Looker vs. Maptive

Looker

Maptive

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Looker	Score 8.3 out of 10	N/A	Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.	N/A
Maptive	Score 0.0 out of 10	N/A	Maptive's cloud-based mapping software helps transform spreadsheet data into a customized Google Map. Once data is mapped, Maptive offers ways to customize the map and find the answers. Maptive can be used for Data Visualization, Sales Territory Management, Site Selection, Route Optimization, Market Analysis, Demographics Analysis.	$250 for 45 days of access 1 user license

Pricing

Looker

Maptive

Editions & Modules

No answers on this topic

45 Day Pass: $250
for 45 days of access 1 user license
Pro: $1250
per year 1 user license
Team: $2500
per year 5 user licenses
Enterprise: Custom

Offerings

Pricing Offerings
Looker	Maptive
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Required

No setup fee

Additional Details

Must contact sales team for pricing.

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More Pricing Information

Community Pulse
	Looker	Maptive
Considered Both Products	Looker Verified User Anonymous Chose Looker Looker seems friendlier and more accessible. Incentivized Helpful? Verified User Anonymous Chose Looker Looker was the most customizable option for our business and cost wise made the most sense. They do have a free tier option that some of the other weren't offering to us at the time. Looker has a great- mobile app solution while tableau is a desktop-based platform. Tableau also … Incentivized Helpful? JC Juan Camilo Data Analyst Chose Looker The biggest advantage that Looker Studio has is that it's really easy to use and to distribute to other use. You can have a really complex report set up in a couple of minutes with an extract data source that enables Looker to update really fast. Incentivized Helpful? Daniel Dammerman Regional Sales Director Chose Looker Looker is provided by the company, and I am not at a level where I am part of the decision. Incentivized Helpful? Verified User Anonymous Chose Looker Looker is less complex to use and links directly to google suite which we use across the business and personally think is a better user experience than microsoft. Incentivized Helpful? Verified User Anonymous Chose Looker We have not used any other products; we've only ever needed to use Looker Studio and didn't need to demo anything else because it provided everything we needed. Incentivized Helpful? Verified User Anonymous Chose Looker Looker stacks up well against other data providers for usability and friendly interfaces, plus the ability to customise. We actually integrate Looker with other analytics tools in the same sphere (power bi, dreamdata and others) so that we can have one comprehensive dashboard … Incentivized Helpful? Verified User Anonymous Chose Looker In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, … Incentivized Helpful? Newaz Chowdhury Marketing Executive Chose Looker Looker is a free and easier analytics and dashboard tool. It provides enough data and features to get things done and analyze marketing data. The other tools have more advanced features and are more suited for other things besides marketing. Incentivized Helpful? Pintu Prusty support engineer Chose Looker Google Analytics and Microsoft Power BI Incentivized Helpful? John Beadle Director of Product Management Chose Looker Tableau provides additional visual functionality and is great for more in-depth visuals or further data exploration, but it is costly and an extremely robust solution for simple data reporting. Looker can't be beat when it comes to integrating with other G-Suite tools. All in … Incentivized Helpful? Verified User Anonymous Chose Looker Looker is a lot less overwhelming and lets you take the data that you have in Google analytics to make it understandable, focused and specific to the audience that is viewing the content. I haven’t used any other tools, but feel because of the ease of accessibility and cost, … Incentivized Helpful? Verified User Anonymous Chose Looker I prefer agency analytics as it has a lot more agnostic integration options and is much speedier but does come at a cost. I would recommend this over Looker studio for sure. It has great templates to use too and allows for more customisation and racing benchmarks which is a … Incentivized Helpful? Quentin Aisbett SEO Strategist Chose Looker We'll still use Semrush's reporting for some clients - depending on the metrics which are important for them and whether they have an interest in live reporting or simply monthly PDF reports. Incentivized Helpful? Verified User Anonymous Chose Looker If you company is using Google suite products, Looker is a no-brainer. Tableau is probably the most flexibly but as a result it has the least governance capabilities. Power BI is kind of old-school in terms of how it feels to use it. I think in general, Looker brings a lot of … Incentivized Helpful? Francois Salvert Web Analytics and Dashboarding Chose Looker Free, simpler...less enterprise grade level Incentivized Helpful? Verified User Anonymous Chose Looker Better in terms of data configuration with slight harder learning curve, available help material is not that much and we usually have to connect with Looker Help with chat for our data and analysis questions. While Looker offers a wide range of visualization options, there were … Incentivized Helpful? MD Mahmoud Diab Technical and Customer Support Specialist Chose Looker Microsoft Power BI, Tableau Public and Google Analytics Incentivized Helpful? Verified User Anonymous Chose Looker Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, … Incentivized Helpful? Verified User Anonymous Chose Looker It takes forever sometimes to have data ready in tableau dashboard, and also it takes effort to maintain each dashboards. We do not have so many efforts to maintain all. Also, we need to be able to see data faster and therefore take actions and work faster. With Looker we might … Incentivized Helpful? Manoj Kulkarni Engineering Manager Chose Looker Looker gives you options to integrate external APIs with great ease. Our data analytics team is able to easily use multiple data sources as input to the Looker dashboard, and everything is consolidated in one single Dashboard. You also have an option for Shared folders to be … Incentivized Helpful? Laura Glover Information Designer Chose Looker I chose Looker because can incorporate multiple sources, mostly which are Google owned. The data can sync automatically, and the graphs are visually appealing. Incentivized Helpful? Thomas Holland Senior Manager of Digital Paid Marketing Chose Looker Looker Studio is not as robust as Tableau or Microsoft BI. So it does not provide quite as much insight or depth and it has more limitations overall then the other major reporting products. However, it is also free and connects perfectly with other Google products. Plus, all of … Incentivized Helpful? Verified User Anonymous Chose Looker Technically, Power BI is much more complete and powerful, but it's like an ocean liner. I didn't need all that equipment. In my case, I needed to move more quickly, like on a speedboat, to build a page with several data sources in a single source of truth that could be easily … Incentivized Helpful? Missy Geyer Media Director Chose Looker Looker is a free tool to use on the basic level, which can't really compare apples to apples since all of the other services are paid services. Looker already has a leg up because of that. The other platforms definitely have more features and capabilities off the bat because it … Incentivized Helpful?	Maptive No answer on this topic

