Looker has a niche spot and it is effective in that niche.
November 29, 2025

Looker has a niche spot and it is effective in that niche.

Daniel Dammerman | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

Looker provides insight and reports to various customer data points we use to identify demand, utilization, capacity, and more. We create dashboards to monitor real-time and historical customer utilization as well as to generate a pipeline by identifying customers that are under-subscribed. It is also useful for heat-mapping by allowing us to identify which customers are using or not using certain SKUs.

Pros

  • Visualization
  • Charts
  • Graphs
  • Allow for customization.

Cons

  • The setup of reports is a specialized skill that requires custom training.
  • Permissions for various users are tricky to arrange and keep straight.
  • I have not been able to figure out how to automate notifications. I always have to seek out the information I'm looking for.
  • Insights on customer data utilization do drive revenue and generate ROI against this tool.
  • Affords a "place to go" to set up an "at a glance" dashboard for different customers, product SKUs, regions, etc.
  • The setup is quite difficult and could be improved to drive ROI.
Looker is provided by the company, and I am not at a level where I am part of the decision.

Do you think Looker delivers good value for the price?

Not sure

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.

Looker Feature Ratings

Pixel Perfect reports
5
Customizable dashboards
7
Report Formatting Templates
4
Drill-down analysis
4
Formatting capabilities
5
Integration with R or other statistical packages
4
Report sharing and collaboration
7
Publish to Web
5
Publish to PDF
Not Rated
Report Versioning
Not Rated
Report Delivery Scheduling
1
Pre-built visualization formats (heatmaps, scatter plots etc.)
8
Location Analytics / Geographic Visualization
5
Multi-User Support (named login)
5
Role-Based Security Model
4
Multiple Access Permission Levels (Create, Read, Delete)
5
Report-Level Access Control
5
Responsive Design for Web Access
4
Dashboard / Report / Visualization Interactivity on Mobile
5

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