lynda's Photoshop classes, which are the best I've seen on that subject. Many of her web production courses will take you every step along the way to creating your own website, even if you haven't coded before. Adobe and Apple have both published similar project-based tutorial classes in book form, and I think they're a bit more polished, but the video instructor can help move you along through all the content more easily. Learning software seems to work better from an online video than a book these days; it's helpful to already be sitting at the computer where you're able to try everything out as it's explained. Most people don't seem to retain software principles unless they're trying them while learning. A bad instructor can make it difficult to sit through a video class. Lynda.com and others generally have a large variety of content creators, so you're not as limited with instructors as you might be at a University, where the same instructor may teach several related applications. Departmental faculty may have much more targeted and creative applications for your software though, while paid corporate software training can be mind-numbingly bad. Continuing ed classes that I've taken usually seemed to just focus on learning the tools in a software product. They often don't or even can't show you how to apply the software for your purposes as full time faculty at a University might. Some Lynda.com instructors weren't great, but most seemed a cut above the continuing ed and corporate software trainers I've learned from or contracted. The majority of the classes seemed to apply the software for an impressive final project. Redundancy is a real drawback among the online lessons. Often the advanced classes repeat many of the concepts from the introductory "Essentials" courses. If you know an earlier version of an application and just want to learn new features, a book may be a faster route to your goal. I originally suggested the "New Features" lessons that Lynda began to offer for updated releases, and I think they're especially helpful. It's much harder to skim through a video than a page of text, so I'd anticipate having to complement your Lynda.com lessons with other instructional materials. Lynda.com didn't have as many of the "fluff" courses that LinkedIn is now offering. These titles read like articles from Cosmo. They might be better served to offer "How to respond to a connection request from a recruiter who works in a field completely unrelated to you."
Meta Business Suite has been highly effective in exposing our brand and our clients' brands to a large audience. It is also one of the most cost-effective ad platforms for B2B marketing campaigns. The issue is filtering out low-quality leads from a B2B lead generation process, as you often receive as many poor-quality leads as high-quality ones.
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Industry expert authors/instructors - you're learning from people with pedigree.
Breadth and depth of catalog - not only is there a wide range of topics and disciplines, but there are frequently several levels of depth within each (eg. Beginner, Intermediate, Advanced).
Time needed to complete each course AND each section of a course are included - you know what you're getting into from the first click.
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Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
Gives you placements and different ad types so you can get the most out of it.
Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The planner enables timings of others' posts to be seen easily, but an easier view of that content (eg by hovering over it) would be preferable
Insights gives detailed information on the performance of posts, but could be more intuitive - and it would be helpful if it flagged particularly good performers or practices.
Sometimes using @ tags is a little slow - and it's not always easy to tell which ones you want without opening another window and testing them yourself.
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It can help all employees learn to strengthen current skills or to learn new skills and then can learn to excel in their current department or they learn a new skills in a new department creating interconnection and cross-departmental value in a company.
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We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
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The platform is very easy to use and navigate, the content is clearly itemised via the Contents section and the video playback speed can be adjusted. It's also useful to have optional captions (I always use them) and a transcript for accessibility purposes.
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Meta Business Suite is a solid, centralized tool that covers the core needs of social media planning and publishing. However, some limitations — like inconsistent Reels functionality, clunky previews, and lack of creative asset organization — hold it back from being a seamless, end-to-end solution. There's a lot of potential with continued improvements.
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I've only dealt with the API having issues a couple times, but as you can imagine an outage is not something an advertiser would find acceptable, especially during any ecommerce-heavy time of year. The overall platform could use some help with availability when it comes to authentication, as it struggles with consistency in authentication.
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There are a lot of shortcomings when it comes to performance. There are pages that I do not expect to have much information to load on the page, yet it takes an incredibly long time (10+ secondes). I have not had experience with the integration slowing other platforms down too much.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The technical team behind LinkedIn Learning (or Lynda.com) knows their job, and they usually solve problems very quickly. While I haven't had many run-ins with them (thus the low rating), I do find that when we call them, the problem gets resolved in a reasonable amount of time. The flip-side of this comment is that we never have needed to call them with a high-priority issue.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
By implementation we are able to achieve 1.Skill improvement 2.Reduced burden on training staff 3.Learning new market leading technologies like Generative AI.
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Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
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Our organization has used different webinars, including ones on LinkedIn, to provide similar insight. But it's a totally different ballgame. Lynda.com offers in-depth tutorials rather than just a 2-hour video broadcast. With lynda.com there are more information and experts, as well as so many different courses fit for every need/want. There is also a lot more flexibility with lynda. You can take it on the go, watch on mobile and at anytime, rather than being tied to a certain time slot.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Compared to the other tools listed above, Meta Business Suite has good navigation, great interest audience-building tools, okay ad analytics, a great messaging system, and below-average customer support. We chose Meta Business Suite for its massive user base and for its industry-leading targeting functionality (which is a result of that massive user base!).
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
This product is definitely able to run at scale, but it would be wise to have enough eyeballs to oversee it and the tools for keeping the campaigns, adsets, and ads organized could use some improvement. I can also see the UI interfering with usability at greater amounts of scale.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I can't think of a negative impact that Lynda.com has when it relates to the extensive library of training software that is available to subscribers. I'm lucky that my job provides a free subscription for instructors. I use Lynda.com to hone in on my technical skills.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Overall positive ROI has been achieved using this platform. You must have a clear understanding of where your CPL maximums are to remain profitable and either optimize to success or pull the plug on campaigns that are bleeding spend.
This is a great platform to build new audiences or grow existing ones.
Building audience segments via pixel tracking is a huge win for this platform.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
