Looker Studio vs. Snowflake

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 8.2 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Snowflake
Score 8.8 out of 10
N/A
The Snowflake Cloud Data Platform is the eponymous data warehouse with, from the company in San Mateo, a cloud and SQL based DW that aims to allow users to unify, integrate, analyze, and share previously siloed data in secure, governed, and compliant ways. With it, users can securely access the Data Cloud to share live data with customers and business partners, and connect with other organizations doing business as data consumers, data providers, and data service providers.N/A
Pricing
Looker StudioSnowflake
Editions & Modules
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
No answers on this topic
Offerings
Pricing Offerings
Looker StudioSnowflake
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Looker StudioSnowflake
Considered Both Products
Looker Studio

No answer on this topic

Snowflake
Chose Snowflake
We needed scalability and a new way of organizing our data; Snowflake allowed us to have a clearer view of our data warehouses and schemas. Snowflake is also way superior in terms of speed and quick insights from the raw data you query, which is very valuable to us.
Top Pros
Top Cons
Features
Looker StudioSnowflake
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
7.8
53 Ratings
7% below category average
Snowflake
-
Ratings
Pixel Perfect reports7.237 Ratings00 Ratings
Customizable dashboards8.852 Ratings00 Ratings
Report Formatting Templates7.351 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
7.1
52 Ratings
12% below category average
Snowflake
-
Ratings
Drill-down analysis9.544 Ratings00 Ratings
Formatting capabilities8.248 Ratings00 Ratings
Integration with R or other statistical packages3.324 Ratings00 Ratings
Report sharing and collaboration7.651 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
8.0
52 Ratings
5% below category average
Snowflake
-
Ratings
Publish to Web8.146 Ratings00 Ratings
Publish to PDF8.745 Ratings00 Ratings
Report Versioning8.033 Ratings00 Ratings
Report Delivery Scheduling6.536 Ratings00 Ratings
Delivery to Remote Servers8.818 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
7.2
51 Ratings
12% below category average
Snowflake
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)9.651 Ratings00 Ratings
Location Analytics / Geographic Visualization9.248 Ratings00 Ratings
Predictive Analytics5.026 Ratings00 Ratings
Pattern Recognition and Data Mining5.02 Ratings00 Ratings
Best Alternatives
Looker StudioSnowflake
Small Businesses
Supermetrics
Supermetrics
Score 9.4 out of 10
Google BigQuery
Google BigQuery
Score 8.7 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.4 out of 10
Google BigQuery
Google BigQuery
Score 8.7 out of 10
Enterprises
Sigma
Sigma
Score 9.1 out of 10
Teradata Vantage
Teradata Vantage
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Looker StudioSnowflake
Likelihood to Recommend
8.9
(54 ratings)
8.9
(43 ratings)
Likelihood to Renew
9.0
(1 ratings)
10.0
(2 ratings)
Usability
8.5
(5 ratings)
9.3
(19 ratings)
Support Rating
6.7
(10 ratings)
9.9
(8 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Looker StudioSnowflake
Likelihood to Recommend
Google
Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.
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Snowflake Computing
Snowflake is well suited when you have to store your data and you want easy scalability and increase or decrease the storage per your requirement. You can also control the computing cost, and if your computing cost is less than or equal to 10% of your storage cost, then you don't have to pay for computing, which makes it cost-effective as well.
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Pros
Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
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Snowflake Computing
  • Snowflake scales appropriately allowing you to manage expense for peak and off peak times for pulling and data retrieval and data centric processing jobs
  • Snowflake offers a marketplace solution that allows you to sell and subscribe to different data sources
  • Snowflake manages concurrency better in our trials than other premium competitors
  • Snowflake has little to no setup and ramp up time
  • Snowflake offers online training for various employee types
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Cons
Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Snowflake Computing
  • Add constraints for views and not just for tables
  • Do not force customers to renew for same or higher amount to avoid loosing unused credits. Already paid credits should not expire (at least within a reasonable time frame), independent of renewal deal size.
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Likelihood to Renew
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Snowflake Computing
SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to
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Usability
Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
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Snowflake Computing
Because the fact that you can query tons of data in a few seconds is incredible, it also gives you a lot of functions to format and transform data right in your query, which is ideal when building data models in BI tools like Power BI, it is available as a connector in the most used BI tools worldwide.
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Support Rating
Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Snowflake Computing
We have had terrific experiences with Snowflake support. They have drilled into queries and given us tremendous detail and helpful answers. In one case they even figured out how a particular product was interacting with Snowflake, via its queries, and gave us detail to go back to that product's vendor because the Snowflake support team identified a fault in its operation. We got it solved without lots of back-and-forth or finger-pointing because the Snowflake team gave such detailed information.
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Alternatives Considered
Google
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.
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Snowflake Computing
I have had the experience of using one more database management system at my previous workplace. What Snowflake provides is better user-friendly consoles, suggestions while writing a query, ease of access to connect to various BI platforms to analyze, [and a] more robust system to store a large amount of data. All these functionalities give the better edge to Snowflake.
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Return on Investment
Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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Snowflake Computing
  • With separate compute and storage feature, the queries get executed quickly and it improves our overall productivity.
  • Earlier we were using a different product for analytical purposes, but with Snowflake's in-built analytical feature we are now able to save money.
  • Snowflake is cost efficient, features like auto suspend for compute resources helped to control the costs.
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ScreenShots

Snowflake Screenshots

Screenshot of Snowflake Installation