Looker vs. Wolfram Mathematica

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.3 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Mathematica
Score 7.0 out of 10
N/A
Wolfram's flagship product Mathematica is a modern technical computing application featuring a flexible symbolic coding language and a wide array of graphing and data visualization capabilities.
$1,520
per year
Pricing
LookerWolfram Mathematica
Editions & Modules
No answers on this topic
Standard Cloud
$1,520
per year
Standard Desktop
$3,040
one-time fee
Standard Desktop & Cloud
$3,344
one-time fee
Mathematica Enterprise Edition
$8,150.00
one-time fee
Offerings
Pricing Offerings
LookerMathematica
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsMust contact sales team for pricing.Discounts available for students and educational institutions. The Network Edition reduce per-user license costs through shared deployment across any number of machines on a local-area network.
More Pricing Information
Community Pulse
LookerWolfram Mathematica
Considered Both Products
Looker
Chose Looker
Looker seems friendlier and more accessible.
Chose Looker
Looker was the most customizable option for our business and cost wise made the most sense. They do have a free tier option that some of the other weren't offering to us at the time. Looker has a great- mobile app solution while tableau is a desktop-based platform. Tableau also …
Chose Looker
The biggest advantage that Looker Studio has is that it's really easy to use and to distribute to other use. You can have a really complex report set up in a couple of minutes with an extract data source that enables Looker to update really fast.
Chose Looker
Looker is less complex to use and links directly to google suite which we use across the business and personally think is a better user experience than microsoft.
Chose Looker
We have not used any other products; we've only ever needed to use Looker Studio and didn't need to demo anything else because it provided everything we needed.
Chose Looker
Looker stacks up well against other data providers for usability and friendly interfaces, plus the ability to customise. We actually integrate Looker with other analytics tools in the same sphere (power bi, dreamdata and others) so that we can have one comprehensive dashboard …
Chose Looker
In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, …
Chose Looker
Looker is a free and easier analytics and dashboard tool. It provides enough data and features to get things done and analyze marketing data. The other tools have more advanced features and are more suited for other things besides marketing.
Chose Looker
Tableau provides additional visual functionality and is great for more in-depth visuals or further data exploration, but it is costly and an extremely robust solution for simple data reporting. Looker can't be beat when it comes to integrating with other G-Suite tools. All in …
Chose Looker
Looker is a lot less overwhelming and lets you take the data that you have in Google analytics to make it understandable, focused and specific to the audience that is viewing the content. I haven’t used any other tools, but feel because of the ease of accessibility and cost, …
Chose Looker
I prefer agency analytics as it has a lot more agnostic integration options and is much speedier but does come at a cost. I would recommend this over Looker studio for sure. It has great templates to use too and allows for more customisation and racing benchmarks which is a …
Chose Looker
We'll still use Semrush's reporting for some clients - depending on the metrics which are important for them and whether they have an interest in live reporting or simply monthly PDF reports.
Chose Looker
If you company is using Google suite products, Looker is a no-brainer. Tableau is probably the most flexibly but as a result it has the least governance capabilities. Power BI is kind of old-school in terms of how it feels to use it. I think in general, Looker brings a lot of …
Chose Looker
Better in terms of data configuration with slight harder learning curve, available help material is not that much and we usually have to connect with Looker Help with chat for our data and analysis questions. While Looker offers a wide range of visualization options, there were …
Chose Looker
Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, …
Chose Looker
It takes forever sometimes to have data ready in tableau dashboard, and also it takes effort to maintain each dashboards. We do not have so many efforts to maintain all. Also, we need to be able to see data faster and therefore take actions and work faster. With Looker we might …
Chose Looker
Looker gives you options to integrate external APIs with great ease. Our data analytics team is able to easily use multiple data sources as input to the Looker dashboard, and everything is consolidated in one single Dashboard. You also have an option for Shared folders to be …
Chose Looker
I chose Looker because can incorporate multiple sources, mostly which are Google owned. The data can sync automatically, and the graphs are visually appealing.
