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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Power BI

    Score8.5 out of 10
    N/AMicrosoft Power BI is a visualization and data discovery tool from Microsoft. It allows users to convert data into visuals and graphics, visually explore and analyze data, collaborate on interactive dashboards and reports, and scale across their organization with built-in governance and security.

    $168

    per year per user

    Sensor Tower

    Score7.5 out of 10
    N/ASensor Tower is a source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe.N/A
    Pricing
    Microsoft Power BISensor Tower
    Editions & Modules
    Power BI Pro
    $14
    per month (billed annually) per user
    Power BI Premium
    $24
    per month (billed annually) per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Microsoft Power BISensor Tower
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPower BI Desktop is the data exploration and report authoring experience for Power BI, and is available as a free download.—
    More Pricing Information
    Community Pulse
    Microsoft Power BISensor Tower
    Considered Both Products
    Microsoft
    No answer on this topic
    Sensor Tower
    No answer on this topic
    Key User Insights
    Would buy again
    96%
    Would buy again
    110 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    103 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    112 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    69 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    73 Answers
    No answers on this topic
    Features
    Microsoft Power BISensor Tower
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Microsoft Power BI and Sensor Tower
    Feature
    Microsoft Power BI
    8.1
    198 Ratings
    1% below category average
    Sensor Tower
    -
    Ratings
    Pixel Perfect reports8.1169 Ratings00 Ratings
    Customizable dashboards8.6197 Ratings00 Ratings
    Report Formatting Templates7.7180 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Microsoft Power BI and Sensor Tower
    Feature
    Microsoft Power BI
    7.9
    196 Ratings
    1% below category average
    Sensor Tower
    -
    Ratings
    Drill-down analysis8.4193 Ratings00 Ratings
    Formatting capabilities7.7193 Ratings00 Ratings
    Integration with R or other statistical packages7.4143 Ratings00 Ratings
    Report sharing and collaboration8.2191 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Microsoft Power BI and Sensor Tower
    Feature
    Microsoft Power BI
    7.9
    189 Ratings
    4% below category average
    Sensor Tower
    -
    Ratings
    Publish to Web8.1179 Ratings00 Ratings
    Publish to PDF7.7174 Ratings00 Ratings
    Report Versioning7.7145 Ratings00 Ratings
    Report Delivery Scheduling8.3148 Ratings00 Ratings
    Delivery to Remote Servers7.9111 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Microsoft Power BI and Sensor Tower
    Feature
    Microsoft Power BI
    7.7
    189 Ratings
    4% below category average
    Sensor Tower
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)8.3183 Ratings00 Ratings
    Location Analytics / Geographic Visualization8.1168 Ratings00 Ratings
    Predictive Analytics7.2138 Ratings00 Ratings
    Pattern Recognition and Data Mining7.339 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Microsoft Power BI and Sensor Tower
    Feature
    Microsoft Power BI
    8.3
    180 Ratings
    2% below category average
    Sensor Tower
    -
    Ratings
    Multi-User Support (named login)8.6169 Ratings00 Ratings
    Role-Based Security Model8.1148 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)8.1160 Ratings00 Ratings
    Report-Level Access Control8.149 Ratings00 Ratings
    Single Sign-On (SSO)8.5141 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Microsoft Power BI and Sensor Tower
    Feature
    Microsoft Power BI
    7.9
    162 Ratings
    2% above category average
    Sensor Tower
    -
    Ratings
    Responsive Design for Web Access7.6152 Ratings00 Ratings
    Mobile Application7.5133 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile7.8155 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Microsoft Power BI and Sensor Tower
    Feature
    Microsoft Power BI
    7.6
    116 Ratings
    2% below category average
    Sensor Tower
    -
    Ratings
    REST API7.7104 Ratings00 Ratings
    Javascript API7.485 Ratings00 Ratings
    iFrames8.055 Ratings00 Ratings
    Java API6.769 Ratings00 Ratings
    Themeable User Interface (UI)7.291 Ratings00 Ratings
    Customizable Platform (Open Source)8.444 Ratings00 Ratings
    Best Alternatives
    Microsoft Power BISensor Tower
    Small Businesses
    Cyfe
    Score4 out of 10
    Firebase Crashlytics
    Score9.8 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Firebase Crashlytics
    Score9.8 out of 10
    Enterprises
    Sisense
    Score6.9 out of 10
    Flurry Analytics (discontinued)
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft Power BISensor Tower
    Likelihood to Recommend
    8.6
    (199 ratings)
    8.4
    (6 ratings)
    Likelihood to Renew
    9.6
    (3 ratings)
    10.0
    (1 ratings)
    Usability
    8.3
    (115 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (52 ratings)
    7.6
    (2 ratings)
    Implementation Rating
    9.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.5
    (82 ratings)
    -
    (0 ratings)
    Data Sources
    9.0
    (81 ratings)
    -
    (0 ratings)
    User Testimonials
    Microsoft Power BISensor Tower
    Likelihood to Recommend
    Microsoft
    Has significantly improved collation of data and visualisation especially with business across Europe. Has given me the ability to see the Site availability at the click of a button to see which Site is in the "money" and seize opportunities based on Market data
    Incentivized
    Read full review
    Sensor Tower
    I think that App Annie will be handy for the companies that provide service in multiple countries - so they have to deal with local competitors research and track the performance of the app (by the position and by the reviews) in different stores. I think that for a one-country app, many of the features will be less relevant. At the same time, App Annie offers custom plans, so I see how the user experience can be different.
    Incentivized
    Read full review
    Pros
    Microsoft
