Mail250 vs. WhatCounts

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mail250
Score 1.0 out of 10
N/A
Mail250 is an e-mail marketing delivery platform.
$20
per month
WhatCounts
Score 4.0 out of 10
N/A
WhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
Pricing
Mail250WhatCounts
Editions & Modules
Starter
$20
month
Plus
$30
month
Plus Pro
$50
month
Dedicated
$150
month
No answers on this topic
Offerings
Pricing Offerings
Mail250WhatCounts
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Mail250WhatCounts
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Mail250WhatCounts
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mail250
6.3
1 Ratings
25% below category average
WhatCounts
9.8
1 Ratings
19% above category average
WYSIWYG email editor5.01 Ratings9.01 Ratings
Email deliverability reporting8.01 Ratings10.01 Ratings
List management6.01 Ratings10.01 Ratings
Landing pages00 Ratings10.01 Ratings
A/B testing00 Ratings10.01 Ratings
Mobile optimization00 Ratings10.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mail250
6.0
1 Ratings
25% below category average
WhatCounts
10.0
1 Ratings
26% above category average
Dashboards6.01 Ratings10.01 Ratings
Standard reports6.01 Ratings10.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mail250
6.5
1 Ratings
24% below category average
WhatCounts
-
Ratings
Link Tracking5.01 Ratings00 Ratings
Email Previews8.01 Ratings00 Ratings
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User Ratings
Mail250WhatCounts
Likelihood to Recommend
1.0
(1 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Mail250WhatCounts
Likelihood to Recommend
Mail250
I don't think it's well-suited for anyone. In my opinion, the low cost is not worth the extremely poor deliverability.
Read full review
Whatcounts
How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
Read full review
Pros
Mail250
  • Affordable
  • Relatively easy to use
  • Support was fine
  • Has some attractive features like email verification
Read full review
Whatcounts
  • We receive super customer service from a dedicated account representative.
  • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
  • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
Read full review
Cons
Mail250
  • In my experience, deliverability is terrible
  • UI feels old and limited
  • Did not follow up to refund request
  • Due to my poor overall experience, I'm very doubtful in the reliability of their features like email verification
Read full review
Whatcounts
  • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
Read full review
Support Rating
Mail250
No answers on this topic
Whatcounts
We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
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Alternatives Considered
Mail250
I picked Mail250 because they seem designed for sending 1-time bulk mail for an affordable price.
Open rates for MailerLite, GetResponse,
ConvertKit, and SendPulse were all over 50%. Sender.net was extremely low at under 10%. Mail250 was around 10%, but also had an extremely high bounce rate of 10%.
Read full review
Whatcounts
We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
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Return on Investment
Mail250
  • Unable to use it due to poor deliverability
Read full review
Whatcounts
  • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
Read full review
ScreenShots