Chose Looker
Looker Studio is not as robust as Tableau or Microsoft BI. So it does not provide quite as much insight or depth and it has more limitations overall then the other major reporting products. However, it is also free and connects perfectly with other Google products. Plus, all of …
Chose Looker
Technically, Power BI is much more complete and powerful, but it's like an ocean liner. I didn't need all that equipment. In my case, I needed to move more quickly, like on a speedboat, to build a page with several data sources in a single source of truth that could be easily …
Chose Looker
Looker is a free tool to use on the basic level, which can't really compare apples to apples since all of the other services are paid services. Looker already has a leg up because of that. The other platforms definitely have more features and capabilities off the bat because it …
Mathematica
Chose Mathematica
There is no other alternative that Maple from Maplesoft all over. There are other systems for mCAx that do not offer the richness and coverage of mathematical features. For example Matlab that restricts inself to matrice calculation and only the the right set of addon library …
Chose Mathematica
Well, Mathematica is free at my university. As a graduate student, you can download and install Mathematica in your device after log in through your university email. Second, it has very nice platform. You can use Mathematica for many data analysis such as plotting, integration …
Chose Mathematica
Matlab is an excellent tool, but it can't handle analytic manipulations in algebra, calculus and differential equations. Matlab is superior when it comes to a less steep learning curve. In terms of using only one tool for analytic and numerical calculations, Mathematica wins. …
Chose Mathematica
Mathematica is good solution in some cases but doesn't perform well in other regions. Mathematica is good in solving mathematical problems but not performs well in machine learning areas. I would suggest to use TensorFlow or Keras for machine learning. Also it performs good for …
Chose Mathematica
The ability to manipulate algebraic expressions, nested lists, and data structures in Mathematica was unequalled when I first did the comparison. Since then, I've stuck with Mathematica mostly because it's "the tool I know."
Chose Mathematica
We have evaluated and are using in some cases the Python language in concert with the Jupyter notebook interface. For UI, we using libraries like React to create visually stunning visualizations of such models.

Mathematica compares favorably to this alternative in terms of …
Chose Mathematica
We selected Wolfram Mathematica as it offers lot of functionality that other products like MATLAB or sageMath do not have. And it also has advantages on the feature that it does share in common with other tools like sageMath, MATLAB etc. It is more powerful than MATLAB. It …
Chose Mathematica
I think IBM Watson analytics is good alternative to Wolfram Mathematica. A few advantages of Mathematica over IBM Analytics is that Mathematica comes with a lot of inbuilt things like neural networks, predictive analysis geometry. And IBM analytics does not show the step by …
Features
LookerWolfram Mathematica
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
7.5
Ratings
9% below category average
Wolfram Mathematica
9.9
Ratings
20% above category average
Pixel Perfect reports6.60 Ratings9.80 Ratings
Customizable dashboards8.30 Ratings9.90 Ratings
Report Formatting Templates7.50 Ratings9.90 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
6.9
Ratings
15% below category average
Wolfram Mathematica
9.9
Ratings
23% above category average
Drill-down analysis6.50 Ratings9.90 Ratings
Formatting capabilities6.70 Ratings9.90 Ratings
Integration with R or other statistical packages5.70 Ratings9.90 Ratings
Report sharing and collaboration8.80 Ratings9.90 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.0
Ratings
2% below category average
Wolfram Mathematica
9.3
Ratings
13% above category average
Publish to Web7.70 Ratings9.90 Ratings
Publish to PDF7.90 Ratings9.00 Ratings
Report Versioning7.90 Ratings9.90 Ratings
Report Delivery Scheduling8.40 Ratings8.90 Ratings
Delivery to Remote Servers00 Ratings8.90 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.6
Ratings
19% below category average
Wolfram Mathematica
9.9
Ratings
24% above category average
Pre-built visualization formats (heatmaps, scatter plots etc.)7.70 Ratings9.90 Ratings
Location Analytics / Geographic Visualization7.50 Ratings9.90 Ratings
Predictive Analytics4.60 Ratings9.90 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
7.4
Ratings
14% below category average
Wolfram Mathematica
-
Ratings
Multi-User Support (named login)7.60 Ratings00 Ratings
Role-Based Security Model7.30 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)7.30 Ratings00 Ratings
Report-Level Access Control7.40 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.3
Ratings
37% below category average
Wolfram Mathematica
-
Ratings
Responsive Design for Web Access5.20 Ratings00 Ratings
Mobile Application5.00 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile5.90 Ratings00 Ratings
Best Alternatives
LookerWolfram Mathematica
Small Businesses
Yellowfin
Yellowfin
Score 8.6 out of 10
Supermetrics
Supermetrics
Score 9.8 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Supermetrics
Supermetrics
Score 9.8 out of 10
Enterprises
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
IBM Analytics Engine
IBM Analytics Engine
Score 7.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LookerWolfram Mathematica
Likelihood to Recommend
8.3
(0 ratings)
9.9
(0 ratings)
Likelihood to Renew
9.2
(0 ratings)
-
(0 ratings)
Usability
8.8
(0 ratings)
-
(0 ratings)
Availability
10.0
(0 ratings)
-
(0 ratings)
Performance
6.0
(0 ratings)
-
(0 ratings)
Support Rating
8.8
(0 ratings)
9.5
(0 ratings)
Implementation Rating
10.0
(0 ratings)
-
(0 ratings)
Configurability
10.0
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
10.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
LookerWolfram Mathematica
Likelihood to Recommend
When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
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We are the judgement that Wolfram Mathematica is despite many critics based on the paradigms selected a mark in the fields of the markets for computations of all kind. Wolfram Mathematica is even a choice in fields where other bolide systems reign most of the market. Wolfram Mathematica offers rich flexibility and internally standardizes the right methodologies for his user community. Wolfram Mathematica is not cheap and in need of a hard an long learner journey. That makes it weak in comparison with of-the-shelf-solution packages or even other programming languages. But for systematization of methods Wolfram Mathematica is far in front of almost all the other. Scientist and interested people are able to develop themself further and Wolfram Matheamatica users are a human variant for themself. The reach out for modern mathematics based science is deep and a unique unified framework makes the whole field of mathematics accessable comparable to the brain of Albert Einstein. The paradigms incorporated are the most efficients and consist in assembly on the market. The mathematics is covering and fullfills not just education requirements but the demands and needs of experts.
