Linkody vs Majestic SEO

• The identification of new links is extremely helpful.
• Comparison tool of backlinks and being able to look at competitors backlinks as well.

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• I like Majestic's own metrics Trust and Citation flow, that are very representative of the real value of the website and it's potential effect on the rankings of the website it's linking to.
• Also, theme (topic) of the website is very useful in the backlink report. This allows to easily identify backlinks relevant to your business.
• The index of number of backlinks that is provided by Majestic is usually a lot bigger than the indexes of their competitors.
• Lost link tracker is very useful for tracking dropped links of your projects (you can verify and track multiple domains). This allows to keep track on how many of your ads and articles stay live and sometimes we contact publishers to tell them that their changes on the website (i.e. updates) caused our article or link to go down.

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• The tool is exclusively related to backlinks, so there are not any other features (which we are subscribed) to utilize on the platform.
• There are periodic crawl errors, so we have occasions with reports filled with hundreds of backlink errors. Commonly these are corrected within a day, but we have to wait to act on the errors because there are so many it is difficult to identify what is a real error and which is a mistake of the Linkody tool.

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• Its API for developers and big companies sometime don't give the actual data.
• Rank tracker is not 100% accurate, but you can create a rough estimate by the report.
• Backlink history is also missing some links, but I found them mostly.
• Sometimes site explorer does not give the actual report, so you should check manually too.

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• Linkody helped tremendously with disavowing uncredible links, which has helped to clean up our domain's reputation.
• Linkody is a good, centralized way for us to identify changes and new links for competitors websites.

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• ROI is difficult to ascertain in healthcare marketing, mostly due to privacy laws. Although, Majestic has improved our insight into our digital content, giving us data to work with on the primary site, which has led to an overall increase in organic search.

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