LinkedIn Publishing Platform vs. Quora Blogs / Spaces (discontinued)

It seems like a great tool to offer valuable content and increase the visibility of my brand. I've learned it's not a good tool to try to sell directly

Incentivized

Quora Blogs are great for businesses that are looking for new audiences and new subjects to talk about. It's especially great for users of Quora Answers as they can integrate those with their blogs to help generate far more content than most. Plus, the social settings help get you seen, liked and subscribed.

Incentivized

• It allows a direct line of communication to professionals that follow your business online.
• Gives a company a dedicated space for their company to display whom they are, and what they do.
• Contributes to keeping your company relevant by posting content.

• I like a lot of interesting topics, I have signed many of them.
• I also like that I can help people. I often go to the questions tab and answer them.
• Quora can help you find answers to any questions.
• I share my experience.

• As LinkedIn rolls out its new interface, the Publishing Platform is losing some of what made it awesome before. Especially re: images. I've lost the ability to resize my graphic by clicking the resizing arrows that appear on the border of most applications. Now I'm stuck with the default size of the image, and all I can do is select whether it's left-aligned, right-aligned or centered.
• Another thing that seems to be getting worse is my ability to quickly see who's viewed, liked, shared and commented on a blog post. This inhibits my ability to engage with my readers. I had a client express surprise that I hadn't acknowledged her reaction to my article. The weird way it's set up now, I can't even see her comment.
• I used to be able to click "My articles" and see a checkerboard with tiles of a summary of my articles: Images + headlines + # of views/likes/shares. This checkerboard showed 3 - 4 of my article tiles per row. This was something I used regularly before publishing a new blog. It let me scan quickly to make sure I wasn't going to use the same image or headline as in a previous post. Now, when I go to view my articles, I have to slowly scroll though a long list that shows 1 image headline at a time, and doesn't let me see my analytics. It takes a lot longer to scroll through my 90+ articles. #Frustrating
• For some reason, I get a lot fewer views than I used to. On average, I used to get between 50 - 80 views per article. I even have one post that's grand [total is] 140,000+ views. Sadly, my most recent posts have gotten 8 - 20 views. My writing's gotten better over time, and I follow the guidelines LinkedIn offers in its Help section. And last year I aligned some of my content with LinkedIn's editorial calendar. I wish I knew what's driving the reduction in views. Is it me? Is it LinkedIn's new approach to Pulse and the Publishing platform? I'm starting to question whether publishing here is a good use of my time.
• It would be great if LinkedIn could give us a roadmap of what's changing and why - BEFORE & DURING the change. A few years ago, LinkedIn did a lot to encourage people to use the Publishing Platform. So I did what they asked, and got into the habit of publishing an article almost every week. With all its capabilities, I'd think LinkedIn could do an analysis of who's used the Publishing Platform seriously, frequently and ethically -- and communicate directly to us to let us know what's working well (and not-so-well) for them - and ask us what's working well (and not-so-well) for us. That could lead to some mutually-beneficial brainstorming of how to optimize things for everybody.

Incentivized

• No widgets
• Very little in the way of customization
• Blogging seems to be a secondary feature to the Q&A features of the site.

Incentivized

You can use your own profile and it is intuitive, easy to manage with good headings and tools.

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Quora has an amazing community that gives you the support you need if you are actively contributing in a helpful way. Content is short and concise and gets right to the matter at hand. My team has found it useful in showing up as an expert in our industry by answering the questions that are being asked out there.

Incentivized

The problem with Facebook for Business is that it is on Facebook. Facebook is a great way for a company to brand themselves. However a companies content is surround by other content that is often not professional. For example, if someone follows my company on Facebook and scrolls down their timeline and sees my post, it is intertwined in their feed with their Facebook friends. This could lead to your content being mixed in with others. With Linkedin, it is solely supposed to be used for professionals. People are not supposed to (even though some do) post things that may be deemed offensive. That is not the case with Facebook.

Quora Blogs scores high on Social Media Interaction. Although I would rate Medium.com lowest in social interaction. But, high on full proof content. Quora Blogs is a lot more expressive, gives you freedom in any case. Medium doesn't have that liberty because content should be more Academic on Medium whereas LinkedIn never had that transparency due to maintenance of a professional aura.

Incentivized

• Positive: top choice for extending reach for awareness campaigns and delivery of time sensitive information
• Positive: a must have tool to follow other competitors and influencers in a sector

Incentivized

• Positive: Gives induction program for new batches an easy module
• Positive: Reduced Induction Time
• Negative: Too much wastage of time. New employees invest too much time.

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