Substack is the DTC version of traditional blogging sites - you own everything, both upside, and risk, which appeals to me more. Compared to Blogger, the ability to monetize and site interface is night and day better. Compared to Medium, which I think has a better interface and …
If you are vanity publishing and just want to see your stuff on the web, it is very, VERY easy to get involved with. Of course, your writing is not likely to stand out if you don't have a clear plan. The more I use it, the more I like it. The user interface is extremely well-done. I kinda wish my WordPress-based blogs had editors that were that easy to use.
I think Substack is better for people who want to set up a personal-facing branded website vs people who just want to post random musings every so often. Monetization is better there than any other collective publishing platform as well as organic reach via email. Substack also allows you to build direct relationships with your readers via emails and own them 100% which is great long-term if you use it to pivot to another site or another form of writing/content creation. Substack would be less helpful for someone wanting to write as a part of a group, not individually, or someone who's unwilling to put their personal brand behind their content. It's less optimized for SEO (which other platforms allow you to do) and can be harder to curate content based on your interests (you really have to go in knowing what you want vs finding it on the fly).
Because it has a very high Domain Authority ranking relevant backlinks in a published article will help make my store more searchable.
Substack is very easy to work in. The toolset they provide may not be as extensive as other platforms but it is certainly enough to create a meaningful, interesting post.
Substack is very focused on creating a community of writers that support each other. They run an ongoing email campaign that reinforces their focus on building a community of writers.
Medium is supported across android, iOS and the web. While it may not have all the languages supported, English is certainly an option and with a pricing model that ranges from free to $5 for a subscription, you can't go wrong whether you're a small or large business. Everything is hosted in the cloud so it is very accessible
There are a handful of other blogging platforms available. The biggest difference between Medium and others is how streamlined it is. It's straight to the point and is excellent at showing related content, be it your own or another users. There's no new design to navigate between posts, everything is where you expect it to be letting you focus on the post.
Medium is not so good for running newsletter. I find the mail that a user gets is very easily readable. Also as a creator it's very easy for me to track the analytics and monetise my blogs unlike Medium. Blogger is a very old technology. The kind of integrations and the support for Markdown / different media is very great in Substack.
Good way to raise awareness of our content with @mentioned influencers
Good way to link back to your original content
Aside from publishing your own content Medium is a great news site in its own right. If you're looking for relevant industry news or other content, check in daily to see what's going on with others in your industry.
