The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.
N/A
Magnite
Score8 out of 10
N/A
Magnite (formerly Rubicon Project) is an independent sell-side advertising platform.
N/A
Pricing
Madison Logic Platform
Magnite
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Madison Logic Platform
Magnite
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
—
More Pricing Information
Features
Madison Logic Platform
Magnite
Engagement
Comparison of Engagement features of Madison Logic Platform and Magnite
Feature
Madison Logic Platform
8.2
1 Ratings
12% above category average
Magnite
-
Ratings
Automated routing and prioritization
8.01 Ratings
00 Ratings
Customer interaction histories
9.01 Ratings
00 Ratings
Syndicated content
10.01 Ratings
00 Ratings
Personalization
7.01 Ratings
00 Ratings
Engagement data tracking
7.01 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Madison Logic Platform and Magnite
Feature
Madison Logic Platform
6.7
1 Ratings
6% below category average
Magnite
-
Ratings
Standard visitor segmentation
8.01 Ratings
00 Ratings
Behavioral visitor segmentation
6.01 Ratings
00 Ratings
ABM sales intelligence
6.01 Ratings
00 Ratings
Intent Data
Comparison of Intent Data features of Madison Logic Platform and Magnite
Feature
Madison Logic Platform
8.0
1 Ratings
14% above category average
Magnite
-
Ratings
3rd party intent signals
8.01 Ratings
00 Ratings
Downstream intent signals
6.01 Ratings
00 Ratings
Account identification
10.01 Ratings
00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Madison Logic Platform and Magnite
Feature
Madison Logic Platform
6.0
1 Ratings
22% below category average
Magnite
-
Ratings
Automated workflow & orchestration
6.01 Ratings
00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Madison Logic Platform and Magnite
Feature
Madison Logic Platform
-
Ratings
Magnite
7.5
2 Ratings
2% above category average
Data Transfer
00 Ratings
7.02 Ratings
DSP integration
00 Ratings
8.02 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Madison Logic Platform and Magnite
Feature
Madison Logic Platform
-
Ratings
Magnite
8.0
2 Ratings
2% above category average
Ad campaign creation
00 Ratings
8.02 Ratings
Ad deployment
00 Ratings
8.02 Ratings
Display advertising
00 Ratings
8.02 Ratings
Ad display and retargeting segmentation
00 Ratings
8.02 Ratings
Sequence targeting
00 Ratings
8.02 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Madison Logic Platform and Magnite
In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info