TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mail250

    Score1 out of 10
    N/AMail250 is an e-mail marketing delivery platform.

    $20

    per month

    Perfect Audience (discontinued)

    Score8 out of 10
    N/APerfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A
    Pricing
    Mail250Perfect Audience (discontinued)
    Editions & Modules
    Starter
    $20
    month
    Plus
    $30
    month
    Plus Pro
    $50
    month
    Dedicated
    $150
    month
    No answers on this topic
    Offerings
    Pricing Offerings
    Mail250Perfect Audience (discontinued)
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Mail250Perfect Audience (discontinued)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Mail250 and Perfect Audience (discontinued)
    Feature
    Mail250
    6.3
    1 Ratings
    24% below category average
    Perfect Audience (discontinued)
    -
    Ratings
    WYSIWYG email editor5.01 Ratings00 Ratings
    Email deliverability reporting8.01 Ratings00 Ratings
    List management6.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Mail250 and Perfect Audience (discontinued)
    Feature
    Mail250
    6.0
    1 Ratings
    24% below category average
    Perfect Audience (discontinued)
    -
    Ratings
    Dashboards6.01 Ratings00 Ratings
    Standard reports6.01 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Mail250 and Perfect Audience (discontinued)
    Feature
    Mail250
    6.5
    1 Ratings
    23% below category average
    Perfect Audience (discontinued)
    -
    Ratings
    Link Tracking5.01 Ratings00 Ratings
    Email Previews8.01 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Mail250 and Perfect Audience (discontinued)
    Feature
    Mail250
    -
    Ratings
    Perfect Audience (discontinued)
    8.0
    1 Ratings
    8% above category average
    Data Transfer00 Ratings8.01 Ratings
    DSP integration00 Ratings8.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Mail250 and Perfect Audience (discontinued)
    Feature
    Mail250
    -
    Ratings
    Perfect Audience (discontinued)
    8.4
    1 Ratings
    7% above category average
    Ad campaign creation00 Ratings8.01 Ratings
    Ad deployment00 Ratings9.01 Ratings
    Display advertising00 Ratings9.01 Ratings
    Ad display and retargeting segmentation00 Ratings8.01 Ratings
    Sequence targeting00 Ratings8.01 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Mail250 and Perfect Audience (discontinued)
    Feature
    Mail250
    -
    Ratings
    Perfect Audience (discontinued)
    8.3
    1 Ratings
    7% above category average
    Ad dashboards00 Ratings8.01 Ratings
    Ad performance reports00 Ratings9.01 Ratings
    Ad conversion tracking00 Ratings9.01 Ratings
    Ad attribution reporting00 Ratings8.01 Ratings
    Cross-channel ad management00 Ratings8.01 Ratings
    Ad forecasting and optimization00 Ratings8.01 Ratings
    Best Alternatives
    Mail250Perfect Audience (discontinued)
    Small Businesses
    Mad Mimi
    Score10 out of 10
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Mail250Perfect Audience (discontinued)
    Likelihood to Recommend
    1.0
    (1 ratings)
    8.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    6.0
    (1 ratings)
    User Testimonials
    Mail250Perfect Audience (discontinued)
    Likelihood to Recommend
    Mail250
    I don't think it's well-suited for anyone. In my opinion, the low cost is not worth the extremely poor deliverability.
    Read full review
    Discontinued Products
    I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
    Incentivized
    Read full review
    Pros
    Mail250
    • Affordable
    • Relatively easy to use
    • Support was fine
    • Has some attractive features like email verification
    Read full review
    Discontinued Products
    • Great to up your inbound marketing game
    • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
    • Can customize each ad easily
    Incentivized
    Read full review
    Cons
    Mail250
    • In my experience, deliverability is terrible
    • UI feels old and limited
    • Did not follow up to refund request
    • Due to my poor overall experience, I'm very doubtful in the reliability of their features like email verification
    Read full review
    Discontinued Products
    • Constantly left Googling how to do things because the system is sometimes confusing
    • Weak native reporting
    • Landing page editor needs work
    Incentivized
    Read full review
    Usability
    Mail250
    No answers on this topic
    Discontinued Products
    The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
    Incentivized
    Read full review
    Support Rating
    Mail250
    No answers on this topic
    Discontinued Products
    The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
    Incentivized
    Read full review
    Alternatives Considered
    Mail250
    I picked Mail250 because they seem designed for sending 1-time bulk mail for an affordable price.
    Open rates for MailerLite, GetResponse,
    ConvertKit, and SendPulse were all over 50%. Sender.net was extremely low at under 10%. Mail250 was around 10%, but also had an extremely high bounce rate of 10%.
    Read full review
    Discontinued Products
    I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
    Incentivized
    Read full review
    Return on Investment
    Mail250
    • Unable to use it due to poor deliverability
    Read full review
    Discontinued Products
    • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
    • Re-marketing features have been superior to AdWords.
    Incentivized
    Read full review
    ScreenShots