LocaliQ vs. Signpost

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LocaliQ
Score 3.1 out of 10
N/A
LocaliQ from Gannett presents a suite of marketing tools and capabilities designed to encompass all the marketing and online advertising needs of SMBs and local businesses, with email, display advertising, local directory management, SEO business website, and social media marketing. In addition, LocaliQ offers a marketing plan for small business owners who desire a hands-off approach to marketing.N/A
Signpost
Score 1.8 out of 10
N/A
Signpost is an automated marketing solution that helps local businesses to get more customers, reviews, and referrals. The software builds customer profiles by capturing email, call and credit card transactions. Signpost's automated marketing engine then uses this data to drive new customer conversion and loyalty, reviews and referrals from existing customers.N/A
Pricing
LocaliQSignpost
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LocaliQSignpost
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
More Pricing Information
Features
LocaliQSignpost
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LocaliQ
7.6
11 Ratings
1% below category average
Signpost
-
Ratings
WYSIWYG email editor7.34 Ratings00 Ratings
Dynamic content6.69 Ratings00 Ratings
Ability to test dynamic content8.02 Ratings00 Ratings
Landing pages6.68 Ratings00 Ratings
A/B testing8.06 Ratings00 Ratings
Mobile optimization7.311 Ratings00 Ratings
Email deliverability reporting9.06 Ratings00 Ratings
List management7.17 Ratings00 Ratings
Triggered drip sequences8.63 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LocaliQ
7.5
10 Ratings
4% above category average
Signpost
-
Ratings
Lead nurturing automation7.110 Ratings00 Ratings
Lead scoring and grading6.69 Ratings00 Ratings
Data quality management7.58 Ratings00 Ratings
Automated sales alerts and tasks9.08 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LocaliQ
7.8
3 Ratings
5% below category average
Signpost
-
Ratings
Calendaring9.52 Ratings00 Ratings
Event/webinar marketing6.02 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
LocaliQ
7.8
10 Ratings
8% above category average
Signpost
-
Ratings
Social sharing and campaigns8.19 Ratings00 Ratings
Social profile integration7.59 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LocaliQ
7.6
12 Ratings
5% above category average
Signpost
-
Ratings
Dashboards8.412 Ratings00 Ratings
Standard reports8.511 Ratings00 Ratings
Custom reports5.78 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LocaliQ
9.0
6 Ratings
23% above category average
Signpost
-
Ratings
Customizability9.06 Ratings00 Ratings
Best Alternatives
LocaliQSignpost
Small Businesses
Thryv
Thryv
Score 8.8 out of 10
Google Business Profile
Google Business Profile
Score 9.5 out of 10
Medium-sized Companies
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10
Google Business Profile
Google Business Profile
Score 9.5 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 7.1 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
LocaliQSignpost
Likelihood to Recommend
3.1
(13 ratings)
1.4
(2 ratings)
User Testimonials
LocaliQSignpost
Likelihood to Recommend
Gannett
ReachLocal is a trustworthy agency for smaller-scale multifamily buildings that can do the basics of website management, SEO, and advertising on Facebook or Google. I think they provide a solid product but do not get into the nitty-gritty advanced features that create value for clients that want to stick out.
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Signpost
I would NEVER recommend Signposts! Signpost's fee is very expensive for a small company like ours, so I had to cancel the service - or at least TRY to. I contacted them the day after they billed our card for another $2,000, and I was told that we were automatically on the hook for another year, with no exceptions and no recourse. Very greedy and desperate; this doesn't seem like the way to keep happy clients.
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Pros
Gannett
  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
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Signpost
  • The best feature that I like the most and have been using for some time is their marketing tool. Signpost makes marketing an easy task. It has enhanced our productivity.
  • As I did things manually in the past but now Signpost has made this very much easier for me to just trust their marketing tool to do marketing according to the algorithm.
  • It helps me to have more organic views on the platform and more positive reviews on the newsletter.
  • The automated system asks for reviews from the customer which makes it even more helpful in changing and advancing new things.
  • It also changes our approach to the work and with the automated extremely functional setup it increases our positive reviews which is good for the organization.
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Cons
Gannett
  • The email content editor could use some additional bells and whistles, it cannot handle some more advanced functions, but for the basics it is more than adequate.
  • Options for website creation are a bit limited and the turnaround time can be a bit lengthy at times because of the volume they do.
  • Tracked phone lines can be a bit pricey, but not exorbitant.
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Signpost
  • Provide user a way to cancel their service.
  • Get rid of the very aggressive sales staff.
  • Refund money for unused moths. Do not be so shady!
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Alternatives Considered
Gannett
While WordPress provides you with the opportunity to build a custom website, it stops there. ThriveHive has a strong small business marketing suite of products that are integrated into a WordPress-based website while also making it easy for the user to make quick and easy edits to existing content. I will say that I find MailChimp's aesthetic and deliverability to be leaps and bounds ahead of ThriveHive, and so I was unable to cut my account with MailChimp. I still use it for large email newsletters while using ThriveHive's email client for shorter, more targeted marketing efforts for segmented lists.
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Signpost
No answers on this topic
Return on Investment
Gannett
  • I think one of the most important lessons learned so far, is to really have a very clear idea of who your customers/clients are, and who you want them to be.
  • My website is now in its second iteration. Completely different focus from the 1st iteration. My first website was producing "hits" but not producing leads. The experience gained from this attempt lead to my new website, which is now doing the job that a website is intended to do, creating leads. Often, failure is the stepping stone to success. There is no doubt that the level of clientele that my new website is generating is worth every penny that I have spent with ThriveHive.
  • Building a successful business takes time, and a good understanding of your customers/clients. The people at ThriveHive are good at helping you figure this out.
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Signpost
  • The support team is very professional. I had problems while using Signpost in the past and I contacted their support on that matter.
  • They responded very professionally, listen[ed] to each and every problem related to the work, and doing hindrance to the flow of work with the full-fledged solution to the problem.
  • This makes me more confident in using the platform more in depth.
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ScreenShots

LocaliQ Screenshots

Screenshot of LocaliQ message centerScreenshot of The Marketing Dashboard provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard for free with purchase of any other products. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology, which include expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with low cost or premium options.