A decent option, but not my first choice
January 25, 2020

A decent option, but not my first choice

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with Moosend

Moosend is used by the marketing department to send email marketing campaigns to clients and prospects.
  • Custom template formatting via drag and drop.
  • Payment per email sent, as opposed to per subscriber.
  • User interface/ease of use
  • Template management
  • Moosend is quite affordable (500,000 emails for $500), so it's easy to see an ROI. It only takes a few recipients converting to make a campaign worth the spend.
We use both Mailchimp and Moosend, and I prefer to use Mailchimp for most campaigns. As compared to Mailchimp, I think it is more difficult to manage lists on Moosend. It's also harder to preview past campaigns, review campaign performance, or manage saved templates for future use in Moosend. Mailchimp's customer service is also quicker and more thorough. Where Moosend performs better than Mailchimp is template layout customization. Once you choose a template layout (1-2-1 columns, etc.) in Mailchimp, you cannot change midway or alter it in any way. Moosend allows you to do whatever you want with your columns as you go. It's also easier to adjust images and block sizes in Moosend.
Moosend is a decent and affordable option for a company that needs to pay based on the number of emails sent as opposed to the total number of subscribers. Our company has a very large number of subscribers, but we segment heavily, so only a portion of our list receives each campaign we send, making this payment set up a more economical option for us.

Moosend Feature Ratings

WYSIWYG email editor
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
List management
Triggered drip sequences
Not Rated
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated