Looker Looks Great for Google Services
July 30, 2025

Looker Looks Great for Google Services

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Looker

Looker is our BI choice for our Google software and services. It is the simplest way to create dashboards and Business Intelligence reporting for your Google marketing and advertising endeavors. Although there are many, many similar pieces of software on the market, we have found that no other reporting system provides feeds from our YouTube, Google Search Console, Analytics, and Google AdSense all in one tight package.

Pros

  • Reports from Google software and services data feeds
  • Creating simple, clean dashboards
  • Better reporting than AdWords or Google Analytics.

Cons

  • Documentation is scarce, and very difficult to find when you need it.
  • Pricing is unclear, particularly as you look to scale your reports across the business.
  • Data from other sources is not represented in the system as well as first party Google services.
  • Looker has helped us centralize our reporting on AdWords, Analytics, and YouTube to create marketing dashboards to help keep those KPIs on track.
  • Looker's free tier did not require money or even much time to set up our initial reports - a very pleasant surprise.
  • Built in templates for common Google Services helped us make initial working dashboards to stakeholder feedback quickly.
In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube.

Do you think Looker delivers good value for the price?

Yes

Are you happy with Looker's feature set?

Yes

Did Looker live up to sales and marketing promises?

Yes

Did implementation of Looker go as expected?

Yes

Would you buy Looker again?

Yes

Looker is ideal if you are heavily invested in Google Services, particularly marketing related services, and you with to quickly create reporting dashboards for that data. It gets more difficult when you try to tie in data from other services, and I would not use this were I already using BI package - it is not anywhere near as well supported or as widely known as some of its major competitors, but what it does do, it does do well.

Looker Feature Ratings

BI Platform ()
Not Rated
Supported Data Sources ()
Not Rated
7.0
Pixel Perfect reports
8
Customizable dashboards
7
Report Formatting Templates
6
Not Rated
Drill-down analysis
Not Rated
Formatting capabilities
Not Rated
Integration with R or other statistical packages
Not Rated
Report sharing and collaboration
Not Rated
Not Rated
Publish to Web
Not Rated
Publish to PDF
Not Rated
Report Versioning
Not Rated
Report Delivery Scheduling
Not Rated
Not Rated
Pre-built visualization formats (heatmaps, scatter plots etc.)
Not Rated
Location Analytics / Geographic Visualization
Not Rated
Not Rated
Multi-User Support (named login)
Not Rated
Role-Based Security Model
Not Rated
Multiple Access Permission Levels (Create, Read, Delete)
Not Rated
Report-Level Access Control
Not Rated
Not Rated
Responsive Design for Web Access
Not Rated
Dashboard / Report / Visualization Interactivity on Mobile
Not Rated
Application Program Interfaces (APIs) / Embedding ()
Not Rated

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