Market Research Software vs. Pollfish

Despite its minor shortcomings, PollFish is still very good for startups that need to gauge their product idea's potential acceptance and customer demand, and also very useful for fine-tuning their branding, messaging, product features, and even pricing. This is so much better than traditional polling and surveying, which were more expensive and much slower in the past.

Incentivized

• Obtain people's opinions on a specific topic, both quantitatively and qualitatively, as it has option for open answers.
• Being able to segment my audience not only by country and state, but also by city and even socioeconomic level (something that is particularly difficult outside of the United States).
• Be able to insert videos in order to make quick creativity tests.
• Obtain quick results. Most of the times in only one day, even with specific segmentations.

Incentivized

• The survey editor UI can be quite annoying. The way it scrolls back up to the top of the page whenever I click on a question to edit it makes it so that the page is constantly moving.
• Oftentimes I get an "oops an error occurred" message but it never actually explains what is going wrong.
• Customer support can sometimes take a long time to respond making it challenging when faced with a platform question or capability I am not familiar with.

Incentivized

For what it is and what it offers, I think it is very user friendly, intuitive and reactive. As long as you don't treat it as a powerful full service research tool and look at it more as the scrappy DIY option, it will actually exceed expectations.

Incentivized

Pollfish is the most cost effective and the quickest survey platform. However there are questions when it comes to the actual reliability of the results that are retrieved from Pollfish surveys. However, its speed makes it tough to use other platforms, even at a potential sacrifice of the quality of data.

Incentivized

• Drives a lot of traffic to our website when consumer insights pieces are put out
• Had one customer request a meeting based on seeing our consumer data leading to a $100,000+ close on an opportunity
• Drives our strategy for certain areas of our product development

Incentivized