Features

Looker

Maptive

BI Standard Reporting

Comparison of BI Standard Reporting features of Product A and Product B
	Looker 7.5 Ratings 9% below category average	Maptive - Ratings
Pixel Perfect reports	6.50 Ratings	00 Ratings
Customizable dashboards	8.30 Ratings	00 Ratings
Report Formatting Templates	7.50 Ratings	00 Ratings

Ad-hoc Reporting

Comparison of Ad-hoc Reporting features of Product A and Product B
	Looker 6.9 Ratings 15% below category average	Maptive - Ratings
Drill-down analysis	6.50 Ratings	00 Ratings
Formatting capabilities	6.70 Ratings	00 Ratings
Integration with R or other statistical packages	5.70 Ratings	00 Ratings
Report sharing and collaboration	8.80 Ratings	00 Ratings

Report Output and Scheduling

Comparison of Report Output and Scheduling features of Product A and Product B
	Looker 8.0 Ratings 2% below category average	Maptive - Ratings
Publish to Web	7.70 Ratings	00 Ratings
Publish to PDF	7.90 Ratings	00 Ratings
Report Versioning	7.90 Ratings	00 Ratings
Report Delivery Scheduling	8.40 Ratings	00 Ratings

Data Discovery and Visualization

Comparison of Data Discovery and Visualization features of Product A and Product B
	Looker 6.6 Ratings 19% below category average	Maptive - Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)	7.70 Ratings	00 Ratings
Location Analytics / Geographic Visualization	7.50 Ratings	00 Ratings
Predictive Analytics	4.60 Ratings	00 Ratings

