The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.
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WideOrbit
Score6 out of 10
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WideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.
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Pricing
Madison Logic Platform
WideOrbit
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Madison Logic Platform
WideOrbit
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Madison Logic Platform
WideOrbit
Engagement
Comparison of Engagement features of Madison Logic Platform and WideOrbit
Feature
Madison Logic Platform
8.2
1 Ratings
12% above category average
WideOrbit
-
Ratings
Automated routing and prioritization
8.01 Ratings
00 Ratings
Customer interaction histories
9.01 Ratings
00 Ratings
Syndicated content
10.01 Ratings
00 Ratings
Personalization
7.01 Ratings
00 Ratings
Engagement data tracking
7.01 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Madison Logic Platform and WideOrbit
Feature
Madison Logic Platform
6.7
1 Ratings
6% below category average
WideOrbit
-
Ratings
Standard visitor segmentation
8.01 Ratings
00 Ratings
Behavioral visitor segmentation
6.01 Ratings
00 Ratings
ABM sales intelligence
6.01 Ratings
00 Ratings
Intent Data
Comparison of Intent Data features of Madison Logic Platform and WideOrbit
Feature
Madison Logic Platform
8.0
1 Ratings
14% above category average
WideOrbit
-
Ratings
3rd party intent signals
8.01 Ratings
00 Ratings
Downstream intent signals
6.01 Ratings
00 Ratings
Account identification
10.01 Ratings
00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Madison Logic Platform and WideOrbit
Feature
Madison Logic Platform
6.0
1 Ratings
22% below category average
WideOrbit
-
Ratings
Automated workflow & orchestration
6.01 Ratings
00 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Madison Logic Platform and WideOrbit
Feature
Madison Logic Platform
-
Ratings
WideOrbit
7.0
1 Ratings
5% below category average
Data Transfer
00 Ratings
7.01 Ratings
DSP integration
00 Ratings
7.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Madison Logic Platform and WideOrbit
Feature
Madison Logic Platform
-
Ratings
WideOrbit
7.8
2 Ratings
1% below category average
Ad deployment
00 Ratings
7.02 Ratings
Display advertising
00 Ratings
8.01 Ratings
Ad display and retargeting segmentation
00 Ratings
8.01 Ratings
Sequence targeting
00 Ratings
8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Madison Logic Platform and WideOrbit
In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
Very user friendly and efficient to use.
The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info