Looker Studio vs. Qlik Sense

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 8.4 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Qlik Sense
Score 7.7 out of 10
N/A
Qlik Sense® is a self-service BI platform for data discovery and visualization. It supports a full range of analytics use cases—data governance, pixel-perfect reporting, and collaboration. Its Associative Engine indexes and connects relationships between data points for creating actionable insights.
$20
per month per user (10 user minimum)
Pricing
Looker StudioQlik Sense
Editions & Modules
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Standard
$20
per month per user (10 user minimum)
Premium
$2700
per month unlimited basic users & purchased full users
Qlik Sense Enterprise on Windows
Contact Sales
Enterprise
Custom Quote
Offerings
Pricing Offerings
Looker StudioQlik Sense
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Looker StudioQlik Sense
Considered Both Products
Looker Studio

No answer on this topic

Qlik Sense
Chose Qlik Sense
Qlik Sense is more intuitive and easy to use and create visualizations.
Chose Qlik Sense
Best data modeling and scripting capabilities.
Chose Qlik Sense
We use PowerBI and Google Data Studio in production as well. PowerBI is now growing faster than Qlik and it's licensing model suits us better. Its layout looks fresher.

Google DataStudio is used for our analytics and big data-based reporting.
Chose Qlik Sense
Qlik Sense is particularly strong in the end to end ETL process, and it's relational engine. We found it more powerful than PowerBI and Data Studio.

