Listrak vs. Mailmeteor

It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.

Incentivized

I had problems sending and communicating to one hundred and fifty (150) clients. I was supposed to send them information about the ongoing migration and training for new suppliers for our new program. Since the emails and client information is a lot, I had to seek for help. That's where Mailmeteor came in, I was advised by a colleague and I have been using it ever since.

Incentivized

• Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
• Importing and exporting lists is very self explanatory and easy to manage.
• The main dash has a great overview of your most recent messages and metrics.

Incentivized

• Sending batch emails
• Providing real time updates on the status of the communication sent
• Provides analyzation on certain errors or glitches that is caused by the communication in progress

Incentivized

• It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
• Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)

Incentivized

• The website is too simple.
• You need to accurately arrange email placement, won't accept separation as simple as "coma".
• Though it may provide real time assessment on the status of the communication sent, most of the time especially when encountering errors, it doesn't provide exact info on what the errors were.

Incentivized

As mentioned, on a daily basis, communication serves a vital role though my job. That's why having a partner that could provide assistance with the task that makes most of my overall workload, keeps my mind at ease and will always provide a breeze in progress. In every milestone that we hit, truly Mailmeteor is part of it.

Incentivized

The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.

Incentivized

Incentivized

• Increasing our awareness of effective marketing email campaigns
• Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.

• Ease of functionality
• ROI
• Speed in task progress

Incentivized