6 Ratings
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Score 6 out of 100
2 Ratings
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Score 9 out of 100

Likelihood to Recommend

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow | TrustRadius Reviewer

Thryv

Any social media marketing job, website development, email campaigns, or training schedule. It is less appropriate to be used for the day of use.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Aurea Campaign Manager (formerly Lyris HQ)
5.0
Thryv
5.7
WYSIWYG email editor
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Thryv
Dynamic content
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Thryv
Ability to test dynamic content
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Thryv
Landing pages
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Thryv
10.0
A/B testing
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Thryv
Mobile optimization
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Thryv
1.0
Email deliverability reporting
Aurea Campaign Manager (formerly Lyris HQ)
8.0
Thryv
6.0
List management
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Thryv
Triggered drip sequences
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Thryv

Reporting & Analytics

Aurea Campaign Manager (formerly Lyris HQ)
6.0
Thryv
5.0
Dashboards
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Thryv
9.0
Standard reports
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Thryv
4.0
Custom reports
Aurea Campaign Manager (formerly Lyris HQ)
8.0
Thryv
2.0

Lead Management

Aurea Campaign Manager (formerly Lyris HQ)
Thryv
5.5
Data quality management
Aurea Campaign Manager (formerly Lyris HQ)
Thryv
4.0
Automated sales alerts and tasks
Aurea Campaign Manager (formerly Lyris HQ)
Thryv
7.0

Campaign Management

Aurea Campaign Manager (formerly Lyris HQ)
Thryv
9.0
Calendaring
Aurea Campaign Manager (formerly Lyris HQ)
Thryv
8.0
Event/webinar marketing
Aurea Campaign Manager (formerly Lyris HQ)
Thryv
10.0

Social Media Marketing

Aurea Campaign Manager (formerly Lyris HQ)
Thryv
7.0
Social sharing and campaigns
Aurea Campaign Manager (formerly Lyris HQ)
Thryv
10.0
Social profile integration
Aurea Campaign Manager (formerly Lyris HQ)
Thryv
4.0

Platform & Infrastructure

Aurea Campaign Manager (formerly Lyris HQ)
Thryv
5.5
Role-based workflow & approvals
Aurea Campaign Manager (formerly Lyris HQ)
Thryv
6.0
Customizability
Aurea Campaign Manager (formerly Lyris HQ)
Thryv
5.0

Pros

Aurea Campaign Manager (formerly Lyris HQ)

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Anonymous | TrustRadius Reviewer

Thryv

  • Website design
  • Mailing list subscribers
Anonymous | TrustRadius Reviewer

Cons

Aurea Campaign Manager (formerly Lyris HQ)

  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson | TrustRadius Reviewer

Thryv

  • Price is high.
  • It takes a while to get any customer service assistance.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Anonymous | TrustRadius Reviewer

Thryv

No score
No answers yet
No answers on this topic

Usability

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
Super easy to use.
Anonymous | TrustRadius Reviewer

Thryv

No score
No answers yet
No answers on this topic

Reliability and Availability

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 9.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

Thryv

No score
No answers yet
No answers on this topic

Performance

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Running larger segments can take some time.
Anonymous | TrustRadius Reviewer

Thryv

No score
No answers yet
No answers on this topic

Support Rating

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
Anonymous | TrustRadius Reviewer

Thryv

Thryv 8.0
Based on 1 answer
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
Anonymous | TrustRadius Reviewer

Implementation Rating

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson | TrustRadius Reviewer

Thryv

No score
No answers yet
No answers on this topic

Alternatives Considered

Aurea Campaign Manager (formerly Lyris HQ)

They are much better
Anonymous | TrustRadius Reviewer

Thryv

Thryv was more user-friendly and cost-effective for the services it provides.
Anonymous | TrustRadius Reviewer

Return on Investment

Aurea Campaign Manager (formerly Lyris HQ)

  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Chris Kashow | TrustRadius Reviewer

Thryv

  • We have grown our mailing list substantially.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Thryv

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Aurea Campaign Manager (formerly Lyris HQ)
8.0
Thryv
9.0

Likelihood to Renew

Aurea Campaign Manager (formerly Lyris HQ)
8.0
Thryv

Usability

Aurea Campaign Manager (formerly Lyris HQ)
8.0
Thryv

Reliability and Availability

Aurea Campaign Manager (formerly Lyris HQ)
9.0
Thryv

Performance

Aurea Campaign Manager (formerly Lyris HQ)
6.0
Thryv

Support Rating

Aurea Campaign Manager (formerly Lyris HQ)
8.0
Thryv
8.0

Online Training

Aurea Campaign Manager (formerly Lyris HQ)
5.0
Thryv

Implementation Rating

Aurea Campaign Manager (formerly Lyris HQ)
6.0
Thryv

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