Aurea Campaign Manager vs. Vbout

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Aurea Campaign Manager
Score 6.0 out of 10
N/A
Lyris HQ is a SaaS digital marketing platform including email messaging, landing page creation and web analytics. Best-known as an email marketing vendor, and the Lyris web analytics product was acquired from ClickTracks in 1996 and subsequently re-branded and tightly integrated with the other Lyris HQ capabilities. Unlike Google Analytics and Coremetrics, for example, Lyris uses server log file technology rather than page tags. Lyris was acquired by Aurea and the Lyris HQ cloud product…N/A
Vbout
Score 10.0 out of 10
N/A
Vbout is a marketing automation solution focused on agencies. Features include email marketing, lead scoring, social media management, and behavioral marketing.N/A
Pricing
Aurea Campaign ManagerVbout
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Aurea Campaign ManagerVbout
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Aurea Campaign ManagerVbout
Features
Aurea Campaign ManagerVbout
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Aurea Campaign Manager
5.0
1 Ratings
45% below category average
Vbout
8.8
5 Ratings
15% above category average
WYSIWYG email editor2.01 Ratings8.55 Ratings
Dynamic content5.01 Ratings8.55 Ratings
Ability to test dynamic content7.01 Ratings8.55 Ratings
Landing pages4.01 Ratings9.05 Ratings
A/B testing5.01 Ratings10.04 Ratings
Mobile optimization6.01 Ratings8.55 Ratings
Email deliverability reporting8.01 Ratings7.75 Ratings
List management4.01 Ratings8.55 Ratings
Triggered drip sequences4.01 Ratings10.04 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Aurea Campaign Manager
6.0
1 Ratings
24% below category average
Vbout
8.6
5 Ratings
16% above category average
Dashboards4.01 Ratings8.05 Ratings
Standard reports6.01 Ratings7.75 Ratings
Custom reports8.01 Ratings10.04 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Vbout
9.7
4 Ratings
22% above category average
Lead nurturing automation00 Ratings10.04 Ratings
Lead scoring and grading00 Ratings10.04 Ratings
Data quality management00 Ratings9.33 Ratings
Automated sales alerts and tasks00 Ratings9.43 Ratings
Lead segmentation and distribution00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Vbout
8.1
5 Ratings
9% above category average
Calendaring00 Ratings8.05 Ratings
Event/webinar marketing00 Ratings8.23 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Vbout
9.4
4 Ratings
23% above category average
Social sharing and campaigns00 Ratings9.44 Ratings
Social profile integration00 Ratings9.44 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Aurea Campaign Manager
-
Ratings
Vbout
9.4
5 Ratings
23% above category average
API00 Ratings9.34 Ratings
Role-based workflow & approvals00 Ratings9.32 Ratings
Customizability00 Ratings9.33 Ratings
Integration with Salesforce.com00 Ratings10.04 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.32 Ratings
Integration with SugarCRM00 Ratings9.32 Ratings
Third-party software integrations00 Ratings9.03 Ratings
Best Alternatives
Aurea Campaign ManagerVbout
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VerticalResponse
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Score 10.0 out of 10
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Emma by Marigold
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User Ratings
Aurea Campaign ManagerVbout
Likelihood to Recommend
8.0
(5 ratings)
8.5
(5 ratings)
Likelihood to Renew
8.0
(3 ratings)
10.0
(1 ratings)
Usability
8.0
(1 ratings)
7.3
(1 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.0
(1 ratings)
-
(0 ratings)
Online Training
5.0
(1 ratings)
-
(0 ratings)
Implementation Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Aurea Campaign ManagerVbout
Likelihood to Recommend
Aurea
I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
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Vbout.com
To Automate your social media presence by bulk scheduling content. Create multiple drip email marketing campaigns to support different marketing promotion initiatives. Visualize your marketing funnel. Learn what is your best referral traffic source per each initiative (for example, I learned that Quora was bringing us highly qualified leads). Create lead scores and start qualifying your prospects. Create multiple landing pages to promote your product to different audiences.
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Pros
Aurea
  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
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Vbout.com
  • On email marketing, it has petty good recommendation for sending methods.
  • The landing pages can be fully customized with code editor and works with Bootstrap frameworks.
  • The automation comes in handy since it works on all Vbout tools.
  • We can also install the Tracking Code on external websites to utilize Vbout tools.
  • Awesome support team!
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Cons
Aurea
  • PHP API
  • Segmentation
  • Creating messages via API calls
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Vbout.com
  • Since their team is so focused on being the best, they occasionally have small feature appearance issues
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Likelihood to Renew
Aurea
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
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Vbout.com
The better relation quality / features / pricing in the market
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Usability
Aurea
Super easy to use.
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Vbout.com
Great experience so far. Vbout has low learning curve. It's a user-friendly product with comprehensive knowledge base. Even if we meet a blocker, their team is ready to help us solve the issue. Their keep the dashboard straightforward that contains all tools, so we can access each one of them right away.
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Reliability and Availability
Aurea
No issue.
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Vbout.com
No answers on this topic
Performance
Aurea
Running larger segments can take some time.
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Vbout.com
No answers on this topic
Support Rating
Aurea
I found one really good tech support guru and stuck with him forever.
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Vbout.com
No answers on this topic
Implementation Rating
Aurea
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
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Vbout.com
No answers on this topic
Alternatives Considered
Aurea
They are much better
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Vbout.com
Vbout offers a very robust overall solution, with a more basic solution, and a much lower price point than the Constant Contact Lead Gen & CRM solution.
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Return on Investment
Aurea
  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
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Vbout.com
  • The platform has saved us a lot of money
  • It's highly functional and allows us to do a lot more than Marketo
  • It's easy to manage, and it saves us a lot of time on a regular basis.
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ScreenShots

Aurea Campaign Manager Screenshots

Screenshot of Aurea Campaign Manager is a cloud-based email marketing solution that enables you to deeply engage your customer base in relevant and specific conversations.