Microsoft Dynamics 365 Marketing vs. UXPressia

Having used both Salesforce and Microsoft Marketing, the integration is much tighter and the automation and workflow is much tighter using PowerAutomate. Reporting on tasks is better in Salesforce, but the ability to fully and quickly integrate into the Microsoft Azure stack is well worth the hassle of quickly generating reports.

Incentivized

I only use UXPressia for my journey maps, personas, and empathy maps. I have been using this tool for years and I see no reason to go elsewhere.

Incentivized

• Builds dynamic audiences using real-time CRM and behavioral data without manual list maintenance.
• Triggers communications based on actions such as purchase, visit date, or post-visit timing.
• Manages high-volume transactional and lifecycle emails with consistent governance and compliance.

Incentivized

• The finished product is visually pleasing
• It is simple to export and combine journey maps, personas, and empathy maps into PDFs
• There is a large number of stock photos to choose from when creating personas

Incentivized

• Currently marketing is more contact centric, should add the flexibility of doing segmentation as well as customer journey on leads without associating with contact
• Pricing is based on number of contact, even if you are not marketing all of them.
• Cannot reuse the existing marketing lists created in CRM for marketing as seamlessly as in ClickDimensions, even though both uses the same Dataverse

Incentivized

• The only issue I sometimes face is that they are in a different time zone, so personalized replies sometimes take longer; however, they do have very helpful articles that usually answer my questions without having to direct me to someone

Incentivized

I wouldn't even think of renewing our use of Marketing 365. It's worthless

Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.

Incentivized

Like all Microsoft corporation products, Microsoft Dynamics 365 Marketing comes with the extremely high-quality customer support that Microsoft corporation has become well known for. Whether it is the availability of twenty-four/seven customer support or the highly-trained, very friendly customer support personnel, Microsoft Dynamics 365 Marketing has the support you are looking for.

Incentivized

While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.

Incentivized

UXPressia delivers a very visually appealing product and I like that we can brand our work. Everything we have created looks professional, it's easy to read and understand, and we're proud to pass it around the office.

Incentivized

• It took a few months to get things in order and I believe I could’ve gotten started sooner, but I had to learn about it first

Incentivized

• We have been able to make significant positive changes to the way we do business after creating and visualizing our customer personas

Incentivized