Looker saves us dozens of hours every moth and puts data into perspective
Updated September 11, 2024
Looker saves us dozens of hours every moth and puts data into perspective
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Looker
As an digital agency, we report to our clients on daily basis. Our clients demand comprehensive, understandable, and actionable insights into their marketing campaigns. Traditional reporting tools can be cumbersome and not flexible enough. Looker allows us to create customized, interactive reports and dashboards that clients can explore, helping them understand their campaign performance at a glance. Looker offers a practical solution for creating interactive marketing reports and data visualizations.
Pros
- Easy to learn
- Hundreds of data connectors, including community connectors
- Free to use
Cons
- Resource (CPU/RAM/network) heavy
- Price of advanced connectors
- No mobile app
- Bette understanding of data
- Faster and more efficient data analytics
- Saves dozens of hours every month
- Microsoft BI (MSBI)
Looker is web based app and much easier to use.¨ON the othe hand Power BI offers robust integration with Microsoft products (like Azure, SQL Server, and Excel) and a wide range of other data sources. Power BI's ability to seamlessly connect and import data from these sources is a significant advantage for businesses already invested in the Microsoft
Do you think Looker delivers good value for the price?
Yes
Are you happy with Looker's feature set?
Yes
Did Looker live up to sales and marketing promises?
Yes
Did implementation of Looker go as expected?
Yes
Would you buy Looker again?
Yes
Looker Feature Ratings
Using Looker
6 - Marketing strategist, account manager, specialists. We are a mid sized digital marketing agency.
1 - We have one Looker specialist, he needs to have deep knowledge of Looker, analytical thinking and be prepared to provide help with configuring Looker reports to junior team members.
- Reporting
- Data visualization
- Data driven marketing
- Real time mobile reporting
- Decision making
- Internal data vizualization
- Cost benefit analysis
- Big data
- Connect to data from niche social networks and tools
Evaluating Looker and Competitors
Yes - We used to have MS Excel for reporting, which was not the best use case.
- Cloud Solutions
- Scalability
- Integration with Other Systems
- Ease of Use
Real time reporting and data analysis were a real gamechanger for us back in 2018.
None that I can think of, we are very haopy with Looker.
Looker Implementation
- Implemented in-house
Change management was minimal
Looker Training
- No Training
Yes, quite easy even though it was our firs experience with such product. But the UX was quite similar to other google oroducts such as Google Tag Manager, Google Analytics or Google Ads. There were some problems at the beginning to graso the conceot of connectors and learning to use the right graohs, but the learning curve was quite good.
Configuring Looker
Use temolates and explire third party connectors.
No - there is no facility to customize the interface
No - the product does not support adding custom code
Looker Support
| Pros | Cons |
|---|---|
None | None |
No, we have not.
No, we have not used support.
Using Looker
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Reporting
- Data visualization
- Real time tracking
- None
Looker Reliability
Integrating Looker
- Collabim
- Sklik
- Pinterest
- Tiktok
- File import/export
Relationship with Google
No special needs nor terms
Upgrading Looker
- None, we have not upgaraded as stated before
Comments
Please log in to join the conversation