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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mail250

    Score1 out of 10
    N/AMail250 is an e-mail marketing delivery platform.

    $20

    per month

    Right On Interactive

    Score4.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    ROI Customer Lifecycle Marketing software provides visibility into which customers are the best fit and most engaged at each stage of their journey via its patented Lifecycle Map and 3D Scoring methodology. The vendor says that with this insight, marketers are able to know exactly where a prospect or customer is in their relationship with a brand. The software offers similar functionality to other marketing automation platforms; however, ROI Customer Lifecycle Marketing is designed to engage…

    $500

    up to 2 users, up to 10,000 contacts

    Pricing
    Mail250Right On Interactive
    Editions & Modules
    Starter
    $20
    month
    Plus
    $30
    month
    Plus Pro
    $50
    month
    Dedicated
    $150
    month
    Outreach
    $500
    up to 2 users, up to 10,000 contacts
    Engagement
    $900
    up to 5 users, up to 10,000 contacts
    Lifecycle Marketing
    $1,400
    up to 10 users, up to 10,000 contacts
    Offerings
    Pricing Offerings
    Mail250Right On Interactive
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—All contracts are annual
    More Pricing Information
    Features
    Mail250Right On Interactive
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Mail250 and Right On Interactive
    Feature
    Mail250
    6.3
    1 Ratings
    24% below category average
    Right On Interactive
    7.0
    1 Ratings
    10% below category average
    WYSIWYG email editor5.01 Ratings7.01 Ratings
    Email deliverability reporting8.01 Ratings7.01 Ratings
    List management6.01 Ratings00 Ratings
    Landing pages00 Ratings6.01 Ratings
    Triggered drip sequences00 Ratings8.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Mail250 and Right On Interactive
    Feature
    Mail250
    6.0
    1 Ratings
    24% below category average
    Right On Interactive
    8.5
    1 Ratings
    12% above category average
    Dashboards6.01 Ratings9.01 Ratings
    Standard reports6.01 Ratings8.01 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Mail250 and Right On Interactive
    Feature
    Mail250
    6.5
    1 Ratings
    23% below category average
    Right On Interactive
    -
    Ratings
    Link Tracking5.01 Ratings00 Ratings
    Email Previews8.01 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Mail250 and Right On Interactive
    Feature
    Mail250
    -
    Ratings
    Right On Interactive
    8.5
    1 Ratings
    7% above category average
    Lead scoring and grading00 Ratings8.01 Ratings
    Automated sales alerts and tasks00 Ratings9.01 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Mail250 and Right On Interactive
    Feature
    Mail250
    -
    Ratings
    Right On Interactive
    8.0
    1 Ratings
    6% above category average
    Social profile integration00 Ratings8.01 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Mail250 and Right On Interactive
    Feature
    Mail250
    -
    Ratings
    Right On Interactive
    7.5
    1 Ratings
    2% below category average
    Customizability00 Ratings7.01 Ratings
    Integration with Salesforce.com00 Ratings8.01 Ratings
    Best Alternatives
    Mail250Right On Interactive
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Mail250Right On Interactive
    Likelihood to Recommend
    1.0
    (1 ratings)
    7.0
    (1 ratings)
    User Testimonials
    Mail250Right On Interactive
    Likelihood to Recommend
    Mail250
    I don't think it's well-suited for anyone. In my opinion, the low cost is not worth the extremely poor deliverability.
    Read full review
    Right On Interactive
    Right On Interactive is well suited if you need to bring in lots of data from numerous sources and be able to reference across tables to build a detailed segment. This also lends it to being more useful when a company has people that know data and have the time to dive deep into it to build lists. For teams without multiple people or dedicated people to use the system it can be cumbersome.
    Incentivized
    Read full review
    Pros
    Mail250
    • Affordable
    • Relatively easy to use
    • Support was fine
    • Has some attractive features like email verification
    Read full review
    Right On Interactive
    • It is able to pull in as many data sources as you would like.
    • It is easy to connect data across multiple sources to create segments.
    • Forces you to think about your customer lifecycle to get the most out of the software.
    Incentivized
    Read full review
    Cons
    Mail250
    • In my experience, deliverability is terrible
    • UI feels old and limited
    • Did not follow up to refund request
    • Due to my poor overall experience, I'm very doubtful in the reliability of their features like email verification
    Read full review
    Right On Interactive
    • The interface is improving in recent months but it still has a way to go to catch up to competitors.
    • The system seems to be reactionary when building out campaigns instead of more proactive. You can go through the entire campaign setup and forget to check one box at the very start and have to go all the way back to just pull in a piece of personalized data.
    • Could use more integrations with marketing softwares.
    Incentivized
    Read full review
    Alternatives Considered
    Mail250
    I picked Mail250 because they seem designed for sending 1-time bulk mail for an affordable price.
    Open rates for MailerLite, GetResponse,
    ConvertKit, and SendPulse were all over 50%. Sender.net was extremely low at under 10%. Mail250 was around 10%, but also had an extremely high bounce rate of 10%.
    Read full review
    Right On Interactive
    No answers on this topic
    Return on Investment
    Mail250
    • Unable to use it due to poor deliverability
    Read full review
    Right On Interactive
    • It saved us a bunch of money in getting a higher tier of SFDC. The workflows it allowed us to create (using their staff writing MySQL) saved us having to double our SFDC spend to get workflows.
    • It allowed us to easily send emails to people added into SFDC campaigns buy external sales staff which saved time from manual emails.
    • The time it took the marketing team to create the campaigns could've been faster.
    Incentivized
    Read full review
    ScreenShots

    Right On Interactive Screenshots

    Screenshot of ROI Campaign BuilderScreenshot of ROI ReportingScreenshot of ROI Lifecycle MapScreenshot of ROI Email EditorScreenshot of ROI DashboardsScreenshot of ROI Score Index