Access Control and Security

Comparison of Access Control and Security features of Product A and Product B
	Looker 7.4 Ratings 14% below category average	Maptive - Ratings
Multi-User Support (named login)	7.60 Ratings	00 Ratings
Role-Based Security Model	7.30 Ratings	00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)	7.30 Ratings	00 Ratings
Report-Level Access Control	7.40 Ratings	00 Ratings

Mobile Capabilities

Comparison of Mobile Capabilities features of Product A and Product B
	Looker 5.3 Ratings 38% below category average	Maptive - Ratings
Responsive Design for Web Access	5.10 Ratings	00 Ratings
Mobile Application	5.00 Ratings	00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile	5.90 Ratings	00 Ratings

Best Alternatives
	Looker	Maptive
Small Businesses	Yellowfin Score 8.6 out of 10	ArcGIS Score 7.9 out of 10
Medium-sized Companies	Reveal Score 10.0 out of 10	ArcGIS Score 7.9 out of 10
Enterprises	Kyvos Semantic Layer Score 9.5 out of 10	ArcGIS Score 7.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Looker	Maptive
Likelihood to Recommend	8.3 (0 ratings)	- (0 ratings)
Likelihood to Renew	9.2 (0 ratings)	- (0 ratings)
Usability	8.8 (0 ratings)	- (0 ratings)
Availability	10.0 (0 ratings)	- (0 ratings)
Performance	6.0 (0 ratings)	- (0 ratings)
Support Rating	8.8 (0 ratings)	- (0 ratings)
Implementation Rating	10.0 (0 ratings)	- (0 ratings)
Configurability	10.0 (0 ratings)	- (0 ratings)
Ease of integration	10.0 (0 ratings)	- (0 ratings)
Product Scalability	10.0 (0 ratings)	- (0 ratings)
Vendor post-sale	10.0 (0 ratings)	- (0 ratings)
Vendor pre-sale	10.0 (0 ratings)	- (0 ratings)

User Testimonials
	Looker	Maptive
Likelihood to Recommend	When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose. Incentivized Daniel Dammerman Regional Sales Director Read full review	No answers on this topic
Pros	It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns. It is intuitive, mainly if you use other Google services like Google Sheets. The look and feel is modern and nice. It it very useful to have an immediate visual overview of the data in a spreadsheet. Incentivized Verified User Anonymous Read full review	No answers on this topic
Cons	I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns. The setup can be time-consuming if you're not using the product regularly. Editing the dashboard requires a few logins; I wish it was more seamless. Incentivized Verified User Anonymous Read full review	No answers on this topic
Likelihood to Renew	We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it Incentivized David Mynář Head Of Online Marketing Read full review	No answers on this topic
Usability	Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis. Incentivized JH Joe Hughes Senior DevOps Engineer Read full review	No answers on this topic
Reliability and Availability	No objections Incentivized David Mynář Head Of Online Marketing Read full review	No answers on this topic
Performance	Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok Incentivized David Mynář Head Of Online Marketing Read full review	No answers on this topic
Support Rating	Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it. Incentivized Anson Abraham Data Lord Read full review	No answers on this topic
Implementation Rating	Very satisfied, easy to implement Incentivized David Mynář Head Of Online Marketing Read full review	No answers on this topic
Alternatives Considered	In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube. Incentivized Verified User Anonymous Read full review	No answers on this topic
Return on Investment	Other than some people not liking the numbers, I don't see any negative impacts; we haven't experienced that. The reports help us unravel the story of our users and how they are sifting through our pages. Our clients enjoy seeing the numbers to understand better what stands out on their sites. The reports have helped us see what campaigns are working and where we need to tweak things. The reports have enabled us to have better conversations with stakeholders about how their web pages should be modified, edited, etc., to reflect the data. Incentivized Verified User Anonymous Read full review	No answers on this topic
ScreenShots	Looker Screenshots