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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MailerLite

    Score8.9 out of 10
    Small Businesses (1-50 employees)
    MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Pricing starts at $12/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable templates are available to get…

    $12

    per month

    Pure360

    Score7 out of 10
    N/AN/AN/A
    Pricing
    MailerLitePure360
    Editions & Modules
    Free
    $0
    per month 2 users
    Comfort
    $12
    per month 3 users
    Power
    $25
    per month Unlimited users
    Enterprise
    Custom pricing
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MailerLitePure360
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.—
    More Pricing Information
    Community Pulse
    MailerLitePure360
    Considered Both Products
    Mailerlite
    No answer on this topic
    Pure360
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    79 Answers
    No answers on this topic
    Delivers good value for the price
    96%
    Delivers good value for the price
    78 Answers
    No answers on this topic
    Happy with the feature set
    95%
    Happy with the feature set
    79 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    69 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    71 Answers
    No answers on this topic
    Features
    MailerLitePure360
    Email & Online Marketing
    Comparison of Email & Online Marketing features of MailerLite and Pure360
    Feature
    MailerLite
    8.9
    88 Ratings
    10% above category average
    Pure360
    6.4
    3 Ratings
    23% below category average
    WYSIWYG email editor9.577 Ratings5.23 Ratings
    Dynamic content9.169 Ratings5.23 Ratings
    Ability to test dynamic content7.863 Ratings6.12 Ratings
    Landing pages8.666 Ratings6.12 Ratings
    A/B testing8.854 Ratings6.03 Ratings
    Mobile optimization8.569 Ratings7.13 Ratings
    Email deliverability reporting9.377 Ratings8.93 Ratings
    List management9.376 Ratings8.03 Ratings
    Triggered drip sequences9.151 Ratings5.22 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of MailerLite and Pure360
    Feature
    MailerLite
    7.0
    76 Ratings
    8% below category average
    Pure360
    7.8
    3 Ratings
    2% above category average
    Dashboards6.01 Ratings7.83 Ratings
    Standard reports8.976 Ratings8.83 Ratings
    Custom reports6.01 Ratings6.83 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of MailerLite and Pure360
    Feature
    MailerLite
    9.5
    69 Ratings
    15% above category average
    Pure360
    6.1
    2 Ratings
    29% below category average
    Email Previews9.569 Ratings4.32 Ratings
    URL Validation00 Ratings6.22 Ratings
    Link Tracking00 Ratings7.12 Ratings
    Image Validation00 Ratings7.12 Ratings
    Inbox Display00 Ratings7.82 Ratings
    Email Accessibility Tools00 Ratings8.52 Ratings
    Spelling and Grammar Check00 Ratings3.22 Ratings
    Spam Testing00 Ratings4.82 Ratings
    Best Alternatives
    MailerLitePure360
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MailerLitePure360
    Likelihood to Recommend
    9.4
    (93 ratings)
    7.0
    (3 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    -
    (0 ratings)
    Usability
    9.4
    (30 ratings)
    9.0
    (1 ratings)
    Support Rating
    9.1
    (5 ratings)
    -
    (0 ratings)
    User Testimonials
    MailerLitePure360
    Likelihood to Recommend
    Mailerlite
    I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
    Incentivized
    Read full review
    Pure360
    It is great for smaller to medium sized businesses that are wanting to start using a more comprehensive software. It isn’t the most expensive on the market and the interface is very intuitive. Once trained you can then train internally quite easily which again reduces a lot of set up and onboarding costs
    Incentivized
    Read full review
    Pros
    Mailerlite
    • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
    • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
    • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
    Read full review
    Pure360
    • Easy and intuitive drag and drop design
    • Good design templates
    • Great customer support
    Incentivized
    Read full review
    Cons
    Mailerlite
    • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
    • It would be nice if MailerLite worked better with AddEvent icons
    • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
    Read full review
    Pure360
    • Dara enrichment
    • Data cleansing
    • AI Ideation
    Incentivized
    Read full review
    Likelihood to Renew
    Mailerlite
    Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
    Incentivized
    Read full review
    Pure360
    No answers on this topic
    Usability
    Mailerlite
    I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
    Read full review
    Pure360
    It really is great for all users. We had a rach of abilities and skills in our team and found that everyone found it easy to use. Even teams that weren’t involved with email prior to this such as design teams which meant we could send a lot more emails
    Incentivized
    Read full review
    Support Rating
    Mailerlite
    Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
    Read full review
    Pure360
    No answers on this topic
    Alternatives Considered
    Mailerlite
    MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
    Incentivized
    Read full review
    Pure360
    Incentivized
    Read full review
    Return on Investment
    Mailerlite
    • Gives us the ability to track the popularity of content in our email as well as who has read the content.
    • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
    • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
    • Helps our company to be more transparent and communicate more effectively.
    Incentivized
    Read full review
    Pure360
    • Attracted new business through newsletters
    • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
    Incentivized
    Read full review
    ScreenShots

    MailerLite Screenshots

    Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations