Data Looks Best When It's Graphic.

We use Looker to create Google Analytics reports for various clients within our university system. We monitor traffic for all university web pages and have specific goals and outcomes. Looker helps us see results. Our degree program pages and our admissions pages contain campaign URLs and goals for conversion so that we can see what users are clicking on, what pages they visit the most, and what events they click on. We also use it to monitor how users advance through our pages and monitor outbound clicks to apply for programs. We use it to gauge targeted traffic from various locations (perhaps with an ad campaign) and build graphic reports for our clients who may not understand how analytics works. Looker better describes how users navigate our sites and why our campaigns may or may not be working or converting the way we want. We also look at how people utilize such events as downloading a PDF or watching a video.