Looker Studio vs. Vizlib

Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.

Incentivized

I have read reviews where Vizlib is performing well. That was not our experience integrating Vizlib with Qlik Sense cloud as a write back capability. So, my experience is that integrating Vizlib with Qlik Sense cloud as a write back capability is probably not an area where they perform well

• Self-service
• Easy to use, point and click
• Little to no training required
• Easy to share internally and externally
• Rich visualizations
• Canned reports
• Easy to copy/paste/dupe existing reports
• Ability to join data sets
• Easy integration with various data sources
• Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
• Wide range of APIs
• Secure / authentication via Google SSO
• Easy to share / re-assign ownership of reports and data sources

Incentivized

• Visualizations
• Forecasting
• Storytelling

• Few functionalities are very exclusive only for data studio.
• It's time taking to load data and at the same time only single Data source can be connected.
• When editing the reports you have to switch between Edit and View mode to see how does the change looks like.

• Vizlib promised a writeback capability that it just was not able to deliver. We bought additional developer licenses for QlikSense that were not planned in the initial Vizlib discussions, but even with they were not able to implement a writeback capability.
• I feel Support was horrible... very slow, and with inadequate expertise.

It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration

Incentivized

It is not ideal and requires time and dedication to understand how to work with it. Also, it has a lot of limitations around data it can accept. But in most cases, this tool is sufficient for everyday tasks of product and marketing departments. I wouldn't say that the interface is very user-friendly, but for people who regularly work with analytical tools, it must be ok.

Incentivized

We have figured out how to use Vizlib features on our own on many occasions. Whenever we do run into questions, the support team is very helpful and able to help us figure out how to do things quickly. I feel features are more advanced, but we know the depth is there when we’re ready to use it

I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.

Incentivized

Vizlib support is awesome! We have quick turnaround times and regular updates when we open cases. It’s so good we often ask them Qlik Sense questions, rather than going to Qlik support

The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.

Incentivized

I selected Vizlib based on several positive Qlik community forum comments. It would seem that they had a different use case than we did

• Free, so the only investment is time
• Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
• The time spent formatting the templates or building connectors can have a negative impact on ROI
• As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.

Incentivized

• We have had a negative experience with Vizlib... we paid for a capability that wasn't delivered, and that cost us time that could have been better spend on other priorities. Negative ROI.