Mention vs. Traackr

I would ask if they have ever used a software like Mention before, if not, I would totally suggest they start with it. It's easy to use, easy to set up and while it may be confusing at first, it's probably the cheapest and most effective. My suggestion to a new marketer or first-time user of this kind of software would be Mention.

Incentivized

Traackr is well-suited for the team that is looking for a quick solution that will go far. For very well-developed teams, adopting a whole new platform like Traackr may not be best-suited for the entire team. Or at the very least, ensure that you are well-equipped to train and educate each and every team member of not only how to use Traackr but also on why Traackr is necessary for the holistic strategy.

Incentivized

• Mention has nice support and implementation function. They will do some of the harder work for you (e.g. refining your alerts).
• It helps us to easily track and rank influencers, which improves the effectiveness of our Public Relations (PR).
• You can filter and refine alerts e.g. by language. This is useful if you want to break into new markets.

Incentivized

• The influencer search function is very robust and the database extends to many different areas.
• The framework and Traackr tools are easy-to-use and help efficiently and effectively guide our and our clients' strategies.
• Platform is very user-friendly. You don't need to be a technical expert to use it.

Incentivized

• Yes, I just said it is clean and easy to use, but there is always room for improvement in even the most perfect software. I would personally love to see the ability to custom message options a bit more or just customize the look and feel of your dashboard.
• Bugs. Mention works great 95% of the time. The other 5%, you may run into major crashes or see mentions that you cleared coming back, etc., but nothing that is a deal breaker or unexpected with a tool like this. Worth noting nonetheless!
• Better plans. This is a small issue, but I wish the lower plans has some basic reporting.

Incentivized

• Some advanced capabilities may require additional technical skills from the user (e.g., analytics, insights development).
• Filters could be more granular or more importantly, customizable.

Incentivized

Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.

Incentivized

Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!

Incentivized

Currently, there are no other tools available with the features that Mention has possible according to our knowledge and experience. We firmly believe that Mention has placed themselves in a category all of their own. In the ten years, our company has been around. We have yet to come across any other companies like Mention. Pretty sure there may be another company or competition. None like Mention in our opinion are available, however.

Incentivized

• Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
• Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
• The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.

Incentivized

• Easy and ideal for any influencer strategy

Incentivized