Aurea Campaign Manager vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea Campaign Manager
Score 6.0 out of 10
N/A
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A
Thryv
Score 8.9 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
Aurea Campaign ManagerThryv
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aurea Campaign ManagerThryv
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Aurea Campaign ManagerThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea Campaign Manager
5.0
1 Ratings
48% below category average
Thryv
9.2
8 Ratings
18% above category average
WYSIWYG email editor2.01 Ratings00 Ratings
Dynamic content5.01 Ratings8.97 Ratings
Ability to test dynamic content7.01 Ratings9.17 Ratings
Landing pages4.01 Ratings10.01 Ratings
A/B testing5.01 Ratings00 Ratings
Mobile optimization6.01 Ratings8.88 Ratings
Email deliverability reporting8.01 Ratings9.17 Ratings
List management4.01 Ratings8.96 Ratings
Triggered drip sequences4.01 Ratings9.73 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea Campaign Manager
6.0
1 Ratings
26% below category average
Thryv
6.6
7 Ratings
9% below category average
Dashboards4.01 Ratings9.27 Ratings
Standard reports6.01 Ratings8.67 Ratings
Custom reports8.01 Ratings2.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Thryv
8.1
7 Ratings
11% above category average
Lead nurturing automation00 Ratings8.76 Ratings
Data quality management00 Ratings8.66 Ratings
Automated sales alerts and tasks00 Ratings7.06 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Thryv
9.0
5 Ratings
9% above category average
Calendaring00 Ratings9.05 Ratings
Event/webinar marketing00 Ratings9.14 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Thryv
6.7
8 Ratings
7% below category average
Social sharing and campaigns00 Ratings9.48 Ratings
Social profile integration00 Ratings4.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Thryv
8.3
6 Ratings
15% above category average
API00 Ratings8.03 Ratings
Role-based workflow & approvals00 Ratings8.92 Ratings
Customizability00 Ratings8.15 Ratings
Best Alternatives
Aurea Campaign ManagerThryv
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
Enterprises
Litmus
Litmus
Score 8.9 out of 10
Kentico Xperience
Kentico Xperience
Score 7.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Aurea Campaign ManagerThryv
Likelihood to Recommend
8.0
(5 ratings)
9.4
(8 ratings)
Likelihood to Renew
8.0
(3 ratings)
-
(0 ratings)
Usability
8.0
(1 ratings)
9.0
(2 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
10.0
(4 ratings)
Online Training
5.0
(1 ratings)
-
(0 ratings)
Implementation Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aurea Campaign ManagerThryv
Likelihood to Recommend
Aurea
I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
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Thryv
What I have found to be the most critical for my business as a customer of Thryv is the ability to provide an invoice and accept payment with direct linking to my bank account. This has had a dramatic positive impact on my cash flow.
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Pros
Aurea
  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
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Thryv
  • Customer service is FANTASTIC!
  • Put regularly used and needed tasks under one umbrella.
  • Makes it easy to schedule and post to Social Media
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Cons
Aurea
  • PHP API
  • Segmentation
  • Creating messages via API calls
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Thryv
  • Offer an automated rewards program for my customer based on their spending and their referrals.
  • Since I use Shopify and they host me it would be nice to get a financial break for not using that part of the package.
  • Maybe providing apps.
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Likelihood to Renew
Aurea
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
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Thryv
No answers on this topic
Usability
Aurea
Super easy to use.
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Thryv
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Reliability and Availability
Aurea
No issue.
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Thryv
No answers on this topic
Performance
Aurea
Running larger segments can take some time.
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Thryv
No answers on this topic
Support Rating
Aurea
I found one really good tech support guru and stuck with him forever.
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Thryv
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Implementation Rating
Aurea
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
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Thryv
No answers on this topic
Alternatives Considered
Aurea
They are much better
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Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.
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Return on Investment
Aurea
  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
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Thryv
  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Aurea Campaign Manager Screenshots

Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments