Lytics vs. SurveyLab

Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]

Incentivized

MySurveyLab is best to use to measure satisfaction, both employee satisfaction and customer satisfaction.

• Analytics: it's easy to obtain and understand.
• Usability: the database is intuitive and easy to learn.
• Targeting: you can easily reach your target audience.

Incentivized

• They have great support that always will help you.
• MySurveyLab is very flexible. Some things can be done in several ways.
• They have a very good analytics module with trends, dashboards and data segments. This can give you another view of your data.
• Collectors add flexibility to surveys. You can collect surveys from a few different source at once
• They have a mobile application that can collect responses offline(!)

• Uptime.
• Monitoring
• Relational-table-like functionality

Incentivized

• Summary export in Excel could be nicer.
• Tags in the left menu could be more intuitive.

We evaluated 5-8 CDP's and picked Lytics[.]

Incentivized

• Positive: Customers are retained through another outlet.
• Positive ROI: we've made a lot of money using the program.
• Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

Incentivized

• With MySurveyLab we were able to react immediately when customers were not happy, and this reduced churn a lot