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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft BI (MSBI)

    Score8.5 out of 10
    N/AMicrosoft BI is a business intelligence product used for data analysis and generating reports on server-based data. It features unlimited data analysis capacity with its reporting engine, SQL Server Reporting Services alongside ETL, master data management, and data cleansing.

    $14

    per month per user

    Twilio Segment

    Score8.4 out of 10
    N/ASegment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…

    $120

    per month

    Pricing
    Microsoft BI (MSBI)Twilio Segment
    Editions & Modules
    Power BI Pro
    $14
    per month per user
    Power BI Premium
    $24
    per month per user
    Free
    $0.00
    Includes 1,000 visitors/mo
    Team
    $120.00
    Includes 10,000 visitors/mo
    Business
    Contact Sales
    Custom Volume
    Offerings
    Pricing Offerings
    Microsoft BI (MSBI)Twilio Segment
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft BI (MSBI)Twilio Segment
    Considered Both Products
    Microsoft
    No answer on this topic
    Twilio
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    15 Answers
    100%
    Would buy again
    14 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    15 Answers
    100%
    Delivers good value for the price
    12 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    15 Answers
    100%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    13 Answers
    100%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    11 Answers
    86%
    Implementation went as expected
    12 Answers
    Features
    Microsoft BI (MSBI)Twilio Segment
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Microsoft BI (MSBI) and Twilio Segment
    Feature
    Microsoft BI (MSBI)
    9.0
    53 Ratings
    10% above category average
    Twilio Segment
    -
    Ratings
    Pixel Perfect reports8.546 Ratings00 Ratings
    Customizable dashboards9.653 Ratings00 Ratings
    Report Formatting Templates8.951 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Microsoft BI (MSBI) and Twilio Segment
    Feature
    Microsoft BI (MSBI)
    8.5
    53 Ratings
    6% above category average
    Twilio Segment
    -
    Ratings
    Drill-down analysis8.548 Ratings00 Ratings
    Formatting capabilities8.253 Ratings00 Ratings
    Integration with R or other statistical packages8.342 Ratings00 Ratings
    Report sharing and collaboration8.953 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Microsoft BI (MSBI) and Twilio Segment
    Feature
    Microsoft BI (MSBI)
    8.5
    52 Ratings
    3% above category average
    Twilio Segment
    -
    Ratings
    Publish to Web9.348 Ratings00 Ratings
    Publish to PDF9.148 Ratings00 Ratings
    Report Versioning7.444 Ratings00 Ratings
    Report Delivery Scheduling8.547 Ratings00 Ratings
    Delivery to Remote Servers8.426 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Microsoft BI (MSBI) and Twilio Segment
    Feature
    Microsoft BI (MSBI)
    8.7
    52 Ratings
    9% above category average
    Twilio Segment
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)9.651 Ratings00 Ratings
    Location Analytics / Geographic Visualization8.748 Ratings00 Ratings
    Predictive Analytics7.745 Ratings00 Ratings
    Pattern Recognition and Data Mining8.76 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Microsoft BI (MSBI) and Twilio Segment
    Feature
    Microsoft BI (MSBI)
    9.3
    53 Ratings
    9% above category average
    Twilio Segment
    -
    Ratings
    Multi-User Support (named login)9.449 Ratings00 Ratings
    Role-Based Security Model9.347 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)8.949 Ratings00 Ratings
    Report-Level Access Control9.36 Ratings00 Ratings
    Single Sign-On (SSO)9.431 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Microsoft BI (MSBI) and Twilio Segment
    Feature
    Microsoft BI (MSBI)
    8.0
    42 Ratings
    4% above category average
    Twilio Segment
    -
    Ratings
    Responsive Design for Web Access8.239 Ratings00 Ratings
    Mobile Application8.030 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.839 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Microsoft BI (MSBI) and Twilio Segment
    Feature
    Microsoft BI (MSBI)
    8.5
    24 Ratings
    9% above category average
    Twilio Segment
    -
    Ratings
    REST API9.221 Ratings00 Ratings
    Javascript API8.821 Ratings00 Ratings
    iFrames8.820 Ratings00 Ratings
    Java API8.718 Ratings00 Ratings
    Themeable User Interface (UI)8.021 Ratings00 Ratings
    Customizable Platform (Open Source)7.319 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of Microsoft BI (MSBI) and Twilio Segment
    Feature
    Microsoft BI (MSBI)
    -
    Ratings
    Twilio Segment
    7.6
    2 Ratings
    8% below category average
    Tag library00 Ratings8.01 Ratings
    Tag variable mapping00 Ratings8.01 Ratings
    Ease of writing custom tags00 Ratings8.01 Ratings
    Rules-driven tag execution00 Ratings7.01 Ratings
    Tag performance monitoring00 Ratings7.01 Ratings
    Page load times00 Ratings8.01 Ratings
    Mobile app tagging00 Ratings7.01 Ratings
    Library of JavaScript extensions00 Ratings7.52 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Microsoft BI (MSBI) and Twilio Segment
    Feature
    Microsoft BI (MSBI)
    -
    Ratings
    Twilio Segment
    7.6
    2 Ratings
    7% below category average
    Standard visitor segmentation00 Ratings8.02 Ratings
    Behavioral visitor segmentation00 Ratings7.52 Ratings
    Traffic allocation control00 Ratings7.02 Ratings
    Website personalization00 Ratings8.01 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of Microsoft BI (MSBI) and Twilio Segment
    Feature
    Microsoft BI (MSBI)
    -
    Ratings
    Twilio Segment
    8.3
    3 Ratings
    2% above category average
    Account Scoring00 Ratings8.52 Ratings
    Customer Data Governance00 Ratings9.02 Ratings
    Data Connectors00 Ratings8.73 Ratings
    Data Enhancement00 Ratings8.02 Ratings
    Data Ingestion00 Ratings8.73 Ratings
    Data Storage00 Ratings8.52 Ratings
    Data Visibility00 Ratings8.02 Ratings
    Event Data00 Ratings8.02 Ratings
    Identity Resolution00 Ratings7.52 Ratings
    Best Alternatives
    Microsoft BI (MSBI)Twilio Segment
    Small Businesses
