MailUp vs. SMTP2GO

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailUp
Score 6.0 out of 10
N/A
MailUp is the eponymous email & SMS platform from the Italian company that was founded in 2002 that now has a modest but respectable presence across the western world with a diverse customer base (Yamaha, Amnesty International, Korean Air, etc.). Mailup's platform combines email marketing, with transactional email and SMS features, and offers SMTP relay and plugins for ecommerce, CRM and CMS systems. Their unusual pricing scheme is tiered just on subscribers but on volume of sends and that…N/A
SMTP2GO
Score 9.7 out of 10
Mid-Size Companies (51-1,000 employees)
SMTP2GO is a dedicated outbound email server SMTP2GO is a New Zealand based SMTP/Email API provider with support staff and servers based across the globe. It automatically connects to the closest server to ensure speedy and efficient delivery. The SMTP2GO support team offers 24/7 assistance in multiple languages to make setup simple. We offer support via ticket, chat and phone. GDPR? Inbound servers and data centres in the EU to make sure sending is…
$10
Monthly or Annual Monthly email quota
Pricing
MailUpSMTP2GO
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MailUpSMTP2GO
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPricing includes support and onboarding.
More Pricing Information
Features
MailUpSMTP2GO
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailUp
9.5
1 Ratings
16% above category average
SMTP2GO
-
Ratings
WYSIWYG email editor10.01 Ratings00 Ratings
Dynamic content10.01 Ratings00 Ratings
Ability to test dynamic content8.01 Ratings00 Ratings
Mobile optimization10.01 Ratings00 Ratings
Best Alternatives
MailUpSMTP2GO
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Twilio SendGrid
Twilio SendGrid
Score 7.4 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 9.1 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.8 out of 10
Everest (Return Path + 250ok)
Everest (Return Path + 250ok)
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailUpSMTP2GO
Likelihood to Recommend
10.0
(1 ratings)
9.0
(98 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(3 ratings)
Usability
-
(0 ratings)
8.2
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(4 ratings)
User Testimonials
MailUpSMTP2GO
Likelihood to Recommend
MailUp
Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
Read full review
SMTP2GO
It's great for any application that you need to track email receipt and recipient interaction, or with devices/programs that don't fare well with Exchange based email services. Don't try to set SMTP2GO as your outbound email server if you're using O365, that just isn't a possibility (not that I've looked into that setup).
Read full review
Pros
MailUp
  • Email marketing creation
  • Email design
  • HTML template creation
Read full review
SMTP2GO
  • adding senders or domains to improve email deliverability
  • you don't have to deal with RBL to white list an IP address previously used for spaming
  • Control panel gives you enough flexibility without a cluttered UI
  • Everything you need is well documented
  • The API is easy to use offers you the ability to integrate SMTP2Go with virtually anything
Read full review
Cons
MailUp
  • Alt tag styling within the editor
Read full review
SMTP2GO
  • Might be nice to add a monthly good looking PDF report for subaccount users that can be branded and sent directly to the subaccount contact. A 'client facing' report that we can use to show our customers the email usage history.
Read full review
Likelihood to Renew
MailUp
No answers on this topic
SMTP2GO
Reliability in email delivery is what counts the most. SMTP2GO is undeniably a winner in this category. The price is reasonable, therefore the RoI is excellent.
Read full review
Usability
MailUp
No answers on this topic
SMTP2GO
While reporting could use some tweaks overall it is a very good product that works reliably and is simple to set up and maintain.
Read full review
Support Rating
MailUp
No answers on this topic
SMTP2GO
When I first contacted SMTP2GO while searching for a solution, they were extremely helpful and attentive. I think it only took two email messages to answer all my questions and make a decision. I don't think I've ever needed any support to implement and operate the several solutions I currently use with the SMTP2GO service. It just works intuitively and flawlessly.
Read full review
Alternatives Considered
MailUp
Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
Read full review
SMTP2GO
It has been so long since I did my comparison with other products that no comparison would be valid today. It has worked so well at a price point that is so acceptable that I don't feel an urge to do the evaluation again.
Read full review
Return on Investment
MailUp
  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Read full review
SMTP2GO
  • Allowed us to use the same SMTP information across the board for all customers instead of having them split between several accounts.
  • More cost efficient than paying for several different email accounts.
  • Created an additional layer of great customer service for us since SMTP information is able to be preprogrammed into the equipment before ever leaving our facility.
Read full review
ScreenShots

MailUp Screenshots

Screenshot of Manage lists. With MailUp, you can manage mailing lists, groups and sending profiles, automatically eliminating duplicate addresses and handling users who cancel their subscription. The procedure is guided, quick and safe. The utmost simplicity, with no need to install additional software. Not bad, right?Screenshot of he winning variable, with mathematical certainty
With A/B testing, discover, prior to mailing, what your recipients prefer to read, by automatically testing several versions of the same text, measuring its effectiveness on a select group. Opening results improve by up to 30% and, for each version, you have more statistical information. Mailing after mailing, you can only do better!Screenshot of Creating emails for mobile devices is easy
Free your creativity and create emails and newsletters that have great visual impact, optimised for mobile devices. While you concentrate on the content of your campaign, MailUp takes care of the rest with the aid of an intelligent editor and plenty of cutting-edge functions. Not bad, right?Screenshot of Countless ways to create your messages.

There's not only BEE with which create messages. You can start with HTML documents, RSS/Atom, URL or choose from hundreds of graphic models. Starting with an empty email? The convenient WYSIWYG editor helps you put your messages together with just a few clicks. It's all up to you!Screenshot of .and you can do the same with unsubscribe lists.

Automatic management of unsubscribe lists allows you to activate the UNSUBSCRIBE button directly in the email client interface. The unsubscribers list also shows a list of users who performed this action, which may be edited and exported. This function also allows you to make up random groups of users, specifying the number of subscribers. This makes it easier to manage random sampling and A/B testing.Screenshot of

SMTP2GO Screenshots

Screenshot of a quick snapshot of the account activity after logging in.Screenshot of the Activity feed that displays the most recent delivery events for email, and provides extra detail when needed.Screenshot of subaccounts, which are available on any paid plan and offer a way to resell the SMTP2GO product to clients and customers.