Looker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.4 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Pricing
Looker
Editions & Modules
No answers on this topic
Offerings
Pricing Offerings
Looker
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
Yes
Entry-level Setup FeeRequired
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
Looker
Considered Both Products
Looker
Chose Looker
Better in terms of data configuration with slight harder learning curve, available help material is not that much and we usually have to connect with Looker Help with chat for our data and analysis questions. While Looker offers a wide range of visualization options, there were …
Chose Looker
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, …
Chose Looker
Looker seems to be all inclusive in data analysis and reporting. Along with the ability to forecast and add specific metrics to data sets. The automatic reporting sending them on scheduled days is great as well. The only concern is the ease of use as it requires high level …
Chose Looker
It takes forever sometimes to have data ready in Tableau dashboard, and also it takes effort to maintain each dashboards. We do not have so many efforts to maintain all. Also, we need to be able to see data faster and therefore take actions and work faster. With Looker we might …
Chose Looker
Looker is more mailable; it allows more dynamic visualisations, filters, drilldowns etc. It's sharing capabilities are also more streamlined than AWS Quicksight. However in contrast to this AWS Quicksight can leverage AWS IAM roles and policies which can be quite scalable. …
Chose Looker
Looker gives you options to integrate external APIs with great ease. Our data analytics team is able to easily use multiple data sources as input to the Looker dashboard, and everything is consolidated in one single Dashboard. You also have an option for Shared folders to be …
Chose Looker
I chose Looker because can incorporate multiple sources, mostly which are Google owned. The data can sync automatically, and the graphs are visually appealing.
Chose Looker
Looker Studio is not as robust as Tableau or Microsoft BI. So it does not provide quite as much insight or depth and it has more limitations overall then the other major reporting products. However, it is also free and connects perfectly with other Google products. Plus, all of …
Chose Looker
Technically, Power BI is much more complete and powerful, but it's like an ocean liner. I didn't need all that equipment. In my case, I needed to move more quickly, like on a speedboat, to build a page with several data sources in a single source of truth that could be easily …
Chose Looker
Looker is a free tool to use on the basic level, which can't really compare apples to apples since all of the other services are paid services. Looker already has a leg up because of that. The other platforms definitely have more features and capabilities off the bat because it …
Chose Looker
Tableau was significantly more expensive than Looker, more detailed, and required more set-up. Overall, Tabluea is great; we just didn't need something that robust. Plus, our client budgets can't afford a multi-year contract. Perhaps once they scale more, we'll need something …
Chose Looker
The learning curve for Tableau Cloud was too steep for our team. After watching a couple of YouTube videos, anyone can begin connecting data sources and creating reports with Looker. Looker is also free with Google Workspace, making the decision between Looker and Tableau a …
Chose Looker
Compared to Tableau I much prefer Looker. While they both have similar features (Tableau actually has more ability to drill down and edit data from various sources), for a mildly technical user, they're able to set up a report rather quickly and customize it to look a certain …
Chose Looker
There are some specific use cases where other tools are not useful in our organization. Some software solutions are shared with other organizations inside the company and Looker is the only tool where we can collaborate good enough.
Chose Looker
Looker is web based app and much easier to use.¨ON the othe hand Power BI offers robust integration with Microsoft products (like Azure, SQL Server, and Excel) and a wide range of other data sources. Power BI's ability to seamlessly connect and import data from these sources is …
Chose Looker
Tableau did not have the customization that we were told it had, and it was expensive. Domo looks promising, but is also expensive so we haven't purchased it (we may in the future). Google Sheets was very basic and did fine for what it was, but we needed something a bit more …
Chose Looker
I don't remember much about Tableau, but it was chaotic and poorly set up for our company.
Chose Looker
I have not used any other products like Looker before and the company has been using Looker since I've joined. We've talked about replacing other software vendors in the past but never discussed replacing Looker because of how vital it is to our organization.
Chose Looker
Looker works and exists in the Google ecosystem. If you are a Google Cloud Platform user, Looker is a no brainer. There is also Looker Studio, the small (free) brother with less features which is basically a report only viewer/creator. The reason we choose Looker is because can …
Chose Looker
The dev/production environment distinction is constructive. Before, in Data Studio, all changes had to be made, which was very inefficient and risky as far as version control goes. Having a more centralized and organized space for all our data visualization is more helpful than …
Chose Looker
Looker's user-friendly interface and pre-built visualizations resonated with us. While other tools offered similar features, Looker felt smoother and more intuitive, especially for non-technical users. This was crucial for our goal of empowering widespread data exploration …
Chose Looker
Looker is a great fit for our company because we have collaborative analytics workflows and complicated data ecosystems and because of its strengths in data modeling, integration, and collaboration.
Brand name and peer recommendations also helps us to select Looker against …
Top Pros
Top Cons
Features
Looker
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
8.0
117 Ratings
2% below category average
Pixel Perfect reports7.495 Ratings
Customizable dashboards8.7116 Ratings
Report Formatting Templates7.9100 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
8.1
117 Ratings
1% above category average
Drill-down analysis8.1113 Ratings
Formatting capabilities7.4115 Ratings
Integration with R or other statistical packages8.147 Ratings
Report sharing and collaboration8.7117 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.5
113 Ratings
3% above category average
Publish to Web8.295 Ratings
Publish to PDF8.8101 Ratings
Report Versioning8.276 Ratings
Report Delivery Scheduling8.998 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.7
114 Ratings
17% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.9110 Ratings
Location Analytics / Geographic Visualization7.597 Ratings
Predictive Analytics4.66 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
8.3
113 Ratings
2% below category average
Multi-User Support (named login)8.8106 Ratings
Role-Based Security Model8.093 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.2107 Ratings
Report-Level Access Control8.145 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.8
84 Ratings
30% below category average
Responsive Design for Web Access6.781 Ratings
Mobile Application5.01 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.575 Ratings
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User Ratings
Looker
Likelihood to Recommend
8.5
(118 ratings)
Likelihood to Renew
9.3
(8 ratings)
Usability
8.8
(12 ratings)
Availability
10.0
(1 ratings)
Performance
6.0
(1 ratings)
Support Rating
8.8
(14 ratings)
Implementation Rating
10.0
(1 ratings)
Configurability
10.0
(1 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
Ease of integration
10.0
(1 ratings)
Product Scalability
10.0
(1 ratings)
Professional Services
10.0
(1 ratings)
Vendor post-sale
10.0
(1 ratings)
Vendor pre-sale
10.0
(1 ratings)
User Testimonials
Looker
Likelihood to Recommend
Google
As a Sales, it suited me to use such well-developed software with a nice dashboard that could navigate between my prospects, visualize the numbers of clients, and check my achievements for each quarter. That would help me understand my performance and record the data I needed for myself as a salesperson.
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Pros
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
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Cons
Google
  • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
  • The setup can be time-consuming if you're not using the product regularly.
  • Editing the dashboard requires a few logins; I wish it was more seamless.
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Likelihood to Renew
Google
I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
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Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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Reliability and Availability
Google
No objections
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Performance
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Implementation Rating
Google
Very satisfied, easy to implement
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Alternatives Considered
Google
Looker gives you options to integrate external APIs with great ease. Our data analytics team is able to easily use multiple data sources as input to the Looker dashboard, and everything is consolidated in one single Dashboard. You also have an option for Shared folders to be accessed by multiple people. The reporting system is perfect and has a wide range of options/reporting options that can be implemented.
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Contract Terms and Pricing Model
Google
Perfect price to performance
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Return on Investment
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
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ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.