    Cyfe
    Score4 out of 10
    No answers on this topic
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    Sisense
    Score6.9 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft BI (MSBI)Twilio Segment
    Likelihood to Recommend
    8.9
    (77 ratings)
    8.7
    (21 ratings)
    Likelihood to Renew
    8.0
    (25 ratings)
    -
    (0 ratings)
    Usability
    8.9
    (19 ratings)
    -
    (0 ratings)
    Availability
    9.5
    (2 ratings)
    -
    (0 ratings)
    Performance
    7.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    8.9
    (15 ratings)
    7.7
    (8 ratings)
    In-Person Training
    6.9
    (3 ratings)
    -
    (0 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.6
    (7 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (2 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.5
    (42 ratings)
    -
    (0 ratings)
    Data Sources
    8.4
    (41 ratings)
    -
    (0 ratings)
    User Testimonials
    Microsoft BI (MSBI)Twilio Segment
    Likelihood to Recommend
    Microsoft
    Microsoft BI has a lot of features and is a very powerful tool, especially if you have folks on your team that know how to utilize all of its capabilities. To truly unlock all that it can do, it does require people to have a deep understanding of its capabilities. That's where the software really shines. If you are looking for a simpler, more basic reporting tool, there are other programs available that do not require such a steep learning curve.
    Incentivized
    Read full review
    Twilio
    Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
    Incentivized
    Read full review
    Pros
    Microsoft
    • Comparatively easy to use compared to other data analytics solutions, collaborating with other colleagues on data work is simple.
    • Using Visual Studio for database, ETL, reporting, and analytics development save time and money.
    • Transfer of data from one application to another via Excel and comparison of data attributes between applications
    • Dashboard functionality, as well as Python support, are available, allowing you to add additional charts and graphs.
    Incentivized
    Read full review
    Twilio
    • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
    • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
    • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
    Incentivized
    Read full review
    Cons
    Microsoft
    • MSBI designs can work on increasing data processing capabilities enough to handle the huge datasets etc.
    • It would be a lot better if it is a little low on cost.
    • it needs to create opportunities little more than they do regarding customization of some very unique visualization effects
    Read full review
    Twilio
    • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
    • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
    Read full review
    Twilio
    No answers on this topic
    Usability
    Microsoft
    The Microsoft BI tools have great usability for both developers and end users alike. For developers familiar with Visual Studio, there is little learning curve. For those not, the single Visual Studio IDE means not having to learn separate tools for each component. For end-users, the web interface for SSRS is simple to navigate with intuitive controls. For ad-hoc analysis, Excel can connect directly to SSAS and provide a pivot table like experience which is familiar to many users. For database development, there is beginning to be some confusion, as there are now three tool choices (VS, SSMS, Azure Data Studio) for developers. I would like to see Azure Data Studio become the superset of SSMS and eventually supplant it.
    Incentivized
    Read full review
    Twilio
    No answers on this topic
    Reliability and Availability
    Microsoft
    The product has been reliable.
    Read full review
    Twilio
    No answers on this topic
    Performance
    Microsoft
    SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
    Read full review
    Twilio
    No answers on this topic
    Support Rating
    Microsoft
    MSBI natively has a site that allows you to vote on user enhancements and bug fixes. This allows the largest nagging issues to float to the top and the development team can prioritize accordingly. As mentioned earlier, the large community base of MSBI developers assist technical resources in handling technical questions.
    Incentivized
    Read full review
    Twilio
    Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
    Incentivized
    Read full review
    In-Person Training
    Microsoft
    This training was more directed toward what the product was capable of rather than actual programming.
    Read full review
    Twilio
    No answers on this topic
    Online Training
    Microsoft
    I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
    Read full review
    Twilio
    No answers on this topic
    Implementation Rating
    Microsoft
    We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.
    Read full review
    Twilio
    No answers on this topic
    Alternatives Considered
    Microsoft
    We have used the built in ConnectWise Manager reports and custom reports. The reports provide static data. PowerBI shows us live data we can drill down into and easily adjust parameters. It's much more useful than a static PDF report.
    Incentivized
    Read full review
    Twilio
    We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • As a SaaS provider we see being able to provide self-service BI to our client users as a competitive advantage. In fact the MSSQL enabled BI is a contributing factor to many winning RFPs we have done for prospective client organisations.
    • However MSSQL BI requires extensive knowledge and skills to design and develop data warehouses & data models as a foundation to support business analysts and users to interrogate data effectively and efficiently. Often times we find having strong in-house MSSQL expertise is a bless.
    Incentivized
    Read full review
    Twilio
    • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
    • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
    • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
    Read full review
    ScreenShots

    Twilio Segment Screenshots

    Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings