TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MailCampaigns

    Score7 out of 10
    N/AN/AN/A

    Olark

    Score10 out of 10
    N/AOlark is a website live chat tool for engaging website visitors while they browse. It can be used to to track leads, drive sales, provide support.

    $15

    per month

    Pricing
    MailCampaignsOlark
    Editions & Modules
    No answers on this topic
    Self Service
    $19.00
    Per Agent Per Month
    Offerings
    Pricing Offerings
    MailCampaignsOlark
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    MailCampaignsOlark
    Email & Online Marketing
    Comparison of Email & Online Marketing features of MailCampaigns and Olark
    Feature
    MailCampaigns
    7.6
    1 Ratings
    2% below category average
    Olark
    -
    Ratings
    WYSIWYG email editor8.01 Ratings00 Ratings
    Dynamic content8.01 Ratings00 Ratings
    Ability to test dynamic content7.01 Ratings00 Ratings
    Landing pages8.01 Ratings00 Ratings
    A/B testing8.01 Ratings00 Ratings
    Mobile optimization7.01 Ratings00 Ratings
    Email deliverability reporting8.01 Ratings00 Ratings
    List management7.01 Ratings00 Ratings
    Triggered drip sequences7.01 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of MailCampaigns and Olark
    Feature
    MailCampaigns
    8.0
    1 Ratings
    1% above category average
    Olark
    -
    Ratings
    Lead nurturing automation8.01 Ratings00 Ratings
    Lead scoring and grading8.01 Ratings00 Ratings
    Data quality management8.01 Ratings00 Ratings
    Automated sales alerts and tasks8.01 Ratings00 Ratings
    Lead segmentation and distribution8.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of MailCampaigns and Olark
    Feature
    MailCampaigns
    8.0
    1 Ratings
    6% above category average
    Olark
    -
    Ratings
    Calendaring8.01 Ratings00 Ratings
    Event/webinar marketing8.01 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of MailCampaigns and Olark
    Feature
    MailCampaigns
    8.0
    1 Ratings
    6% above category average
    Olark
    -
    Ratings
    Social sharing and campaigns8.01 Ratings00 Ratings
    Social profile integration8.01 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of MailCampaigns and Olark
    Feature
    MailCampaigns
    8.0
    1 Ratings
    6% above category average
    Olark
    -
    Ratings
    Dashboards8.01 Ratings00 Ratings
    Standard reports8.01 Ratings00 Ratings
    Custom reports8.01 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of MailCampaigns and Olark
    Feature
    MailCampaigns
    7.9
    1 Ratings
    4% above category average
    Olark
    -
    Ratings
    API8.01 Ratings00 Ratings
    Role-based workflow & approvals8.01 Ratings00 Ratings
    Customizability7.01 Ratings00 Ratings
    Integration with Salesforce.com8.01 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.01 Ratings00 Ratings
    Integration with SugarCRM8.01 Ratings00 Ratings
    Third-party software integrations8.01 Ratings00 Ratings
    Chat Analytics and Reports
    Comparison of Chat Analytics and Reports features of MailCampaigns and Olark
    Feature
    MailCampaigns
    -
    Ratings
    Olark
    10.0
    1 Ratings
    14% above category average
    Chat history and transcripts00 Ratings10.01 Ratings
    Chat reporting00 Ratings10.01 Ratings
    Chat and web analytics00 Ratings10.01 Ratings
    Best Alternatives
    MailCampaignsOlark
    Small Businesses
    Vbout
    Score9.9 out of 10
    Gist
    Score9.5 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Zoho SalesIQ
    Score9.7 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Genesys DX (discontinued)
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MailCampaignsOlark
    Likelihood to Recommend
    7.0
    (1 ratings)
    10.0
    (18 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (5 ratings)
    Usability
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    9.8
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    MailCampaignsOlark
    Likelihood to Recommend
    MailCampaigns
    It's particularly well-suited for e-commerce businesses looking to send targeted product recommendations based on browsing history and past purchases. However, it may be less appropriate for organizations requiring extensive design customization or those with simple, low-volume email needs. The software is HIPAA compliant and has a SOC 2 certification, which are both huge factors considering we work with sensitive customer data that as a company have to be compliant to do everything within the necessary regulations of data protection.
    Incentivized
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    Olark
    Olark chat is easy to set up and use. You can have more than one user logged in to monitor the chat on different computers. This makes a fast response time more likely. Although you have to be sure to keep your volume up on the computer so you hear the sound letting you know there's a chat waiting. I like that you can see the customers path through the website and you can put clickable links while you are in a chat to guide the customer to a product or a help page. Plus you can see if they actually went there. This makes it easier to upsell
    Incentivized
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    Pros
    MailCampaigns
    • Advanced behavioral targeting based on real-time user interactions
    • AI-powered subject line optimizer for improved open rates
