What users are saying about
4 Ratings
4 Ratings
4 Ratings
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Score 6.9 out of 100
4 Ratings
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Score 5.5 out of 100

Likelihood to Recommend

MailUp

Great for marketing teams looking to quickly deploy emails without the need for HTML coding.
Tory Reiff | TrustRadius Reviewer

Springbot

Well Suited For:
  • Small businesses with small marketing teams.
  • Shopify Customers.
  • Small businesses that want more reporting/segmented lists.
  • Businesses that are upgrading from a service like Constant Contact or Mailchimp.
Less appropriate
  • Customer who are currently using Klaviyo.
  • Business who do not have a Shopify website.
Alex Mills | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

MailUp
9.5
Springbot
8.7
WYSIWYG email editor
MailUp
10.0
Springbot
8.6
Dynamic content
MailUp
10.0
Springbot
9.1
Ability to test dynamic content
MailUp
8.0
Springbot
8.2
Mobile optimization
MailUp
10.0
Springbot
8.6
Landing pages
MailUp
Springbot
8.2
A/B testing
MailUp
Springbot
9.1
Email deliverability reporting
MailUp
Springbot
8.6
List management
MailUp
Springbot
9.1
Triggered drip sequences
MailUp
Springbot
8.6

Lead Management

MailUp
Springbot
8.9
Lead nurturing
MailUp
Springbot
8.6
Lead scoring and grading
MailUp
Springbot
9.1
Data quality management
MailUp
Springbot
8.6
Automated sales alerts and tasks
MailUp
Springbot
9.1

Campaign Management

MailUp
Springbot
7.5
Calendaring
MailUp
Springbot
8.6
Event/webinar marketing
MailUp
Springbot
6.4

Social Media Marketing

MailUp
Springbot
8.2
Social sharing and campaigns
MailUp
Springbot
7.3
Social profile integration
MailUp
Springbot
9.1

Reporting & Analytics

MailUp
Springbot
9.1
Dashboards
MailUp
Springbot
9.1
Standard reports
MailUp
Springbot
9.1
Custom reports
MailUp
Springbot
9.1

Platform & Infrastructure

MailUp
Springbot
7.7
API
MailUp
Springbot
9.1
Role-based workflow & approvals
MailUp
Springbot
8.2
Customizability
MailUp
Springbot
7.3
Integration with Salesforce.com
MailUp
Springbot
7.3
Integration with Microsoft Dynamics CRM
MailUp
Springbot
7.3
Integration with SugarCRM
MailUp
Springbot
7.3

Pros

MailUp

  • Email marketing creation
  • Email design
  • HTML template creation
Tory Reiff | TrustRadius Reviewer

Springbot

  • The demographic data was great. I could see how many males vs. females, ages, income, married, with or without children. It gave me a good idea of who my customers were.
  • Using their tracking URLs in all of our campaigns allowed us to get a better idea of what exactly was driving revenue.
  • Not only could I see top performing products, which I can do within Magento, I could also see top selling categories and colors.
  • I can pull a Coupon Usage report our of Magento, but Springbot gave me additional info like AOV and ROI on those codes.
  • Springbot also gave me a lot of info about our abandoned carts. It shows us which products are most abandoned along with views, conversion rates, etc.
  • Springbot gave us an Instagram Shop page that allowed us to curate social shares and then tie them to products on our site.
Melissa Best | TrustRadius Reviewer

Cons

MailUp

  • Alt tag styling within the editor
Tory Reiff | TrustRadius Reviewer

Springbot

  • I'd love for Springbot to continue to expand on their email offering - the platform and automations are excellent, and I'd like additional conditionals as I build out my flows.
Anonymous | TrustRadius Reviewer

Usability

MailUp

No score
No answers yet
No answers on this topic

Springbot

Springbot 7.7
Based on 3 answers
I think Springbot is pretty user-friendly overall. The only down-side is that the website is often updated, leaving the customer to hunt certain features down that are now in a different spot. So I think it would be helpful if every so often they sent an email that let customers know what changes were made and where to access everything
Alex Mills | TrustRadius Reviewer

Support Rating

MailUp

No score
No answers yet
No answers on this topic

Springbot

Springbot 9.1
Based on 2 answers
Maybe the part that I value the most, is the partnership that I've developed with Springbot. Out of the gate, there is absolutely work to do to get things set up and they don't sugar coat that. While much of the onboarding was smooth - we had a few obstacles to work through, and I'm thankful my Success Manager kept me up to date as we resolved anything that came up, and was proactive with her outreach and recommendations to get the most out of the platform.  I find myself learning something new each time I chat with her, whether it be optimizations to my automations, new marketing ideas, or ways to increase engagement as I go into the holidays. 
Anonymous | TrustRadius Reviewer

Alternatives Considered

MailUp

Mailup has hands down the best editor for creating responsive emails, I've tried almost everything out there and this is the best, I recommend this to colleagues all the time!
Tory Reiff | TrustRadius Reviewer

Springbot

Springbit is more expensive, more complicated and delivered less.
Anonymous | TrustRadius Reviewer

Return on Investment

MailUp

  • Faster email development
  • More team members able to contribute to the email development process
  • Better templates
Tory Reiff | TrustRadius Reviewer

Springbot

  • Springbot gave us a better idea of who our customer was. We just launched in January 2015 having been B2B previously. So we weren't really sure who we were marketing to.
  • I only paid $200/month for the service so I didn't waste a ton of money trying it out. They have a 30 day cancellation policy so I wasn't stuck in a year long contract.
  • It was a let down because I had such high hopes of everything it would allow me to do and see with one platform. Give them a couple more years and I think they will work out the kinks.
Melissa Best | TrustRadius Reviewer

Screenshots

Pricing Details

MailUp

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

MailUp Editions & Modules

Additional Pricing Details

Springbot

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Springbot Editions & Modules

Edition
Platform Base Package$199/month1
  1. for up to 5,000 subscribers (includes email marketing, social hub, reporting and dashboards, signup forms, automations, account management, support and onboarding. See website for additional package options.
Additional Pricing Details
See website for pricing calculator for additional pricing options.

Rating Summary

Likelihood to Recommend

MailUp
10.0
Springbot
5.5

Usability

MailUp
Springbot
7.7

Support Rating

MailUp
Springbot
9.1

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