Mathematica is incompatible with other systems for mCAx and therefore the borders between the systems are hard to overcome. Wolfram Mathematica should be consider one of the more open systems because other code can be imported and run but on the export side it is rathe incompatible by design purposes. A better standard for all that might solve the crisis but there is none in sight. Selection of knowledge of what works will be in the future even more focussed and general system might be one the lossy side. Knowledge of esthetics of what will be in the highest demand in necessary and Wolfram is not a leader in this field of science. Mathematics leves from gathering problems from application fields and less from the glory of itself and the formalization of this.
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Pros
  • It is very easy to start a new dashboard and configure what you want to display by just selecting/dragging from the list of available columns.
  • It is intuitive, mainly if you use other Google services like Google Sheets.
  • The look and feel is modern and nice.
  • It it very useful to have an immediate visual overview of the data in a spreadsheet.
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  • Doing the analysis is very good, plotting the data, getting the insight from data using this is easy and output looks pretty good
  • Solving mathematical problems, with detailed solutions step by step (mainly calculus problems)
  • You can also query this knowledge engine in simple English. It has ability to interpret that and will give you answer accordingly
  • Nowadays, it provides API to use, so you can do image processing, video/audio using this
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Cons
  • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
  • The setup can be time-consuming if you're not using the product regularly.
  • Editing the dashboard requires a few logins; I wish it was more seamless.
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  • Should include more libraries and functions.
  • Should include more functions that can be used in Machine Learning.
  • Should include more functions that can be used in Data Science.
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Likelihood to Renew
We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it
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No answers on this topic
Usability
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
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No answers on this topic
Reliability and Availability
No objections
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No answers on this topic
Performance
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
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No answers on this topic
Support Rating
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
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Wolfram Mathematica is a nice software package. It has very nice features and easy to install and use in your machine. Besides this, there is a nice support from Wolfram. They come to the university frequently to give seminars in Mathematica. I think this is the best thing they are doing. That is very helpful for graduate and undergraduate students who are using Mathematica in their research.
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Implementation Rating
Very satisfied, easy to implement
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No answers on this topic
Alternatives Considered
In my opinion, Looker is no Power BI. It is good, but I think Power BI is amazing. That said, in my experience, Power BI is nowhere near as easy to setup and report on Google services as Looker is. We plan to continue using Power BI for c-suite and corporate reporting, especially for internal databases, but will gladly use Looker for our marketing information for AdWords, Analytics, Search Console, and YouTube.
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The ability to manipulate algebraic expressions, nested lists, and data structures in Mathematica was unequalled when I first did the comparison. Since then, I've stuck with Mathematica mostly because it's "the tool I know."
Read full review
Return on Investment
  • Other than some people not liking the numbers, I don't see any negative impacts; we haven't experienced that.
  • The reports help us unravel the story of our users and how they are sifting through our pages.
  • Our clients enjoy seeing the numbers to understand better what stands out on their sites.
  • The reports have helped us see what campaigns are working and where we need to tweak things.
  • The reports have enabled us to have better conversations with stakeholders about how their web pages should be modified, edited, etc., to reflect the data.
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  • Mathematica is our "go to" environment for developing solutions for our clients, so I suppose you could say that it is solely responsible for our revenues. On occasion we do use other platforms but Mathematica is a core component of our offer to clients.
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ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.