Looker Studio vs. Revenyze

Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies

Incentivized

Great customer service and support with an easy to use interface and easy to understand. The integration is seamless and much easier to use compared to some competitors products. Having customizable dashboards to handle reporting makes easier work for the team and they are able to understand their objectives more easily. We found that the dashboards and reporting also make sure that our client touch points are correct and ensures that we are offering the best service experience. I do feel that a con for Revenyze would be the gap in packages/plans available. I believe there should be a slight increase in the offering on Pro, leave Scale as it is and introduce a slightly more entry level package that offers what Pro currently does. This offers a greater plan dynamic to the mid-size enterprises who are working on updating their B2B and CRM packages which as we all know can be an incredibly costly exercise.

Incentivized

• Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
• Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
• Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.

Incentivized

• Interactive and Visual reporting using Dashboards
• Hels us to understand the touch points of our clients journey and where we need to apply action
• Using task and action plans ensures that the sales team don't miss key steps in the sales process

Incentivized

• It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
• Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
• Compare to competition they need to improve with notification things.

Incentivized

• There should be additional plan options, only having Pro or Scale could be challenging to some start up mid-size companies
• Again because the plans are quite pricing, there should possible be a trial version
• Additional data rows and sources on the Pro plan would be helpful

Incentivized

It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration

Incentivized

Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.

Incentivized

I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.

Incentivized

Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.

Incentivized

We love using HubSpot, we only have some minor niggles that introducing Revenyze solved. Together the two work in harmony ensuring the best action and tasks as well as understanding for our revenue team. The integration if you are using HubSpot already is seamless and easy to implement. The two compliment each other and you will really see the impact that using both software solutions has on your bottom line.

Incentivized

• Free, so the only investment is time
• Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
• The time spent formatting the templates or building connectors can have a negative impact on ROI
• As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.

Incentivized

• Our team target productivity is up by 40% on the previous quarter
• Integration between marketing and sales is seamless, both teams now speak the same language
• We have increased our lead nurturing by around 30%, ensuring that leads don't slip through task gaps

Incentivized