MatchCraft AdVantage vs. TransUnion TruAudience

If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you

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Well suited to campaigns and smaller task teams of less than 100. For these sizes, the group conversations work well, and the ability to search conversations and multimedia is perfect for finding previous information. For larger groups, information could very easily get lost, and requires a break-up into groups that would defeat the purpose of such a group chat.

• Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
• The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
• User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.

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• Populating your library with new tags is simple whether you're duplicating an existing tag or creating an entirely new one.
• Creating the firing conditions for a tag.
• Adding users to different groups with limited or full admin permissions.
• If you know JavaScript, you shouldn't have an issue with assigning values to the proper variables once your data layer is set up for each page and/or action.

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• Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
• Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
• Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.

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• Placing quotes around variable names in the Tag Attributes, but not in the Event Handlers has caused me to mess up more than once.
• Being able to search the account for all instances of certain text would be very helpful (e.g., search for s.eVar30 to find all places where I set that SiteCatalyst variable).

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Because of all of the previous benefits that I mentioned, GM has mandated that any DSP that we use for their campaigns must be integrated with BrightTag. Therefore we will have to use BrightTag for all future GM business

Based on the features and current usage. It shows some buggy pages plus the service and support is really very slow. The updates are not regular and company needs to work on that. The usability is good and reporting of tags is accurate which is the best part. The pricing of the product is good and can be used by organizations of all sizes.

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Support is really slow and it takes days to resolve an issue. Plus we have to inquire regularly for the status of resolution. Company should definitely work towards that

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The interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs

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Most of the tag solutions I've worked with were not nearly as robust. Most systems will let you load another tag not directly placed on the site, but none provide all the different firing levers that BT does

• It has allowed the company to handle a higher volume of campaigns at the same time.
• Click costs have been reduced across almost all campaigns while click rates have increased.
• Budget management (under/overspending) has been improved.

Incentivized

Independently Invited by TrustRadius

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• Wonderful for ensuring we meet our logistical and record-keeping requirements
• Negative at being the best at quality-of-life options, like specific muting
• Great at allowing a casual work environment in having chats for memes, pets, etc.