MagicPixel vs. Piwik PRO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MagicPixel
Score 7.7 out of 10
Small Businesses (1-50 employees)
MagicPixel's server side tag management solution allows users to manage both web and mobile app tagging from the same console. MagicPixel helps marketers in healthcare and insurance sectors to comply with HIPAA guidelines by protecting sensitive PII of users. Users can enable consent-driven data…N/A
Piwik PRO
Score 8.6 out of 10
N/A
Piwik PRO is a privacy-oriented alternative to Google Analytics. Created in 2013, Piwik PRO Analytics Suite allows for tracking web, app, product and intranet behavior of users. The vendor states their platform ensures compliance with strict EU, US, Chinese and Russian data protection laws, including the General Data Protection Regulation (GDPR) and the Health Insurance Portability and Accountability Act (HIPAA). The platform includes customer care from implementation and…N/A
Pricing
MagicPixelPiwik PRO
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MagicPixelPiwik PRO
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Features
MagicPixelPiwik PRO
Tag Management
Comparison of Tag Management features of Product A and Product B
MagicPixel
7.2
3 Ratings
11% below category average
Piwik PRO
-
Ratings
Tag library9.03 Ratings00 Ratings
Tag variable mapping7.03 Ratings00 Ratings
Ease of writing custom tags6.33 Ratings00 Ratings
Rules-driven tag execution6.02 Ratings00 Ratings
Tag performance monitoring9.03 Ratings00 Ratings
Page load times6.03 Ratings00 Ratings
Best Alternatives
MagicPixelPiwik PRO
Small Businesses
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Serpstat
Serpstat
Score 9.6 out of 10
Medium-sized Companies
Google Tag Manager
Google Tag Manager
Score 8.4 out of 10
Matomo Analytics
Matomo Analytics
Score 9.4 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.6 out of 10
Matomo Analytics
Matomo Analytics
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MagicPixelPiwik PRO
Likelihood to Recommend
7.7
(3 ratings)
8.2
(7 ratings)
Usability
8.0
(3 ratings)
-
(0 ratings)
Support Rating
8.0
(3 ratings)
10.0
(1 ratings)
User Testimonials
MagicPixelPiwik PRO
Likelihood to Recommend
MagicPixel
Magic Pixel has worked really well between teams - the ability for anyone on our team from marketing to IT to channel leads can update and implement and track, enabling for better integration and more efficiency
Read full review
Piwik PRO
Piwik Pro Core is especially perfect for smaller businesses that want to have an alternative to Google's ecosystem. You can do a lot of the great stuff you can do with GA UA and GA4. But it still needs some tweaking. Especially for some bigger companies who have a lot of events, it would be great to have some smaller payment steps, as of right now it can be quite steep for some companies to pay the bill if you go above 500.000 events per month. Nevertheless, I believe this is one of the better options available when data ownership and privacy come to mind.
Read full review
Pros
MagicPixel
  • Multi-integrated tracking approach
  • Tag analytics
  • Lighthouse integration for Sitespeed + page experience monitoring.
  • Live debugging
Read full review
Piwik PRO
  • Manage all campaigns and increase large volumes of data.
  • It has an excellent activity panel through which you can have complete visibility of each activity you carry out.
  • It's great to track all interactions between users and track all conversions.
Read full review
Cons
MagicPixel
  • Pre built integrations are great, but the variety could be better.
  • Page loading times can be a bottle neck.
  • Tag suggestions are not always relevant.
Read full review
Piwik PRO
  • Filtering: ip ranges, hostnames, regex. These are a few things that aren't possible like we are used to.
  • Tag Manager: not all tags/triggers are possible yet to what we are used to.
  • Are more progressive payment model: more little steps to buy a plan.
  • Custom dimensions: they weren't available but are now. But they aren't that user friendly yet as I'm used to.
Read full review
Usability
MagicPixel
Overall, usability is high and fairly intuitive
Read full review
Piwik PRO
No answers on this topic
Support Rating
MagicPixel
While they're definitely very helpful, they aren't always the best at explaining how to integrate certain products and APIs into their platform. I would have appreciated additional support articles with video and pictures references on how to integrate other products. Overall though they were very helpful when reaching out!
Read full review
Piwik PRO
We had to contact the support several times in the beginning and they really took their time to explain the different functions in detail. So in terms of support I can definitely recommend Piwik PRO.
Read full review
Alternatives Considered
MagicPixel
I only briefly had an experience with Hitask but the biggest tale away for me was that MagicPixel a better user interface and user experience. This was really important to me because the more user friendly the tool is, theoretically we are spending less time using the tool but reaping an equitable value.
Read full review
Piwik PRO
Piwik Pro's support for multiple sites saved me a lot of time. To view reports from numerous client sites, I'll have to access a single dashboard. Its digest reports save time and are simple enough for non-technical executives to understand. It gives us access to information about individual users that Google doesn't allow us to see as a whole. It will allow users to express their desires more clearly. As a result, this one is significantly more useful compared to other tools.
Read full review
Return on Investment
MagicPixel
  • Improved multi-integrative approach for less dev time implementing tags.
  • Easier testing of tags meant less down-time for misbehaving tags.
  • More mobile growth due to better tracking.
Read full review
Piwik PRO
  • We have obtained a good impact both economically and in data integration.
  • It has allowed us to collect and analyze all the data of our clients, and to create groups that allow us to divide potential clients and make personalized messages.
  • We use the Enterprise plan because it provides us with the necessary tools and unlimited features.
Read full review
ScreenShots

Piwik PRO Screenshots

Screenshot of Piwik PRO Customer Data PlatformScreenshot of Core reportScreenshot of DashboardScreenshot of Funnel reportScreenshot of User flow reportScreenshot of Tag Manager