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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MessageGears

    Score10 out of 10
    N/AMessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.N/A

    Twilio SendGrid

    Score6.6 out of 10
    N/ATwilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…

    $15

    per month

    Pricing
    MessageGearsTwilio SendGrid
    Editions & Modules
    No answers on this topic
    Basic
    $15
    per month
    Advanced
    $60
    per month
    Free
    Free
    Offerings
    Pricing Offerings
    MessageGearsTwilio SendGrid
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    MessageGearsTwilio SendGrid
    Considered Both Products
    MessageGears
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    75%
    Would buy again
    15 Answers
    Delivers good value for the price
    No answers on this topic
    72%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    No answers on this topic
    70%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    65%
    Lived up to sales and marketing promises
    13 Answers
    Implementation went as expected
    No answers on this topic
    70%
    Implementation went as expected
    14 Answers
    Features
    MessageGearsTwilio SendGrid
    Email & Online Marketing
    Comparison of Email & Online Marketing features of MessageGears and Twilio SendGrid
    Feature
    MessageGears
    3.3
    3 Ratings
    84% below category average
    Twilio SendGrid
    6.8
    50 Ratings
    17% below category average
    WYSIWYG email editor1.52 Ratings9.237 Ratings
    Dynamic content3.83 Ratings6.740 Ratings
    Ability to test dynamic content2.23 Ratings4.538 Ratings
    A/B testing2.73 Ratings9.330 Ratings
    Mobile optimization8.01 Ratings8.938 Ratings
    Email deliverability reporting3.83 Ratings5.150 Ratings
    List management2.13 Ratings4.844 Ratings
    Triggered drip sequences2.23 Ratings4.724 Ratings
    Landing pages00 Ratings8.024 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of MessageGears and Twilio SendGrid
    Feature
    MessageGears
    1.1
    3 Ratings
    150% below category average
    Twilio SendGrid
    6.2
    50 Ratings
    22% below category average
    Dashboards1.13 Ratings4.848 Ratings
    Standard reports1.13 Ratings5.248 Ratings
    Custom reports1.03 Ratings8.531 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of MessageGears and Twilio SendGrid
    Feature
    MessageGears
    3.7
    3 Ratings
    75% below category average
    Twilio SendGrid
    8.2
    12 Ratings
    1% above category average
    URL Validation1.01 Ratings7.811 Ratings
    Link Tracking2.83 Ratings7.512 Ratings
    Image Validation7.01 Ratings8.29 Ratings
    Inbox Display7.01 Ratings7.911 Ratings
    Spelling and Grammar Check6.01 Ratings8.19 Ratings
    Spam Testing1.02 Ratings8.111 Ratings
    Email Previews1.02 Ratings9.112 Ratings
    Email Accessibility Tools00 Ratings9.012 Ratings
    Best Alternatives
    MessageGearsTwilio SendGrid
    Small Businesses
    Mad Mimi
    Score10 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MessageGearsTwilio SendGrid
    Likelihood to Recommend
    10.0
    (3 ratings)
    4.8
    (61 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (1 ratings)
    Usability
    6.0
    (1 ratings)
    5.0
    (8 ratings)
    Support Rating
    8.0
    (1 ratings)
    3.0
    (9 ratings)
    User Testimonials
    MessageGearsTwilio SendGrid
    Likelihood to Recommend
    MessageGears
    MessageGears can be a solid, inexpensive email solution and you can be able to send millions of emails per year. In 2020, we delivered over 235 million emails at a fraction of what that would cost with any other email service provider. We worked with MessageGears on a custom solution with our database.
    Incentivized
    Read full review
    Twilio
    If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
    Read full review
    Pros
    MessageGears
    • The MessageGears Support team is very helpful.
    Read full review
    Twilio
    • Managing email lists / audiences is easy with features like groups and segments.
    • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
    • Provides clear / easy-to-read analytics of email campaigns.
    • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
    Incentivized
    Read full review
    Cons
    MessageGears
    • Multivariate testing
    • WYSIWYG email builder
    • SQL audience error report
    • Native reporting
    Incentivized
    Read full review
    Twilio
    • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
    • Helping with warming up our dedicated IP for the best-sending score.
    • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
    • Transactional email sequences would be a huge plus.
    • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
    • Better reporting and split reporting between transactional and marketing emails.
    Incentivized
    Read full review
    Usability
    MessageGears
    Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality
    Incentivized
    Read full review
    Twilio
    It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
    Incentivized
    Read full review
    Support Rating
    MessageGears
    MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
    Incentivized
    Read full review
    Twilio
    Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
    Incentivized
    Read full review
    Alternatives Considered
    MessageGears
    MessageGears doesn't come close to Salesforce Marketing Cloud. We chose MessageGears based on how data was accessed. We never really got a good preview of how the system works or what was available, so we didn't know everything that it was lacking until we started using it.
    Read full review
    Twilio
    Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
    Incentivized
    Read full review
    Return on Investment
    MessageGears
    • Sending more email!
    • Onboarding handoff was a little rough
    • Great control on who we are sending to
    • Dynamic content is very easy!
    Incentivized
    Read full review
    Twilio
    • As it was cheaper than the transactional service we previously used, it saved costs.
    • The API was relatively easy to work with so it helped us ship the service and test it quickly.
    • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
    Incentivized
    Read full review
    ScreenShots