Listrak vs. Rudderstack

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 9.9 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Rudderstack
Score 2.0 out of 10
N/A
Rudderstack is an open source Customer Data Platform (CDP) that provides data pipelines making it easy to collect data from every application, website and SaaS platform.
$600
per month
Pricing
ListrakRudderstack
Editions & Modules
No answers on this topic
Starter
$600
per month
Growth
Custom
Enterprise
Custom
Offerings
Pricing Offerings
ListrakRudderstack
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ListrakRudderstack
Best Alternatives
ListrakRudderstack
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Medium-sized Companies
The Trade Desk
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Score 9.0 out of 10
Bloomreach - The Agentic Platform for Personalization
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Enterprises
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Score 8.0 out of 10
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All AlternativesView all alternativesView all alternatives
User Ratings
ListrakRudderstack
Likelihood to Recommend
7.1
(10 ratings)
9.1
(1 ratings)
User Testimonials
ListrakRudderstack
Likelihood to Recommend
Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
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Rudderstack
Rudderstack is a great platform for capturing events from various systems and tying them all together in once place. This allows you to have a holistic view of your customer and reach them through various downstream platforms. It also enables the activation of data from your data warehouse into other platforms.
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Pros
Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
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Rudderstack
  • Event streams
  • Reverse ETL
  • Identity resolution
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Cons
Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
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Rudderstack
  • Alerting
  • Destination catalog
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Alternatives Considered
Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
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Rudderstack
Rudderstack offers a similar core product as Segment but differentiates itself with better reverse ETL and data warehouse integrations. They are also significantly less expensive than Segment. While Segment has more downstream destinations than Rudderstack this didn't negatively impact our use case
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Return on Investment
Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
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Rudderstack
  • Significant savings in developer resources
  • Faster moving product insights
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ScreenShots