    • Options for data source connections are immense. Not just which sources, but your options for *how* the data is brought in.
    • Constant updates (this is both good and bad at times).
    • User friendliness. I can get the data connections set up and draft some quick visuals, then release to the target audience and let them expand on it how they want to.
    Incentivized
    Read full review
    Sensor Tower
    • Very easy to use and understand. The dashboard is quite complete.
    • The free version is quite complete.
    • They send daily and weekly emails with statistics on your apps so you can understand key facts to improve its standing.
    Incentivized
    Read full review
    Cons
    Microsoft
    • It would be easier for users could Microsoft Power BI and Excel used the same programming languages.
    • Would like to see the online version of Microsoft Power BI be as powerful as the desktop version.
    • Publishing a Microsoft Power BI file online and then having to save the file is somewhat redundant.
    • Would like to export each page or chart as an image.
    Incentivized
    Read full review
    Sensor Tower
    • App Annie is extremely limited if you are on the free plan. While you can garner some golden nuggets from the free plan, it's extremely difficult to make needle moving decisions based on the free data. It would be great if App Annie would disclose pricing on their website, plus have a non-free/enterprise plan were you could pick and choose features they offer.
    • After nearly considering a paid plan with App Annie, I decided not to purchase because of the broken trust that stemmed from their sales team. I often got cold-calls from their reps - even when I never contacted them for a sales member to call me. I was bombarded for about 2 weeks straight with phone calls and hard-core sales emails with just asking to talk, no questions or personalization. This cold, unwanted and unwelcome outreach solidified my decision not to purchase.
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    Microsoft Power BI is an excellent and scalable tool. It has a learning curve, but once you get past that, the sky is the limit and you can build from the most simple to the most complex dashboards. I have built everything from simple reports with only a few data points to complex reports with many pages and advanced filtering.
    Read full review
    Sensor Tower
    Well the fact that the freemium features are all that I need right now, I will most definitely continue to use it on a daily basis. I might upgrade to the pro version in the future if I need more data than what I am getting now. But for now it works great for what I need.
    Incentivized
    Read full review
    Usability
    Microsoft
    Automating reporting has reduced manual data processing by 50-70%, freeing up analysts for higher-value tasks. A finance team that previously spent 20+ hours per week on Excel-based reports now does it in minutes with Microsoft Power BI's automated Real-time dashboards have shortened decision cycles by 30-40%, enabling leadership to react quickly to sales trends, operational bottlenecks, and customer behavior.
    Incentivized
    Read full review
    Sensor Tower
    No answers on this topic
    Support Rating
    Microsoft
    It is a fantastic tool, you can do almost everything related with data and reports, it is a perfect substitutive of Power Point and Excel with a high evolution and flexibility, and also it is very friendly and easy to share. I think all companies should have Power BI (or other BI tool) in their software package and if they are in the MS Suite, for sure Power BI should be the one due to all the benefits of the MS ecosystem.
    Incentivized
    Read full review
    Sensor Tower
    I have not had to contact support a lot of times. The few times I did, I got correct and lengthy responses, but they took some time to answer. Their product is very complete, so unless you have a specific question, you will probably not need to contact support at any time.
    Incentivized
    Read full review
    Implementation Rating
    Microsoft
    It was integrated with our erp easily and was accessible on cloud.
    Incentivized
    Read full review
    Sensor Tower
    No answers on this topic
    Alternatives Considered
    Microsoft
    Microsoft Power BI is free. If I didn't want to create a custom platform (i.e. my organization insisted on an existing platform that I *had* to use), I'd use Microsoft Power BI. For any start-up or SMB, I'd just use Claude & Grok to build it quickly, also for free. Would not pay for Tableau or Sigma anymore. Not worth it at all.
    Incentivized
    Read full review
    Sensor Tower
    We use Google 360 and are able to do a much deeper dive into the activity we see on our apps. I think App Annie is a great starting point product, but for more in depth analytics, something like a Google 360 or Adobe might be better.
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • Power BI usage reduced the effort of analytical reports creation by about 80%
    • Empowered all the level of employee to be more vigilant of the data and business insights, gained the profit of 8% overall.
    • AI-powered predictive analytics improved forecasting accuracy by 17%, that topped the overall sales.
    Incentivized
    Read full review
    Sensor Tower
    • App Annie has had neither a positive nor negative impact on our ROI or business objectives. Our team currently uses their free, very limited plan for data discrepancy with our main ASO tool. Otherwise, we have connected our apps and let the data flow in. We go in the account about once every 2-3 months.
    • With App Annie's data we have solidified that our other paid ASO tool we use has accurate data and that we will continue to pay for that tool. So in that regards, App Annie's provided us with a confirmation in our competitor ASO tool purchase decision.
    Incentivized
    Read full review
    ScreenShots

    Microsoft Power BI Screenshots

    Screenshot of Microsoft Power BI - Turns insights into impact for business usersScreenshot of Power BI integrates easily with Microsoft 365Screenshot of Microsoft Power BI - AI-Powered CapabilitiesScreenshot of Microsoft Power BI - Copilot can be used to create reportsScreenshot of Microsoft Power BI - Data HubScreenshot of Microsoft Power BI - Scales as organizational needs grow