As I am a content marketer, every day I have to fight to get top-ranked for my articles. So, SEO should be perfect. For my content side of SEO, MarketMuse is a lifesaver to me. It helps me to plan my content, get the score of my content, and the suggestion to optimize my articles. It saves my time and money too.
1. Small businesses with small or non-existent budgets still need assets to create content 2. Individual content makers or freelancers who need stock assets 3. Corporate eLearning wants to modernize and replace all old-fashioned, outdated, brightly lit studio photos with more realistic and relevant imagery that will resonate with modern audiences and learners.
High-resolution images – Pexels is full of images that are high enough in resolution to look beautiful on their own, but also high quality enough to be combined with other images without distracting pixelization
Stock videos – other free stock sites are often limited to just images, but Pexels has a wide range of videos available as well, which we use to plus up decks
Good search functions – while not as robust as some paid sites, Pexels' search functions make it pretty easy to track down what you need
Licensing – it's very straightforward to know what you can and can't do with a Pexels photo, which protects my company and our clients
The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
MarketMuse is more cost-effective than BrightEdge and does more for writers and editors that are strictly focused on content. It keeps people in one system after their first draft. Writers and editors do not need to go into multiple tools to look things up manually, saving valuable time. This enables them to produce more content more quickly.
Pexels has a few unique features that stand out, the most important being a 1-click download from the search results. No need to navigate to another page to find a "download" button. This reduces the time required to find and download an appropriate image. The search results load fast, with lazy loading, so there's no annoying pagination at the bottom. I often travel as I work, and at times my internet connection can be slow or unstable. This kind of feature may seem minor to some users, but when on a slower connection, it makes a big difference. If a search term is too broad, it can recommend related keywords to search for - this helps to find the right image faster.
Social media campaigns created with photos from Pexels achieves 40% higher engagement vs others.
Thanks to faster and easier content sourcing provided by Pexels, our campaign generation period has dropped to an average of 4 hours, instead of 2 days.
Their stock images adorn our offices.... and it's a much lore cheerful space for that reason. Staff are happier, and stay in the office longer.