Tableau is stronger in Visualisation, but falls down in ETL.
Top Pros
Top Cons
Features
Looker StudioQlik Sense
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
7.8
53 Ratings
7% below category average
Qlik Sense
8.5
312 Ratings
4% above category average
Pixel Perfect reports7.337 Ratings8.3213 Ratings
Customizable dashboards8.952 Ratings8.9310 Ratings
Report Formatting Templates7.251 Ratings8.2225 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
7.1
52 Ratings
12% below category average
Qlik Sense
8.6
323 Ratings
7% above category average
Drill-down analysis9.544 Ratings8.9319 Ratings
Formatting capabilities8.248 Ratings8.2312 Ratings
Integration with R or other statistical packages3.224 Ratings8.4152 Ratings
Report sharing and collaboration7.551 Ratings9.0296 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
8.0
52 Ratings
5% below category average
Qlik Sense
8.8
275 Ratings
6% above category average
Publish to Web8.146 Ratings8.8207 Ratings
Publish to PDF8.645 Ratings8.8254 Ratings
Report Versioning8.033 Ratings8.8174 Ratings
Report Delivery Scheduling6.436 Ratings8.8180 Ratings
Delivery to Remote Servers8.818 Ratings8.8106 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
7.2
51 Ratings
12% below category average
Qlik Sense
8.7
311 Ratings
9% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)9.651 Ratings8.5304 Ratings
Location Analytics / Geographic Visualization9.248 Ratings8.8281 Ratings
Predictive Analytics5.026 Ratings8.7193 Ratings
Pattern Recognition and Data Mining5.02 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker Studio
-
Ratings
Qlik Sense
9.0
294 Ratings
6% above category average
Multi-User Support (named login)00 Ratings9.2273 Ratings
Role-Based Security Model00 Ratings9.0270 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings8.8272 Ratings
Single Sign-On (SSO)00 Ratings8.9216 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker Studio
-
Ratings
Qlik Sense
7.5
220 Ratings
5% below category average
Responsive Design for Web Access00 Ratings8.4214 Ratings
Mobile Application00 Ratings8.2132 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings8.2184 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
Looker Studio
-
Ratings
Qlik Sense
8.6
143 Ratings
10% above category average
REST API00 Ratings8.8123 Ratings
Javascript API00 Ratings8.492 Ratings
iFrames00 Ratings8.592 Ratings
Java API00 Ratings8.669 Ratings
Themeable User Interface (UI)00 Ratings8.695 Ratings
Customizable Platform (Open Source)00 Ratings8.482 Ratings
Best Alternatives
Looker StudioQlik Sense
Small Businesses
Supermetrics
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Score 9.4 out of 10
BrightGauge
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Score 8.9 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.4 out of 10
Reveal
Reveal
Score 10.0 out of 10
Enterprises
Sigma
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Score 9.2 out of 10
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Score 9.7 out of 10
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User Ratings
Looker StudioQlik Sense
Likelihood to Recommend
8.9
(54 ratings)
8.5
(327 ratings)
Likelihood to Renew
9.0
(1 ratings)
8.4
(7 ratings)
Usability
8.5
(5 ratings)
8.0
(11 ratings)
Support Rating
6.7
(10 ratings)
7.3
(8 ratings)
In-Person Training
-
(0 ratings)
9.1
(1 ratings)
Online Training
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
7.3
(5 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
Looker StudioQlik Sense
Likelihood to Recommend
Google
Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.
Read full review
Qlik
Qlik Sense is a program whose purpose is to greatly improve all your operations and use of all data in an organic way. The mission will always be to increase the economic and commercial processes of the company in a short time. I recommended it for its high technology, which was Created for this area, the results are successful. We have noticed how it has increased relationships with our clients thanks to the credibility and security that we provide.
Read full review
Pros
Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
Read full review
Qlik
  • Flexibility in data recording, from the app, as well as in handling them. Allowing you to view reports quickly and effectively.
  • Easy to generate dynamic graphics according to our needs.
  • It is very easy to use, intuitive, so it does not generate costs in the learning process compared to the tool with collaborators
Read full review
Cons
Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
Read full review
Qlik
  • Scalability is RAM limited, all data is associative and in-memory so server's RAM is directly proportional to performance
  • Limitation on advanced analytics capabilities in the form of R integration to perform complex statistical and analytical calculations
  • Can have more intuitive interface
Read full review
Likelihood to Renew
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
Read full review
Qlik
Qlik Sense is a constantly improving it's software and working with its' users to make it better. They are great at keeping their users informed of progress and care about delivering a quality product
Read full review
Usability
Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
Read full review
Qlik
Standard user interface and powerful analytic functions is GREAT. As technical person working in the background there are more things to do to make this a completely great tool. Some functions that should be standard requires consult scripting and hours. Now we are using it quite advanced and with many servers and in combination with QlikView. So overall I love the tool. But it could be better and user friendly and powerful in the background
Read full review
Support Rating
Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
Read full review
Qlik
Not only can you ask the support team for help, but you can also ask the community. Also with the community there is a vast amount of problems that have already been solved. The problem you are encountering has a likely chance of already being discussed and even solved in the community section saving you time from reaching out.
Read full review
In-Person Training
Google
No answers on this topic
Qlik
The instructor was very knowledgeable.
Read full review
Online Training
Google
No answers on this topic
Qlik
The online instructor was very knowledgeable.
Read full review
Implementation Rating
Google
No answers on this topic
Qlik
Hire Qlik consultants. It's better done by them or with their aid.
Read full review
Alternatives Considered
Google
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.
Read full review
Qlik
The customization of the platform opens up plenty of other options depending on the use cases. The API layer is incredibly rich and makes integration of Qlik based visualization into web pages a simple and effective pattern. It's been very easy to use with a great community made up of professionals. Qlik Sense has introduces artificial Intelligence into my data visualization and reporting activity.
Read full review
Return on Investment
Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Read full review
Qlik
  • Once an app is published and running good, we can quickly see the time we save to analyze data.
  • It's hard sometimes to realize the money we save by using this system.
  • People start understanding the power of data and asking more questions.
Read full review
ScreenShots

Qlik Sense Screenshots

Screenshot of Qlik Sense Cash Flow DashboardScreenshot of Qlik Sense Global Smart SearchScreenshot of Qlik Sense Smart Data Compression - Get immediate insight on large dataScreenshot of Extend, mix and mash-up with our APIsScreenshot of Add "External data" with Qlik DataMarket - Data as a ServiceScreenshot of Visualization Bundle