Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
Sitecore Send
Score 8.7 out of 10
N/A
Sitecore Send, formerly Moosend, is an email marketing platform featuring drag and drop editor and templates for newsletters, automated workflow, mailing list management with custom fields and advanced segmentation, and personalized content.
$10
Per Subscriber
Pricing
Magnolia
Sitecore Send
Editions & Modules
DX Core
$3500
per month
DX Cloud
$6000
per month
Starting Price
$10.00
Per Subscriber
Maximum Price
$760.00
Per Subscriber
Offerings
Pricing Offerings
Magnolia
Sitecore Send
Free Trial
Yes
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
Yes
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Magnolia
Sitecore Send
Features
Magnolia
Sitecore Send
Security
Comparison of Security features of Product A and Product B
Magnolia
8.0
69 Ratings
3% below category average
Sitecore Send
-
Ratings
Role-based user permissions
8.069 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Magnolia
8.1
68 Ratings
4% above category average
Sitecore Send
-
Ratings
API
8.561 Ratings
00 Ratings
Internationalization / multi-language
7.661 Ratings
00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Magnolia
8.0
74 Ratings
3% above category average
Sitecore Send
-
Ratings
WYSIWYG editor
8.565 Ratings
00 Ratings
Code quality / cleanliness
8.465 Ratings
00 Ratings
Admin section
8.070 Ratings
00 Ratings
Page templates
8.972 Ratings
00 Ratings
Library of website themes
7.01 Ratings
00 Ratings
Mobile optimization / responsive design
8.563 Ratings
00 Ratings
Publishing workflow
7.573 Ratings
00 Ratings
Form generator
6.958 Ratings
00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Magnolia
7.5
69 Ratings
1% above category average
Sitecore Send
-
Ratings
Content taxonomy
7.663 Ratings
00 Ratings
SEO support
7.263 Ratings
00 Ratings
Bulk management
7.757 Ratings
00 Ratings
Availability / breadth of extensions
7.962 Ratings
00 Ratings
Community / comment management
6.951 Ratings
00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Magnolia
-
Ratings
Sitecore Send
9.4
10 Ratings
16% above category average
WYSIWYG email editor
00 Ratings
8.910 Ratings
Dynamic content
00 Ratings
8.99 Ratings
Ability to test dynamic content
00 Ratings
8.49 Ratings
Landing pages
00 Ratings
8.48 Ratings
A/B testing
00 Ratings
10.06 Ratings
Mobile optimization
00 Ratings
10.08 Ratings
Email deliverability reporting
00 Ratings
10.09 Ratings
List management
00 Ratings
10.09 Ratings
Triggered drip sequences
00 Ratings
10.06 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Magnolia
-
Ratings
Sitecore Send
10.0
8 Ratings
26% above category average
Dashboards
00 Ratings
10.08 Ratings
Standard reports
00 Ratings
10.08 Ratings
Custom reports
00 Ratings
10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
UI presented by this application is not only unique but also important to implement for further creation. Hence a proven and tested application for tracing the developments at all places to check the capability of the developmental process. It’s a powerful email marketing tool and helps to maintain the client’s relationship with full support.
Speed of development - time to delivery from zero to MVP was excellent
Ease of use - the authoring experience is very easy to build and train
PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
Moosend is known as more of an industry standard than BuzzStream (which is a more budget tool), and it shows. BuzzStream has clearly cut corners in areas of usability and general UI, where Moosend, on the other hand, seems to have done it right from the beginning. Moosend is so much less clunky than the other tools we evaluated.
Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
Moosend is quite affordable (500,000 emails for $500), so it's easy to see an ROI. It only takes a few recipients converting to make a campaign worth the spend.