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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker

    Score8.1 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
    Pricing
    Looker
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Looker
    Free Trial
    Yes
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeRequired
    Additional DetailsMust contact sales team for pricing.
    More Pricing Information
    Community Pulse
    Looker
    Considered Both Products
    Google
    Chose Looker
    Looker seems friendlier and more accessible.
    Incentivized
    Chose Looker
    Looker was the most customizable option for our business and cost wise made the most sense. They do have a free tier option that some of the other weren't offering to us at the time. Looker has a great- mobile app solution while Tableau is a desktop-based platform. Tableau also …
    Incentivized
    Chose Looker
    The biggest advantage that Looker Studio has is that it's really easy to use and to distribute to other use. You can have a really complex report set up in a couple of minutes with an extract data source that enables Looker to update really fast.
    Incentivized
    Chose Looker
    Looker is provided by the company, and I am not at a level where I am part of the decision.
    Incentivized
    Chose Looker
    Looker is less complex to use and links directly to google suite which we use across the business and personally think is a better user experience than microsoft.
    Incentivized
    Chose Looker
    We have not used any other products; we've only ever needed to use Looker Studio and didn't need to demo anything else because it provided everything we needed.
    Incentivized
    Chose Looker
    Looker stacks up well against other data providers for usability and friendly interfaces, plus the ability to customise. We actually integrate Looker with other analytics tools in the same sphere (power bi, Dreamdata and others) so that we can have one comprehensive dashboard …
    Incentivized
    Chose Looker
    In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, …
    Incentivized
    Chose Looker
    Looker is a free and easier analytics and dashboard tool. It provides enough data and features to get things done and analyze marketing data. The other tools have more advanced features and are more suited for other things besides marketing.
    Incentivized
    Chose Looker
    Tableau provides additional visual functionality and is great for more in-depth visuals or further data exploration, but it is costly and an extremely robust solution for simple data reporting. Looker can't be beat when it comes to integrating with other G-Suite tools. All in …
    Incentivized
    Chose Looker
    Looker is a lot less overwhelming and lets you take the data that you have in Google Analytics to make it understandable, focused and specific to the audience that is viewing the content. I haven’t used any other tools, but feel because of the ease of accessibility and cost, …
    Incentivized
    Chose Looker
    I prefer Agency Analytics as it has a lot more agnostic integration options and is much speedier but does come at a cost. I would recommend this over Looker studio for sure. It has great templates to use too and allows for more customisation and racing benchmarks which is a …
    Incentivized
    Chose Looker
    We'll still use Semrush's reporting for some clients - depending on the metrics which are important for them and whether they have an interest in live reporting or simply monthly PDF reports.
    Incentivized
    Chose Looker
    If you company is using Google suite products, Looker is a no-brainer. Tableau is probably the most flexibly but as a result it has the least governance capabilities. Power BI is kind of old-school in terms of how it feels to use it. I think in general, Looker brings a lot of …
    Incentivized
    Chose Looker
    Free, simpler...less enterprise grade level
    Incentivized
    Chose Looker
    Better in terms of data configuration with slight harder learning curve, available help material is not that much and we usually have to connect with Looker Help with chat for our data and analysis questions. While Looker offers a wide range of visualization options, there were …
    Incentivized
    Chose Looker
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, …
    Incentivized
    Chose Looker
    It takes forever sometimes to have data ready in Tableau dashboard, and also it takes effort to maintain each dashboards. We do not have so many efforts to maintain all. Also, we need to be able to see data faster and therefore take actions and work faster. With Looker we might …
    Incentivized
    Chose Looker
    Looker gives you options to integrate external APIs with great ease. Our data analytics team is able to easily use multiple data sources as input to the Looker dashboard, and everything is consolidated in one single Dashboard. You also have an option for Shared folders to be …
    Incentivized
    Chose Looker
    I chose Looker because can incorporate multiple sources, mostly which are Google owned. The data can sync automatically, and the graphs are visually appealing.
    Incentivized
    Chose Looker
    Looker Studio is not as robust as Tableau or Microsoft BI. So it does not provide quite as much insight or depth and it has more limitations overall then the other major reporting products. However, it is also free and connects perfectly with other Google products. Plus, all of …
    Incentivized
    Chose Looker
    Technically, Power BI is much more complete and powerful, but it's like an ocean liner. I didn't need all that equipment. In my case, I needed to move more quickly, like on a speedboat, to build a page with several data sources in a single source of truth that could be easily …
    Incentivized
    Chose Looker
    Looker is a free tool to use on the basic level, which can't really compare apples to apples since all of the other services are paid services. Looker already has a leg up because of that. The other platforms definitely have more features and capabilities off the bat because it …
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    85 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    75 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    87 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    55 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    69 Answers
    Features
    Looker
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker
    Feature
    Looker
    7.4
    134 Ratings
    10% below category average
    Pixel Perfect reports6.5110 Ratings
    Customizable dashboards8.2133 Ratings
    Report Formatting Templates7.5115 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker
    Feature
    Looker
    6.8
    132 Ratings
    16% below category average
    Drill-down analysis6.3128 Ratings
    Formatting capabilities6.6130 Ratings
    Integration with R or other statistical packages5.655 Ratings
    Report sharing and collaboration8.8131 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker
    Feature
    Looker
    7.9
    128 Ratings
    4% below category average
    Publish to Web7.7105 Ratings
    Publish to PDF7.8113 Ratings
    Report Versioning7.984 Ratings
    Report Delivery Scheduling8.3110 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker
    Feature
    Looker
    6.6
    128 Ratings
    19% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.7124 Ratings
    Location Analytics / Geographic Visualization7.5110 Ratings
    Predictive Analytics4.66 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker
    Feature
    Looker
    7.3
    128 Ratings
    15% below category average
    Multi-User Support (named login)7.6120 Ratings
    Role-Based Security Model7.2105 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)7.2122 Ratings
    Report-Level Access Control7.360 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker
    Feature
    Looker
    5.2
    95 Ratings
    39% below category average
    Responsive Design for Web Access4.991 Ratings
    Mobile Application5.01 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile5.885 Ratings
    Best Alternatives
    Looker
    Small Businesses
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.2 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternatives
    User Ratings
    Looker
    Likelihood to Recommend
    8.0
    (134 ratings)
    Likelihood to Renew
    9.2
    (8 ratings)
    Usability
    8.8
    (12 ratings)
    Availability
    10.0
    (1 ratings)
    Performance
    6.0
    (1 ratings)
    Support Rating
    8.8
    (14 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    Configurability
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    Data Sharing and Collaboration
    8.5
    (51 ratings)
    Data Sources
    7.3
    (51 ratings)
    Ease of integration
    10.0
    (1 ratings)
    Product Scalability
    10.0
    (1 ratings)
    Professional Services
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    User Testimonials
    Looker
    Likelihood to Recommend
    Google
    When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
    Incentivized
    Read full review
    Pros
    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
    Read full review
    Cons
    Google
    • Documentation is scarce, and very difficult to find when you need it.
    • Pricing is unclear, particularly as you look to scale your reports across the business.
    • Data from other sources is not represented in the system as well as first party Google services.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
    Read full review
    Usability
    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
    Read full review
    Reliability and Availability
    Google
    No objections
    Incentivized
    Read full review
    Performance
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
    Read full review
    Support Rating
    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
    Read full review
    Implementation Rating
    Google
    Very satisfied, easy to implement
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Google
    Perfect price to performance
    Incentivized
    Read full review
    Return on Investment
    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
    Read full review
    ScreenShots

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.