TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LocaliQ

    Score8.6 out of 10
    N/ALocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A

    Olapic

    Score6 out of 10
    N/AOlapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material omni-channel, using it in emails, print, in-store, or elsewhere. Olapic also provides measures for judging how effective your curation and user-generated content were in boosting conversions. Olapic was…N/A
    Pricing
    LocaliQOlapic
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LocaliQOlapic
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.—
    More Pricing Information
    Community Pulse
    LocaliQOlapic
    Considered Both Products
    Gannett
    No answer on this topic
    Monotype
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    37 Answers
    No answers on this topic
    Delivers good value for the price
    95%
    Delivers good value for the price
    35 Answers
    No answers on this topic
    Happy with the feature set
    90%
    Happy with the feature set
    38 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    84%
    Lived up to sales and marketing promises
    31 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    34 Answers
    No answers on this topic
    Features
    LocaliQOlapic
    Email & Online Marketing
    Comparison of Email & Online Marketing features of LocaliQ and Olapic
    Feature
    LocaliQ
    7.6
    11 Ratings
    4% above category average
    Olapic
    -
    Ratings
    WYSIWYG email editor7.34 Ratings00 Ratings
    Dynamic content6.69 Ratings00 Ratings
    Ability to test dynamic content8.02 Ratings00 Ratings
    Landing pages6.78 Ratings00 Ratings
    A/B testing8.06 Ratings00 Ratings
    Mobile optimization7.311 Ratings00 Ratings
    Email deliverability reporting9.06 Ratings00 Ratings
    List management7.17 Ratings00 Ratings
    Triggered drip sequences8.63 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of LocaliQ and Olapic
    Feature
    LocaliQ
    7.2
    42 Ratings
    7% above category average
    Olapic
    -
    Ratings
    Lead nurturing automation7.434 Ratings00 Ratings
    Lead scoring and grading6.79 Ratings00 Ratings
    Data quality management7.438 Ratings00 Ratings
    Automated sales alerts and tasks7.224 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of LocaliQ and Olapic
    Feature
    LocaliQ
    7.8
    3 Ratings
    4% above category average
    Olapic
    -
    Ratings
    Calendaring9.52 Ratings00 Ratings
    Event/webinar marketing6.02 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of LocaliQ and Olapic
    Feature
    LocaliQ
    7.8
    10 Ratings
    12% above category average
    Olapic
    -
    Ratings
    Social sharing and campaigns8.19 Ratings00 Ratings
    Social profile integration7.69 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of LocaliQ and Olapic
    Feature
    LocaliQ
    7.2
    46 Ratings
    4% above category average
    Olapic
    -
    Ratings
    Dashboards7.244 Ratings00 Ratings
    Standard reports7.345 Ratings00 Ratings
    Custom reports7.235 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of LocaliQ and Olapic
    Feature
    LocaliQ
    9.0
    6 Ratings
    53% above category average
    Olapic
    -
    Ratings
    Customizability9.06 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of LocaliQ and Olapic
    Feature
    LocaliQ
    -
    Ratings
    Olapic
    6.6
    4 Ratings
    17% below category average
    Ideation00 Ratings6.33 Ratings
    Approval workflows00 Ratings5.44 Ratings
    Content collaboration00 Ratings7.12 Ratings
    Content calendar00 Ratings7.01 Ratings
    Network for content licensing/production00 Ratings7.43 Ratings
    Content Publishing
    Comparison of Content Publishing features of LocaliQ and Olapic
    Feature
    LocaliQ
    -
    Ratings
    Olapic
    6.7
    4 Ratings
    15% below category average
    Content hub00 Ratings6.13 Ratings
    Forms / Gated content00 Ratings6.12 Ratings
    Embedded CTAs00 Ratings6.73 Ratings
    Content distribution00 Ratings7.23 Ratings
    Content promotion00 Ratings7.02 Ratings
    Content automation00 Ratings7.43 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of LocaliQ and Olapic
    Feature
    LocaliQ
    -
    Ratings
    Olapic
    6.3
    4 Ratings
    16% below category average
    Audience profiling and targeting00 Ratings6.02 Ratings
    Closed-loop tracking and reporting00 Ratings5.22 Ratings
    Content performance analytics00 Ratings6.13 Ratings
    Campaign optimization dashboard00 Ratings7.02 Ratings
    Competitive analytics00 Ratings7.02 Ratings
    Best Alternatives
    LocaliQOlapic
    Small Businesses
    HighLevel
    Score9.3 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    OutboundEngine
    Score10 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    No answers on this topic
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LocaliQOlapic
    Likelihood to Recommend
    8.4
    (51 ratings)
    5.6
    (4 ratings)
    Usability
    7.8
    (38 ratings)
    -
    (0 ratings)
    Product Scalability
    7.8
    (37 ratings)
    -
    (0 ratings)
    User Testimonials
    LocaliQOlapic
    Likelihood to Recommend
    Gannett
    LocaliQ is well-suited, in our experience, for B2B marketing and, specifically, hyper-targeted and personalized marketing efforts. The geofencing capability is excellent at helping us deliver messages literally to the doorsteps of our target prospects. The proprietary software they use for this targeting is worth the money, and their reps, specifically Nikki Rowell and Sarah Pena, are fantastic and delightful people to work with. The only scenario that was slightly underwhelming was LinkedIn. Their tools don't deliver any additional value to LinkedIn ad campaigns, so it's not worth paying LocaliQ to run these campaigns; we can run them ourselves, which doesn't require much effort. That is just a small downside. We are extremely pleased with LocaliQ and their whole team.
    Incentivized
    Read full review
    Monotype
    If your brand has a good amount of steady social content, and you like to show it on your site along with shoppable links at the catalog and also at the product level, Olapic is an easy to use utiilty and also allows you to render your Instagram feed shoppable. In our case, we had a very active social presence but did not leverage it directly for the customers to shop from it, so Olapic filled that need.
    Incentivized
    Read full review
    Pros
    Gannett
    • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
    • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
    • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
    • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
    Incentivized
    Read full review
    Monotype
    • With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
    • Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
    • Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
    Incentivized
    Read full review
    Cons
    Gannett
    • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
    • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
    • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
    Incentivized
    Read full review
    Monotype
    • It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
    • The revenue analytics are not very reliable.
    • Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
    Incentivized
    Read full review
    Usability
    Gannett
    Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
    Incentivized
    Read full review
    Monotype
    No answers on this topic
    Alternatives Considered
    Gannett
    LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the topic was quiet limited.
    Incentivized
    Read full review
    Monotype
    We have not used many competitors, but we stick with Olapic because of the capabilities that it offers. We don't use much of the reporting functionality, but it is a great tool to allow for collaboration between team members. It also allows us options when it comes to sharing content on the website, as it has gallary-style plug ins to display UGC.
    Incentivized
    Read full review
    Scalability
    Gannett
    As mentioned prior, their ability to utilize and maximize our resources so that we receive the best results on all avenues of marketing and advertising. We see better lead generation, brand recognition and top of mind awareness due to LocaliQ efforts
    Incentivized
    Read full review
    Monotype
    No answers on this topic
    Return on Investment
    Gannett
    • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
    • Not having to work on my website myself also helped free up my time, I don't need to worry!
    • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
    Incentivized
    Read full review
    Monotype
    • In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
    • We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
    • Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.
    Incentivized
    Read full review
    ScreenShots

    LocaliQ Screenshots

    Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.