TrustRadius

MassTer Predictive Marketing Analytics vs. Singular

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MassTer Predictive Marketing Analytics
Score 0.0 out of 10
N/A
"MassTer" is an advanced modeling & predictive platform that provides a one-stop solution for running marketing effectiveness projects. MassTer helps users understand key sales drivers, measure Return on Investment (ROI), and shows the optimal way to spend marketing budgets to achieve maximum performance. It comes with 8 built-in modules that help perform marketing mix modeling, ROI calculation, budget optimization & predictive analytics.N/A
Singular
Score 8.0 out of 10
N/A
Singular, headquartered in San Francisco, offers their mobile marketing and analytics platform of the same name. The company Singular merged with Apsalar in 2017, and combined technologies to offer a single platform under the Singular brand.N/A
Pricing
MassTer Predictive Marketing AnalyticsSingular
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MassTer Predictive Marketing AnalyticsSingular
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
MassTer Predictive Marketing AnalyticsSingular
Best Alternatives
MassTer Predictive Marketing AnalyticsSingular
Small Businesses
Supermetrics
Supermetrics
Score 9.7 out of 10
Supermetrics
Supermetrics
Score 9.7 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.7 out of 10
Supermetrics
Supermetrics
Score 9.7 out of 10
Enterprises
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
Alteryx Platform
Alteryx Platform
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MassTer Predictive Marketing AnalyticsSingular
Likelihood to Recommend
-
(0 ratings)
8.0
(4 ratings)
Support Rating
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
MassTer Predictive Marketing AnalyticsSingular
Likelihood to Recommend
MASS Analytics
No answers on this topic
Singular
Singular is perfect for companies that have limited BI developer resources. If you work with more than a few media partners, Singular aggregates all pre-install metrics and automatically connects it to your BI data / MMP provider. This use is perfect for executives/directors that want to have a quick snapshot of their marketing spend. Singular also works well for media buyers that want to export Singular report as a base for creating optimization reports.
Amos Adler | TrustRadius Reviewer
Amos Adler
Director of Marketing
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Pros
MASS Analytics
No answers on this topic
Singular
  • Creative reporting is one of the features of Singular (formerly Apsalar), which I love the most.
  • Tracking the user journey right from the click to purchase.
Verified User
Anonymous
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Cons
MASS Analytics
No answers on this topic
Singular
  • Providing a clear solution to cross-device attribution and measurement: no vendor does this well currently.
  • Ability to toggle advanced attribution models: first-last touch, time decay, etc.
  • Comprehensive deep linking solution (similar to Branch).
Verified User
Anonymous
Read full review
Support Rating
MASS Analytics
No answers on this topic
Singular
When we report about a bug or a problem the support usually responds quickly and try to provide a solution/fix in a timely manner. I wish that they had a monitoring tool to notify me about bugs before I spot them myself.
Amos Adler | TrustRadius Reviewer
Amos Adler
Director of Marketing
Read full review
Alternatives Considered
MASS Analytics
No answers on this topic
Singular
AppsFlyer is the top of mind MMP, while Singular would be my second choice with Adjust. AppsFlyer has a great UX and customer support. While Adjust is still lagging a little bit behind.
Verified User
Anonymous
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Return on Investment
MASS Analytics
No answers on this topic
Singular
  • Has helped to improve the ROI.
  • Helped to identify the right set of audience which need to be targeted.
Verified User
Anonymous
Read full review
ScreenShots