Lytics vs. UserReplay

Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]

Incentivized

Great for online businesses who are well established and want to refine their UX/site performance.

Incentivized

• Analytics: it's easy to obtain and understand.
• Usability: the database is intuitive and easy to learn.
• Targeting: you can easily reach your target audience.

Incentivized

• Identifying an issue and quickly understanding what the financial impact is
• Seeing how users use and interact with your site, by device
• Reporting on custom events
• Quickly finding a session and replaying it, to watch it back.

Incentivized

• Uptime.
• Monitoring
• Relational-table-like functionality

Incentivized

• Having confidence in the reports/numbers it pulls
• No function to email out weekly/monthly reports.
• Insights are sometimes difficult to extract

Incentivized

We evaluated 5-8 CDP's and picked Lytics[.]

Incentivized

Very well, a similar but different system

Incentivized

• Positive: Customers are retained through another outlet.
• Positive ROI: we've made a lot of money using the program.
• Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

Incentivized

• Confirmed our low basket abandonment

Incentivized