MailerLite vs. Substack

I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.

Incentivized

I think Substack is better for people who want to set up a personal-facing branded website vs people who just want to post random musings every so often. Monetization is better there than any other collective publishing platform as well as organic reach via email. Substack also allows you to build direct relationships with your readers via emails and own them 100% which is great long-term if you use it to pivot to another site or another form of writing/content creation. Substack would be less helpful for someone wanting to write as a part of a group, not individually, or someone who's unwilling to put their personal brand behind their content. It's less optimized for SEO (which other platforms allow you to do) and can be harder to curate content based on your interests (you really have to go in knowing what you want vs finding it on the fly).

Incentivized

• Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
• Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
• Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.

• Because it has a very high Domain Authority ranking relevant backlinks in a published article will help make my store more searchable.
• Substack is very easy to work in. The toolset they provide may not be as extensive as other platforms but it is certainly enough to create a meaningful, interesting post.
• Substack is very focused on creating a community of writers that support each other. They run an ongoing email campaign that reinforces their focus on building a community of writers.

Incentivized

• EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
• It would be nice if MailerLite worked better with AddEvent icons
• When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.

• editor is on the primitive side - it's wysiwyg, but missing some embed options
• integrate with google analytics
• percentage cut that Substack takes can become a burden as your revenue grows. Problems scaling.

Incentivized

Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.

Incentivized

I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.

Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.

MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.

Incentivized

Medium is not so good for running newsletter. I find the mail that a user gets is very easily readable. Also as a creator it's very easy for me to track the analytics and monetise my blogs unlike Medium. Blogger is a very old technology. The kind of integrations and the support for Markdown / different media is very great in Substack.

Incentivized

• Gives us the ability to track the popularity of content in our email as well as who has read the content.
• The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
• The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
• Helps our company to be more transparent and communicate more effectively.

Incentivized

• I haven’t made any money from it
• Can be disheartening when you realise you’re putting in maximum effort for minimum audience

Incentivized