WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand.
Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…
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Pricing
Mail250
WhatCounts
Editions & Modules
Starter
$20
month
Plus
$30
month
Plus Pro
$50
month
Dedicated
$150
month
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Offerings
Pricing Offerings
Mail250
WhatCounts
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Mail250
WhatCounts
Email & Online Marketing
Comparison of Email & Online Marketing features of Mail250 and WhatCounts
Feature
Mail250
6.3
1 Ratings
24% below category average
WhatCounts
9.8
1 Ratings
20% above category average
WYSIWYG email editor
5.01 Ratings
9.01 Ratings
Email deliverability reporting
8.01 Ratings
10.01 Ratings
List management
6.01 Ratings
10.01 Ratings
Landing pages
00 Ratings
10.01 Ratings
A/B testing
00 Ratings
10.01 Ratings
Mobile optimization
00 Ratings
10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Mail250 and WhatCounts
Feature
Mail250
6.0
1 Ratings
24% below category average
WhatCounts
10.0
1 Ratings
27% above category average
Dashboards
6.01 Ratings
10.01 Ratings
Standard reports
6.01 Ratings
10.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Mail250 and WhatCounts
How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We receive super customer service from a dedicated account representative.
The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I picked Mail250 because they seem designed for sending 1-time bulk mail for an affordable price. Open rates for MailerLite, GetResponse, ConvertKit, and SendPulse were all over 50%. Sender.net was extremely low at under 10%. Mail250 was around 10%, but also had an extremely high bounce rate of 10%.
We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
