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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Madison Logic Platform

    Score7.9 out of 10
    N/AThe Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.N/A

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
    Pricing
    Madison Logic PlatformMagnite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Madison Logic PlatformMagnite
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Madison Logic PlatformMagnite
    Engagement
    Comparison of Engagement features of Madison Logic Platform and Magnite
    Feature
    Madison Logic Platform
    8.2
    1 Ratings
    12% above category average
    Magnite
    -
    Ratings
    Automated routing and prioritization8.01 Ratings00 Ratings
    Customer interaction histories9.01 Ratings00 Ratings
    Syndicated content10.01 Ratings00 Ratings
    Personalization7.01 Ratings00 Ratings
    Engagement data tracking7.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Madison Logic Platform and Magnite
    Feature
    Madison Logic Platform
    6.7
    1 Ratings
    6% below category average
    Magnite
    -
    Ratings
    Standard visitor segmentation8.01 Ratings00 Ratings
    Behavioral visitor segmentation6.01 Ratings00 Ratings
    ABM sales intelligence6.01 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Madison Logic Platform and Magnite
    Feature
    Madison Logic Platform
    8.0
    1 Ratings
    14% above category average
    Magnite
    -
    Ratings
    3rd party intent signals8.01 Ratings00 Ratings
    Downstream intent signals6.01 Ratings00 Ratings
    Account identification10.01 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Madison Logic Platform and Magnite
    Feature
    Madison Logic Platform
    6.0
    1 Ratings
    22% below category average
    Magnite
    -
    Ratings
    Automated workflow & orchestration6.01 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Madison Logic Platform and Magnite
    Feature
    Madison Logic Platform
    -
    Ratings
    Magnite
    7.5
    2 Ratings
    2% above category average
    Data Transfer00 Ratings7.02 Ratings
    DSP integration00 Ratings8.02 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Madison Logic Platform and Magnite
    Feature
    Madison Logic Platform
    -
    Ratings
    Magnite
    8.0
    2 Ratings
    2% above category average
    Ad campaign creation00 Ratings8.02 Ratings
    Ad deployment00 Ratings8.02 Ratings
    Display advertising00 Ratings8.02 Ratings
    Ad display and retargeting segmentation00 Ratings8.02 Ratings
    Sequence targeting00 Ratings8.02 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Madison Logic Platform and Magnite
    Feature
    Madison Logic Platform
    -
    Ratings
    Magnite
    7.3
    2 Ratings
    6% below category average
    Ad dashboards00 Ratings8.02 Ratings
    Ad performance reports00 Ratings7.02 Ratings
    Ad conversion tracking00 Ratings7.02 Ratings
    Ad attribution reporting00 Ratings8.01 Ratings
    Cross-channel ad management00 Ratings8.02 Ratings
    Ad forecasting and optimization00 Ratings6.01 Ratings
    Best Alternatives
    Madison Logic PlatformMagnite
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Madison Logic PlatformMagnite
    Likelihood to Recommend
    8.0
    (3 ratings)
    9.0
    (2 ratings)
    Usability
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Madison Logic PlatformMagnite
    Likelihood to Recommend
    Madison Logic
    In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
    Incentivized
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    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
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    Pros
    Madison Logic
    • Data insights
    • Performance reports
    Incentivized
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    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
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    Cons
    Madison Logic
    • Sometimes, contacts aren't aware that the content they downloaded is from our specific business - so more branding options?
    • Ability to improve the layout of landing pages
    Incentivized
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    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
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    Usability
    Madison Logic
    Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless
    Incentivized
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    Magnite (Rubicon Project)
    No answers on this topic
    Alternatives Considered
    Madison Logic
    To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.
    Incentivized
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    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
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    Return on Investment
    Madison Logic
    • It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
    • During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.
    Incentivized
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    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
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