Mapp Digital vs. neontools

During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.

Incentivized

Neontools
makes it easy to target Facebook ad audiences with additional options and
guidelines.



Neontools is
useful for determining the reach and traffic of our online ads.



Neontools is
excellent for building UTM URLs that will allow us to properly monitor our
users.



Neontools is
useful for creating QR codes and linking them to neon.ly URLs to track scans

Incentivized

• BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
• I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
• BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.

• Neontools stands out for displaying all our relationships and social accounts on a single page.
• Neontools is great to use for Instagram bios and other social media profiles.
• We can use Neontools to change our URLs and use custom domains instead of domain names.

Incentivized

• It would be nice to see the API's functionality introduced into the web client.
• The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
• The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.

• It would be wonderful if Neontools showed a more modern user interface to the eye; the current one still seems a bit opaque.

Incentivized

Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.

There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find

They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system

Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!

They made sure to go through anything and everything that we wanted

I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool

We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.

Incentivized

Neontools is
virtuoso; Provides excellent customer support in any kind of emergency, is a great tool
as a URL shortener, hashtag analyzer, and for social IG audits.

Incentivized

• BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
• It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
• I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.

• Neontools is a fantastic tool for evaluating the engagement and reach of our advertising budget.
• Neontools is great for uncovering hidden interests to effectively target our audience through Facebook Ads, as well as a UTM generator for designing our own campaigns.
• The use of Neontools for the analysis and aggregation of commercial accounts in social networks leads to the construction of our own samples.

Incentivized