    • Dynamic content blocks that personalize email content at scale
    Incentivized
    Read full review
    Olark
    • Olark is user friendly for both sides of the CHAT conversation. If you are initiating the chat, or the one receiving the chat, it is extremely easy to follow and use. There are many different levels of computer use comprehension and Olark is for every level.
    • Olark has reporting features to allow you to check the quality of your employees chat abilities as well as their productivity. It provides feedback for the employee themselves to also see how they are doing and take any suggestions the customer may leave for them regarding their chat experience.
    • Olark is very affordable and offers you the option, at a low cost, to look bigger and more professional that you even are. We were a smaller company and has the chat option with Olark and now have grown tremendously and STILL have the Olark chat option. Olark allowed us to grow and provide professionalism to our customers .
    • The Olark program allows you to set up quick responses to keep your customer from waiting, and to allow your employees to not have to retype the same response over and over. It is a great program that the employees really enjoy as well. It reminds you if you forgot to log out when you left your desk and provides your customer a quick note giving them the option to send the chat as an email inquiry instead, so you don't miss a thing.
    Incentivized
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    Cons
    MailCampaigns
    • Limited template customization options for complex designs
    • Occasional lag in reporting dashboard updates
    • Absence of a built-in image editor for quick graphic customization
    Incentivized
    Read full review
    Olark
    • Not really an area of improvement for Olark specifically, but I will offer that it is incredibly important to keep in mind your company's "shopping hours" or peak traffic times (there is a Reports feature on the software that allows you to analyze peak traffic times).
    • Transcript history can be a little tricky - if you're searching for a specific past conversation, sometimes you may get multiple search results and have to sift through them until you find exactly what you're looking for.
    • I'd also offer that you will occasionally come across folks that are on your site to cyberbully or say nonsensical things. While there isn't an absolute fullproof way to deal with this, Olark does offer a nice "block" feature to disregard any unwanted conversations.
    Incentivized
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    Likelihood to Renew
    MailCampaigns
    No answers on this topic
    Olark
    To be honest, renewal decisions are not currently within my power. Hypothetically speaking, I'm very comfortable with the platform, have used it daily for nearly a year, and would see no reason to switch to anything else. The small criticisms I had are not significant enough to deter me from using Olark. It's a user friendly, effective tool for our department.
    Read full review
    Usability
    MailCampaigns
    In fact, we started seeing ROI on the MailCampaigns app in the first three months of using it. The time needed to setup and learn quickly paid off later when we started seeing better campaign performance and more revenue for our email marketing campaigns.
    Incentivized
    Read full review
    Olark
    It is simply easy and customizable to be exactly what you need it to be
    Incentivized
    Read full review
    Support Rating
    MailCampaigns
    No answers on this topic
    Olark
    Our organization does not have any complaints about Olark's Support. Anytime we reached out to them for assistance, we received a prompt, helpful reply! As mentioned previously, we used Olark fairly basically so we didn't have too much need to work with their support team other than a few general questions here and there. They were always pleasant to work with.
    Incentivized
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    Alternatives Considered
    MailCampaigns
    Prior to MailCampaigns, I used Mailchimp and Constant Contact. While both are solid options, MailCampaigns offers superior segmentation capabilities. Unlike Mailchimp, which limits the number of segmentation conditions, MailCampaigns allows for unlimited layered segmentation
    Incentivized
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    Olark
    Olark has an easier implementation process and has better functionality such as the ability to send commands through the platform to either create a ticket in your CRM or push an opportunity to salesforce; you're even able to 'push' the end user to a web page. Implementing their SDK is a snap as well.
    Incentivized
    Read full review
    Return on Investment
    MailCampaigns
    • Increased email open rates by 25% through improved targeting
    • Boosted conversion rates by 15% with personalized content
    • Reduced unsubscribe rates by 30% due to more relevant messaging
    Incentivized
    Read full review
    Olark
    • Olark allows my customer support team to respond to inquiries much faster than before.
    • We have seen an uptick in sales as we are able to address more questions from website visitors.
    • We have changed the design of our website based on chat feedback and questions obtained through Olark.
    Incentivized
    Read full review
    ScreenShots