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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Madison Logic Platform

    Score7.9 out of 10
    N/AThe Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.N/A

    WideOrbit

    Score6 out of 10
    N/AWideOrbit offers sell-side ad management solutions for media companies, including programmatic capabilities for TV, radio and the web.N/A
    Pricing
    Madison Logic PlatformWideOrbit
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Madison Logic PlatformWideOrbit
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Madison Logic PlatformWideOrbit
    Engagement
    Comparison of Engagement features of Madison Logic Platform and WideOrbit
    Feature
    Madison Logic Platform
    8.2
    1 Ratings
    12% above category average
    WideOrbit
    -
    Ratings
    Automated routing and prioritization8.01 Ratings00 Ratings
    Customer interaction histories9.01 Ratings00 Ratings
    Syndicated content10.01 Ratings00 Ratings
    Personalization7.01 Ratings00 Ratings
    Engagement data tracking7.01 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Madison Logic Platform and WideOrbit
    Feature
    Madison Logic Platform
    6.7
    1 Ratings
    6% below category average
    WideOrbit
    -
    Ratings
    Standard visitor segmentation8.01 Ratings00 Ratings
    Behavioral visitor segmentation6.01 Ratings00 Ratings
    ABM sales intelligence6.01 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Madison Logic Platform and WideOrbit
    Feature
    Madison Logic Platform
    8.0
    1 Ratings
    14% above category average
    WideOrbit
    -
    Ratings
    3rd party intent signals8.01 Ratings00 Ratings
    Downstream intent signals6.01 Ratings00 Ratings
    Account identification10.01 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Madison Logic Platform and WideOrbit
    Feature
    Madison Logic Platform
    6.0
    1 Ratings
    22% below category average
    WideOrbit
    -
    Ratings
    Automated workflow & orchestration6.01 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Madison Logic Platform and WideOrbit
    Feature
    Madison Logic Platform
    -
    Ratings
    WideOrbit
    7.0
    1 Ratings
    5% below category average
    Data Transfer00 Ratings7.01 Ratings
    DSP integration00 Ratings7.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Madison Logic Platform and WideOrbit
    Feature
    Madison Logic Platform
    -
    Ratings
    WideOrbit
    7.8
    2 Ratings
    1% below category average
    Ad deployment00 Ratings7.02 Ratings
    Display advertising00 Ratings8.01 Ratings
    Ad display and retargeting segmentation00 Ratings8.01 Ratings
    Sequence targeting00 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Madison Logic Platform and WideOrbit
    Feature
    Madison Logic Platform
    -
    Ratings
    WideOrbit
    7.8
    2 Ratings
    1% above category average
    Ad dashboards00 Ratings8.01 Ratings
    Ad performance reports00 Ratings10.02 Ratings
    Ad conversion tracking00 Ratings6.01 Ratings
    Ad attribution reporting00 Ratings7.01 Ratings
    Cross-channel ad management00 Ratings6.02 Ratings
    Ad forecasting and optimization00 Ratings10.02 Ratings
    Best Alternatives
    Madison Logic PlatformWideOrbit
    Small Businesses
    Terminus ABM Platform
    Score8 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Terminus ABM Platform
    Score8 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    6sense
    Score8.4 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Madison Logic PlatformWideOrbit
    Likelihood to Recommend
    8.0
    (3 ratings)
    10.0
    (3 ratings)
    Usability
    6.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Madison Logic PlatformWideOrbit
    Likelihood to Recommend
    Madison Logic
    In the past few years, I've worked with several content syndication service providers. And the industry has progressed significantly. I'm happy to say that this year's lead quality is especially good! Our ABM program has very strict standards, and the team adheres to those requirements. Team members who are always quick to respond. Willing to swap out stale leads. They're a definite must-see!
    Incentivized
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    WideOrbit
    I think for the purpose of our business, WideOrbit is one of the better systems I have worked on. No system is every perfect, but WideOrbit seems to be a lot better than the system we've worked on in the past. The fact that it is able to integrate other third-party systems into it is also very helpful. We have recently moved to a new avail system for our sales executives, and the fact that they can easily transfer avails and schedules into the order system in WideOrbit is very helpful.
    Incentivized
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    Pros
    Madison Logic
    • Data insights
    • Performance reports
    Incentivized
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    WideOrbit
    • Wide Orbit offers a wide variety of reports, as a user- you are able to maximize these to your advantage and include as much or as little information as necessary for internal use or for your clients.
    • It's fantastic to be able to reference all of our orders in one place and track completion process from order entry to approvals and actual air time/run dates
    • Very user friendly and efficient to use.
    • The Revenue Reports are especially wonderful, and can be sorted according to whatever perimeters you desire.
    Incentivized
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    Cons
    Madison Logic
    • Sometimes, contacts aren't aware that the content they downloaded is from our specific business - so more branding options?
    • Ability to improve the layout of landing pages
    Incentivized
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    WideOrbit
    • Would love to see the inventory codes in the drop-down menu stick like breaks and weeks..and not have to re-select each time for a report
    • would like to have better functionality when exporting to XL or to PDF. Formatting could use improvement with output
    • offer a monthly calendar of training opportunities like Nielsen offers
    Incentivized
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    Usability
    Madison Logic
    Found it to be a slightly unintuitive interface The sidebar of Console vs. Dashboard can be confusing, and in general navigating around doesn't feel particularly seamless
    Incentivized
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    WideOrbit
    No answers on this topic
    Alternatives Considered
    Madison Logic
    To help us achieve our goals, Madison Logic's customer success team goes above and beyond to support our team. The Madison Logic team is happy to help you succeed, whether it's through platform demonstrations, weekly exports to our priority accounts, or guidance on how to effectively plan our campaigns. The Madison Logic team also provides us with account-based insights, which we can then use to generate leads for our clients. A great team to work with, as well as a great platform to implement our approach.
    Incentivized
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    WideOrbit
    I would say that WideOrbit is much better than Pilat in terms of its ease of use. One major factor was that WideOrbits customer support is stateside and easily reachable if help is needed. Pilat was located in Europe I believe and getting assistance was very hard. As far as just the overall day to day usage, WideOrbit is leaps and bounds better in the area of functionality
    Incentivized
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    Return on Investment
    Madison Logic
    • It has allowed me to pivot during campaigns to promote content that had a greater impact on my demand generation efforts.
    • During a campaign, my company's reporting system was not working correctly. I was able to use the Madison Logic Platform to show campaign performance.
    Incentivized
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    WideOrbit
    • The system doesn't seem to work well with any of our digital platforms. For example, we can input an order and track an approval process through our finance system and see the invoice, but actual execution of any digital assets are NOT done through Wide Orbit
    Incentivized
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