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Mailshake vs. Velocify by ICE Mortgage Technology

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mailshake

    Score7.2 out of 10
    N/AMailshake is a suite of tools for teams sending sales emails, including pre-written emails, follow-up scheduling and send controls, merge fields and customization / personalization, in-built monitoring, and both an API and Zapier integrations, notably with Gmail and Google Suite.

    $50

    per month

    Velocify by ICE Mortgage Technology

    Score6.7 out of 10
    N/AVelocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.N/A
    Pricing
    MailshakeVelocify by ICE Mortgage Technology
    Editions & Modules
    Email Outreach
    $50.00
    per month
    Sales Engagement
    $99.00
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MailshakeVelocify by ICE Mortgage Technology
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Best Alternatives
    MailshakeVelocify by ICE Mortgage Technology
    Small Businesses
    Mailtrack
    Score9.7 out of 10
    LeadFuze
    Score8.7 out of 10
    Medium-sized Companies
    Mailtrack
    Score9.7 out of 10
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MailshakeVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    9.0
    (9 ratings)
    10.0
    (11 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    5.1
    (5 ratings)
    Usability
    8.0
    (1 ratings)
    10.0
    (1 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.8
    (3 ratings)
    10.0
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    MailshakeVelocify by ICE Mortgage Technology
    Likelihood to Recommend
    Mailshake
    Mailshake is great for cold prospecting and drip email campaigns. I do not think Mailshake is well-suited for hyper-personalized one-to-one emailing.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
    Read full review
    Pros
    Mailshake
    • It has an email editor which is easy to use.
    • Email sequences are comprehensive in their functionality--all the options you would expect from a cold emailing solution
    • Campaign and List management are also good
    Incentivized
    Read full review
    ICE Mortgage Technology
    • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
    • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
    • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
    Read full review
    Cons
    Mailshake
    • Mailshake works only with Gmail/G Suite accounts.
    • The only option for customizing emails is in the CSV file. It would be great if there were a feature in the tool for this.
    • Missing starts about the total number of opens of an email (it is only tracked once).
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Velocify would be well served to create a more robust email drip campaign platform.
    • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
    Incentivized
    Read full review
    Likelihood to Renew
    Mailshake
    No answers on this topic
    ICE Mortgage Technology
    I am sure that we as a company are likely to continue using Velocify. I am not involved in the selection process, but I have not heard any negative feedback and switching programs would more than likely be too much work
    Read full review
    Usability
    Mailshake
    I found it pretty good - we were able to put email templates and campaigns together almost immediately. The reason I gave it an 8 is because if you want to edit those templates, the saving and making sure they were part of the campaigns was a little tricky and not intuitive.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Users can gain a very good understanding of the system quickly. The administrator can use terms that are familiar to their company when setting the system up. Most new administrators error to the side of complexity when setting up the system. With Velocify less is more.
    Read full review
    Reliability and Availability
    Mailshake
    No answers on this topic
    ICE Mortgage Technology
    The system is always up!!
    Read full review
    Performance
    Mailshake
    No answers on this topic
    ICE Mortgage Technology
    If the system is set up correctly it will be a game changer for your organization.
    Read full review
    Support Rating
    Mailshake
    Mailshake support is outstanding, and they provide an excellent knowledge base for its users. If you have any issues, they respond ASAP without delay.
    Incentivized
    Read full review
    ICE Mortgage Technology
    While I didn't speak with the Support team often, they seemed very accepting and reliable. My favorite was the company emails that we would receive whenever something wasn't working correctly so that we would know that it's being worked on, providing a bit of relief to the other employees that were having trouble.
    Incentivized
    Read full review
    In-Person Training
    Mailshake
    No answers on this topic
    ICE Mortgage Technology
    The in-person training if you will is done via GoToMeeting or some other service. I have been told that the moderator goes way too in-depth and too fast.
    Read full review
    Online Training
    Mailshake
    No answers on this topic
    ICE Mortgage Technology
    Velocify offers online training via videos and written descriptions of implementation procedures.
    Read full review
    Implementation Rating
    Mailshake
    No answers on this topic
    ICE Mortgage Technology
    If you plan to have more than 20 users on Velocify you should outsource implementation to someone that knows how the system can best be implemented for your business/process flows. If you have fewer proposed users try to use one of the canned levels.
    Read full review
    Alternatives Considered
    Mailshake
    For more advanced email campaigns, I use ActiveCampaign and the email sending provider because it gives more control and options related to the drip rules. Besides that, for simple campaigns that need to be followed up in a great, quick, and simple way, Mailshake is perfect from my point of view.
    Incentivized
    Read full review
    ICE Mortgage Technology
    Before we went with Velocify, we had Salesforce and Hobson's EMT Connect. Both of these systems were rather expensive and didn't give us exactly what we needed for lead conversion as well as the customization we desired. However, I feel that some of the reasons we went with Velocify were not exactly truthful as we found out during the implementation process or much later that there were things they said that they could do that once we started getting into the weeds with it they weren't able to execute. From a lead conversion and speed to lead standpoint, this is a good product. From a reporting and lifecycle management standpoint, this is a very poor product compared to the other two
    Read full review
    Scalability
    Mailshake
    No answers on this topic
    ICE Mortgage Technology
    The system is fully scaleable both vertically and horizontally across the enterprise.
    Read full review
    Return on Investment
    Mailshake
    • Time savings by automating the lead generation process.
    • Improved open rates of email campaigns resulting in more conversations started and better ROI.
    • Professional approach makes our company and brand more reputable.
    Incentivized
    Read full review
    ICE Mortgage Technology
    • Faster lead conversion lead us to higher potential for "first school wins" philosophy.
    • Negative return on time spent maintaining Velocify. Because manual reporting was needed and much had to be done outside of the system, there was a monetary loss of time because of this.
    • Predictability was near impossible for us, and the fact that we had to purchase an email automation system because Velocify did not do anything we needed was a negative ROI for our business.
    Read full review
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