Matrix vs. Semrush

I think that Matrix is a fairly good CRM tool for sales organizations to utilize to manage account lists and track progress to budget. Managers can encourage sales folks by utilizing the reports to track progress from current year to previous years, and see what changes need to be made. I don't feel like relying completely on the integration of other systems to give you a fail proof look at where you are to budget is a great idea with this software, but for a basic CRM tool, it does the trick.

Incentivized

This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.

Incentivized

• Site that is mobile friendly
• Website integrated into Google platform for ads.
• SEO dashboard is easy to use.

Incentivized

• Great visuals for keyword position tracking, love that you can see the page that is ranking
• Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
• Shows many different and useful views for competitive research
• Great templated keyword research tools for those who are not as hands-on with SEO
• I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords

• I do think that completeness in which it integrates data from our traffic and order entry system could improve some. We have found instances where data isn't cleanly input and requires some manual clean up on the backside.
• While the system itself is pretty user-friendly, sometimes the system itself seems a bit slow. For AE's whose time is rather valuable, this I know they find annoying at times.
• Since I have the ability to see everyone's data and not just one AE's, I would like the managerial functionality a bit more comprehensive. Some of the reports are a bit cumbersome.

Incentivized

• Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
• Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
• Tracking multiple keywords, across multiple clients can be costly

I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.

Incentivized

The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.

Incentivized

Semrush available when you need it!

SemRush performs well with few errors!

I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!

I did it by myself and do not have a comment!

I think they are doing the right things, staying in their lane. I never like it when companies try to be everything to everyone. It dilutes their effectiveness on their core values to me. I want them to drill down and focus on the things they are already doing and keep making them better.

Incentivized

We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.

Incentivized

Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.

• I do think that Matrix has had a positive impact of requiring AE's to better manage their own business.
• Since I don't directly deal with the contractual piece of Matrix, as far as what the actual ROI is, I can't speak to that. But I can say this, our organization has used this for at least the 6 years I've been there. It is used on a national level, so I do believe that it's roll up features are ones that can be utilized through the organization.
• As far as our overall business objectives in the sales department, it certainly meets the needs of both the management team as well as the sales team to managing clients and annual budgets.

Incentivized

• Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
• The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.

Incentivized