Built by marketers for marketers, Mapp is a family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.
Mapp Digital was created by the combination of BlueHornet and the digital-marketing related applications business purchased from Teradata Corporation in July 2016. Other components include Argyle Social, Epoxy (a mobile push app), and…
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Pabbly
Score8.2 out of 10
N/A
Pabbly is a suite of applications to support small to midsize businesses. These include the Pabbly Connect workflow automation tool, as well as tools supporting email verification and marketing, subscription management, and forms.
$49
per month
Pricing
Mapp Digital
Pabbly
Editions & Modules
No answers on this topic
Standard
$49
per month
Pro
$99
per month
Ultimate
$199
per month
Ultimate Plus
$399
per month
Offerings
Pricing Offerings
Mapp Digital
Pabbly
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Features
Mapp Digital
Pabbly
Email & Online Marketing
Comparison of Email & Online Marketing features of Mapp Digital and Pabbly
Feature
Mapp Digital
8.1
5 Ratings
1% above category average
Pabbly
-
Ratings
WYSIWYG email editor
7.85 Ratings
00 Ratings
Dynamic content
8.44 Ratings
00 Ratings
Ability to test dynamic content
8.04 Ratings
00 Ratings
Landing pages
8.54 Ratings
00 Ratings
A/B testing
9.04 Ratings
00 Ratings
Mobile optimization
7.45 Ratings
00 Ratings
Email deliverability reporting
8.85 Ratings
00 Ratings
List management
8.55 Ratings
00 Ratings
Triggered drip sequences
6.95 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Mapp Digital and Pabbly
Feature
Mapp Digital
8.1
5 Ratings
6% above category average
Pabbly
-
Ratings
Dashboards
8.35 Ratings
00 Ratings
Standard reports
8.35 Ratings
00 Ratings
Custom reports
7.85 Ratings
00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Mapp Digital and Pabbly
Feature
Mapp Digital
8.2
4 Ratings
1% above category average
Pabbly
-
Ratings
URL Validation
9.03 Ratings
00 Ratings
Link Tracking
7.83 Ratings
00 Ratings
Image Validation
7.84 Ratings
00 Ratings
Inbox Display
8.14 Ratings
00 Ratings
Email Accessibility Tools
8.34 Ratings
00 Ratings
Spelling and Grammar Check
7.84 Ratings
00 Ratings
Spam Testing
8.34 Ratings
00 Ratings
Email Previews
8.64 Ratings
00 Ratings
Cloud Data Integration
Comparison of Cloud Data Integration features of Mapp Digital and Pabbly
During our use of MAPP Digital, it is deserving to say that the product helped us to overcome the main challenges we faced in our business at the time. As a preliminary user I have struggled much with hosting manual campaigns on remarketing etc. But with the Mapp digital software hosting marketing campaigns became a complete automated process with supervision. This feature offered by Mapp made a huge decrease in my daily workload and I'm more than grateful for it.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It is great for companies or people that are using software that is mainstream and would like to extend the capability of that software with added features.
Also great for companies that use more than 1 software and need to have them interact with each other to make them more efficient
Great for companies that need to automate functions that are repetitive throughout the organization
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
BlueHornet's WYSIWYG (What You See Is What You Get) interface for creating emails is easier to use than many platforms. Users appreciate this. BlueHornet makes it super simple to create a version specific for mobile devices.
I am a big fan of the custom data segmentation tools built into BlueHornet. They are powerful and easy to use. Many other ESPs, including a number of the top rated ones, do not have such powerful, easy to use segmentation tools. This matters. It helps a user send more relevant emails.
BlueHornet makes sharing to social networks simple. In this day and age, forwarding to a friend is dead. Sharing to social networks is essential. Having this be easy to do is very important.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
It would be nice to see the API's functionality introduced into the web client.
The reporting tools for transactional messages is different than the rest of the system. This promotes difficulty with getting accurate reporting in the web client, outside of an API call.
The custom fields are different for transactional messages, which introduces times when human error may flub the fields because they aren't contiguous throughout the product.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
I really enjoy using Pabbly, it is fast, pretty simple, has lot of connections and support has been fairly helpful. I would give it just a higher rating if it came with a faster live chat and more templates for non techies like myself but overall has been reliable, usable with no bugs, and helpful to connect tasks especially any google sheet/doc/form etc task
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
We were able to thoroughly evaluate the program for Mapp Digital thanks to the free trial's availability. Comparing the two products' graphical user interfaces, it's evident that Mapp Digital comes out on top. Mapp Digital's excellent customer service was another reason for our decision to work with the company.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
I think Integrately has a superior UX, it is a little easier and less techy to use, but doesn't have the amount of integrations that Pabbly has. So far, a lot more softwares offer Pabbly connection than Integratly and that is really the deciding factor
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
BlueHornet has been a good entry-level platform. We have successfully launched scores of clients with limited email marketing experience onto this platform. Because it is easy to use, we have spent minimal effort needing to help these clients with problems.
It is easy to migrate clients on or off BlueHornet, depending upon their needs. This is helpful because it allows our clients to be on exactly the right platform. Some platforms make it difficult to migrate off, essentially trapping clients on a platform that no longer meets their needs or business objectives.
I wish BlueHornet were keeping pace with technology advancements in the industry. The gap between the biggest ESPs and competitors like BlueHornet seems to be growing.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info