Looker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.3 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
Looker
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Looker
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeRequired
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
Looker
Considered Both Products
Looker
Chose Looker
The biggest advantage that Looker Studio has is that it's really easy to use and to distribute to other use. You can have a really complex report set up in a couple of minutes with an extract data source that enables Looker to update really fast.
Chose Looker
Looker was the most customizable option for our business and cost wise made the most sense. They do have a free tier option that some of the other weren't offering to us at the time. Looker has a great- mobile app solution while Tableau is a desktop-based platform. Tableau also …
Chose Looker
Looker is less complex to use and links directly to google suite which we use across the business and personally think is a better user experience than microsoft.
Chose Looker
Tableau was significantly more expensive than Looker, more detailed, and required more set-up. Overall, Tabluea is great; we just didn't need something that robust. Plus, our client budgets can't afford a multi-year contract. Perhaps once they scale more, we'll need something …
Chose Looker
We have not used any other products; we've only ever needed to use Looker Studio and didn't need to demo anything else because it provided everything we needed.
Chose Looker
Looker stacks up well against other data providers for usability and friendly interfaces, plus the ability to customise. We actually integrate Looker with other analytics tools in the same sphere (power bi, Dreamdata and others) so that we can have one comprehensive dashboard …
Chose Looker
In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, …
Chose Looker
Looker is a free and easier analytics and dashboard tool. It provides enough data and features to get things done and analyze marketing data. The other tools have more advanced features and are more suited for other things besides marketing.
Chose Looker
Tableau provides additional visual functionality and is great for more in-depth visuals or further data exploration, but it is costly and an extremely robust solution for simple data reporting. Looker can't be beat when it comes to integrating with other G-Suite tools. All in …
Chose Looker
Looker is a lot less overwhelming and lets you take the data that you have in Google Analytics to make it understandable, focused and specific to the audience that is viewing the content. I haven’t used any other tools, but feel because of the ease of accessibility and cost, …
Chose Looker
I prefer Agency Analytics as it has a lot more agnostic integration options and is much speedier but does come at a cost. I would recommend this over Looker studio for sure. It has great templates to use too and allows for more customisation and racing benchmarks which is a …
Chose Looker
Looker gives you options to integrate external APIs with great ease. Our data analytics team is able to easily use multiple data sources as input to the Looker dashboard, and everything is consolidated in one single Dashboard. You also have an option for Shared folders to be …
Chose Looker
Compared to Tableau I much prefer Looker. While they both have similar features (Tableau actually has more ability to drill down and edit data from various sources), for a mildly technical user, they're able to set up a report rather quickly and customize it to look a certain …
Chose Looker
We'll still use Semrush's reporting for some clients - depending on the metrics which are important for them and whether they have an interest in live reporting or simply monthly PDF reports.
Chose Looker
If you company is using Google suite products, Looker is a no-brainer. Tableau is probably the most flexibly but as a result it has the least governance capabilities. Power BI is kind of old-school in terms of how it feels to use it. I think in general, Looker brings a lot of …
Chose Looker
Better in terms of data configuration with slight harder learning curve, available help material is not that much and we usually have to connect with Looker Help with chat for our data and analysis questions. While Looker offers a wide range of visualization options, there were …
Chose Looker
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, …
Chose Looker
Looker seems to be all inclusive in data analysis and reporting. Along with the ability to forecast and add specific metrics to data sets. The automatic reporting sending them on scheduled days is great as well. The only concern is the ease of use as it requires high level …
Chose Looker
It takes forever sometimes to have data ready in Tableau dashboard, and also it takes effort to maintain each dashboards. We do not have so many efforts to maintain all. Also, we need to be able to see data faster and therefore take actions and work faster. With Looker we might …
Features
Looker
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
7.6
132 Ratings
7% below category average
Pixel Perfect reports6.8108 Ratings
Customizable dashboards8.4131 Ratings
Report Formatting Templates7.5113 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
7.2
130 Ratings
11% below category average
Drill-down analysis7.0126 Ratings
Formatting capabilities6.9128 Ratings
Integration with R or other statistical packages6.054 Ratings
Report sharing and collaboration8.7129 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.1
126 Ratings
1% below category average
Publish to Web7.7104 Ratings
Publish to PDF8.3112 Ratings
Report Versioning7.882 Ratings
Report Delivery Scheduling8.5108 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.5
126 Ratings
20% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.6122 Ratings
Location Analytics / Geographic Visualization7.3108 Ratings
Predictive Analytics4.66 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
7.5
126 Ratings
12% below category average
Multi-User Support (named login)8.0118 Ratings
Role-Based Security Model7.3103 Ratings
Multiple Access Permission Levels (Create, Read, Delete)7.4120 Ratings
Report-Level Access Control7.458 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.5
94 Ratings
34% below category average
Responsive Design for Web Access5.990 Ratings
Mobile Application5.01 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.184 Ratings
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User Ratings
Looker
Likelihood to Recommend
8.3
(132 ratings)
Likelihood to Renew
9.3
(8 ratings)
Usability
8.8
(12 ratings)
Availability
10.0
(1 ratings)
Performance
6.0
(1 ratings)
Support Rating
8.8
(14 ratings)
Implementation Rating
10.0
(1 ratings)
Configurability
10.0
(1 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
Ease of integration
10.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
Professional Services
10.0
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
Vendor pre-sale
10.0
(1 ratings)
User Testimonials
Looker
Likelihood to Recommend
Google
When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
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Pros
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
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Cons
Google
  • Documentation is scarce, and very difficult to find when you need it.
  • Pricing is unclear, particularly as you look to scale your reports across the business.
  • Data from other sources is not represented in the system as well as first party Google services.
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Likelihood to Renew
Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
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Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
Google
No objections
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Performance
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Implementation Rating
Google
Very satisfied, easy to implement
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Alternatives Considered
Google
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
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Contract Terms and Pricing Model
Google
Perfect price to performance
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Return on Investment
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
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ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.