Lytho Workflow vs. SAS 360 Plan

It's a flexible program that can be molded to fit most businesses. It's geared towards agencies but we've been able to use it successfully as an in-house solution. It's pretty intuitive for the most part and is easy for new hires or clients to get up and running pretty quickly.

Incentivized

• Requests - Request forms are set up so that certain fields are required and there's a minimum turnaround time. This prevents others from submitting an incomplete request or requesting things last minute.
• Proofing - Chasing after people to approve a proof is always a pain, but the simplicity of Lytho Workflow makes it less of a pain. I can quickly remind people in the route to review the proof by clicking a button.
• Templates - I use templates so that a list of tasks is created for me when I accept a job. It also creates a timeline for when each task needs to be done.

Incentivized

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• Not being able to permanently delete inactive/old users (i.e. employees that are no longer with the company).
• Search filtering features are lacking.
• Not being notified when someone replies to my comment without @ mentioning me.

Incentivized

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

The corporate communication team uses DivvyHQ, TweetDeck and Agorapulse. Each one is used for different purposes and helps us meets our objectives. DivvyHQ helps Unum and Colonial Life's corporate communications teams stay in touch with one another's work and aware of what the other is doing. It allows for content collaboration and keeps us on track to meet individual deadlines.

Incentivized

• This has saved man power by automating certain functions
• We have created a new stream of marketing.